{"id":22,"date":"2025-11-25T15:33:09","date_gmt":"2025-11-25T15:33:09","guid":{"rendered":"https:\/\/scaleistanbul.com\/?post_type=scale_sektor&#038;p=22"},"modified":"2026-06-22T12:50:38","modified_gmt":"2026-06-22T12:50:38","slug":"oyun","status":"publish","type":"scale_sektor","link":"https:\/\/scaleistanbul.com\/en\/sektor\/oyun\/","title":{"rendered":"Oyun Sekt\u00f6r\u00fc"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h2><b>T\u00fcrkiye\u2019de Oyun Sekt\u00f6r\u00fcn\u00fcn Ge\u00e7mi\u015fi ve Geli\u015fimi: T\u00fcketimden K\u00fcresel \u00dcretim ve Yat\u0131r\u0131m \u00dcss\u00fcne<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye oyun sekt\u00f6r\u00fc, 2000&#8217;li y\u0131llar\u0131n ba\u015flar\u0131nda internet kafelerin yayg\u0131nla\u015fmas\u0131yla temelleri at\u0131lan bir t\u00fcketim pazar\u0131ndan, bug\u00fcn milyarlarca dolarl\u0131k ihracat hacmine sahip k\u00fcresel bir \u00fcretim ve yat\u0131r\u0131m \u00fcss\u00fcne d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Bu geli\u015fim, sadece teknolojik bir evrimi de\u011fil; ayn\u0131 zamanda pazar dinamiklerinin, yat\u0131r\u0131mc\u0131 stratejilerinin ve t\u00fcketici beklentilerinin e\u015fsiz bir uyumunu yans\u0131tmaktad\u0131r.<\/span><\/p>\n<p><b>Ekosistemin Do\u011fu\u015fu ve &#8220;Unicorn&#8221; \u00c7a\u011f\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">2010&#8217;lu y\u0131llarda oyun motorlar\u0131n\u0131n eri\u015filebilir hale gelmesi ve ak\u0131ll\u0131 telefonlar\u0131n k\u00fcresel \u00e7apta yayg\u0131nla\u015fmas\u0131, T\u00fcrk oyun geli\u015ftiricileri i\u00e7in tarihi bir f\u0131rsat penceresi a\u00e7m\u0131\u015ft\u0131r. Bu d\u00f6nemde \u00f6zellikle mobil oyun alan\u0131nda sa\u011flanan \u00e7evik \u00fcretim kabiliyeti, T\u00fcrkiye&#8217;yi d\u00fcnyan\u0131n en \u00f6nemli geli\u015ftirme merkezlerinden biri haline getirmi\u015ftir. Peak Games ve Dream Games gibi vizyoner giri\u015fimlerin milyar dolarl\u0131k de\u011ferlemeleri a\u015farak &#8220;Unicorn&#8221; seviyesine ula\u015fmas\u0131, sekt\u00f6r\u00fcn uluslararas\u0131 arenadaki g\u00fcvenilirli\u011fini ve yat\u0131r\u0131m cazibesini zirveye ta\u015f\u0131m\u0131\u015ft\u0131r.<\/span><\/p>\n<p><b>2025 Paradigma De\u011fi\u015fimi: Kontrols\u00fcz Geni\u015flemeden &#8220;Derinle\u015fme ve Ustal\u0131k&#8221; D\u00f6nemine Ge\u00e7i\u015f<\/b><span style=\"font-weight: 400;\"> K\u00fcresel trendlere paralel olarak T\u00fcrkiye oyun sekt\u00f6r\u00fc de 2025 y\u0131l\u0131 itibar\u0131yla yap\u0131sal bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7mektedir. Sekt\u00f6rdeki kontrols\u00fcz ve h\u0131zl\u0131 geni\u015fleme d\u00f6nemi art\u0131k sona ermi\u015f; yerini derinle\u015fme ve ustal\u0131k d\u00f6nemine b\u0131rakm\u0131\u015ft\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yeni B\u00fcy\u00fcme Dinamikleri:<\/b><span style=\"font-weight: 400;\"> Sekt\u00f6rde b\u00fcy\u00fcmenin motoru art\u0131k sadece yeni oyuncu kazanmak de\u011fil; mevcut oyuncular\u0131n oyun d\u00fcnyalar\u0131na ne kadar ba\u011fl\u0131 kald\u0131\u011f\u0131, ne kadar uzun s\u00fcre vakit ge\u00e7irdi\u011fi ve topluluklar\u0131n ne kadar do\u011fru y\u00f6netildi\u011fiyle \u00f6l\u00e7\u00fclmektedir. Oyunlar art\u0131k tek seferlik t\u00fcketim \u00fcr\u00fcnleri olmaktan \u00e7\u0131km\u0131\u015f, oyuncular\u0131n i\u00e7inde sosyalle\u015fti\u011fi ve kimlik in\u015fa etti\u011fi platformlara d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform \u00c7e\u015fitlili\u011fi:<\/b><span style=\"font-weight: 400;\"> Mobil pazar\u0131n g\u00fcc\u00fc korunurken, st\u00fcdyolar PC ve konsol taraf\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck ve prestij odakl\u0131 hamlelerini art\u0131rmakta, daha derin ve s\u00fcrd\u00fcr\u00fclebilir projelere y\u00f6nelmektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kurumsalla\u015fma ve Fiziksel Varl\u0131k:<\/b><span style=\"font-weight: 400;\"> T\u00fcrkiye&#8217;nin ekosistem potansiyeli global devlerin stratejilerine de yans\u0131maktad\u0131r. \u00d6rne\u011fin k\u00fcresel dev Roblox, T\u00fcrkiye pazar\u0131na uzun vadeli bir ekosistem olarak bakarak 35 milyon TL sermaye ile resmi \u015firket ofisini a\u00e7m\u0131\u015f bulunmaktad\u0131r.<\/span><\/li>\n<\/ul>\n<p><b>Giri\u015fimcilik Ekosisteminde Konsolidasyon ve Olgunla\u015fma<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sekt\u00f6r\u00fcn ya\u015fad\u0131\u011f\u0131 niteliksel d\u00f6n\u00fc\u015f\u00fcm, kurulan start-up say\u0131lar\u0131ndaki de\u011fi\u015fime ve hayatta kalma oranlar\u0131na da net bir \u015fekilde yans\u0131maktad\u0131r. Sekt\u00f6r, niceliksel bir patlamadan ziyade kalite ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 bir konsolidasyon evresindedir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcrkiye&#8217;de bug\u00fcne kadar toplam <\/span><b>1.184 oyun start-up&#8217;\u0131<\/b><span style=\"font-weight: 400;\"> kurulmu\u015ftur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu giri\u015fimlerden 430&#8217;u zaman i\u00e7inde operasyonlar\u0131n\u0131 sonland\u0131r\u0131rken, zorlu rekabet ko\u015fullar\u0131na uyum sa\u011flayan <\/span><b>754 oyun giri\u015fimi<\/b><span style=\"font-weight: 400;\"> faaliyetlerine aktif olarak devam etmektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeni giri\u015fim kurulu\u015f h\u0131zlar\u0131na bak\u0131ld\u0131\u011f\u0131nda; 2020 y\u0131l\u0131nda 163, 2021 y\u0131l\u0131nda 188 ve 2022 y\u0131l\u0131nda 180 olan say\u0131lar\u0131n, pazar\u0131n dengelenmesiyle 2023&#8217;te 84&#8217;e ve 2024&#8217;te 77&#8217;ye oturdu\u011fu g\u00f6r\u00fclmektedir. 2025 y\u0131l\u0131nda ise ekosisteme <\/span><b>21 yeni oyun start-up&#8217;\u0131<\/b><span style=\"font-weight: 400;\"> kat\u0131lm\u0131\u015ft\u0131r. Bu durum, prototip odakl\u0131 ge\u00e7ici ekiplerin yerini, global vizyona sahip donan\u0131ml\u0131 st\u00fcdyolar\u0131n ald\u0131\u011f\u0131n\u0131n en b\u00fcy\u00fck g\u00f6stergesidir.<\/span><\/li>\n<\/ul>\n<p><b>Ekonomik Hacim ve S\u00fcrd\u00fcr\u00fclebilir Yat\u0131r\u0131m \u0130klimi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye oyun pazar\u0131n\u0131n ula\u015ft\u0131\u011f\u0131 ekonomik b\u00fcy\u00fckl\u00fck ve \u00e7ekti\u011fi ak\u0131ll\u0131 yat\u0131r\u0131mlar, k\u00fcresel sermayenin \u00fclkeye duydu\u011fu g\u00fcvenin en somut kan\u0131t\u0131d\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc:<\/b><span style=\"font-weight: 400;\"> 2025 y\u0131l\u0131nda T\u00fcrkiye oyun sekt\u00f6r\u00fc pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc dolar baz\u0131nda <\/span><b>1 milyar 10 milyon USD<\/b><span style=\"font-weight: 400;\"> seviyesine ula\u015fm\u0131\u015ft\u0131r. Bu rakam\u0131n TL baz\u0131ndaki kar\u015f\u0131l\u0131\u011f\u0131 ise <\/span><b>39,88 milyar TL<\/b><span style=\"font-weight: 400;\"> olarak kaydedilmi\u015ftir. Dolar baz\u0131ndaki b\u00fcy\u00fcme oran\u0131 %24,69, TL baz\u0131ndaki b\u00fcy\u00fcme oran\u0131 ise %51,46 olarak ger\u00e7ekle\u015fmi\u015ftir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yat\u0131r\u0131m Turlar\u0131:<\/b><span style=\"font-weight: 400;\"> 2025 y\u0131l\u0131nda sekt\u00f6rde <\/span><b>30 adet yat\u0131r\u0131m anla\u015fmas\u0131<\/b><span style=\"font-weight: 400;\"> ger\u00e7ekle\u015fmi\u015f ve start-up&#8217;lara toplam <\/span><b>177 milyon dolar<\/b><span style=\"font-weight: 400;\"> tutar\u0131nda fon sa\u011flanm\u0131\u015ft\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u00fcresel \u00c7\u0131k\u0131\u015flar (Exit):<\/b><span style=\"font-weight: 400;\"> Sekt\u00f6r\u00fcn yaratt\u0131\u011f\u0131 katma de\u011ferin ve uluslararas\u0131 r\u00fc\u015ft\u00fcn\u00fcn en b\u00fcy\u00fck g\u00f6stergesi olan exit i\u015flemlerinde, 2025 y\u0131l\u0131 i\u00e7erisinde <\/span><b>1.3 milyar dolar<\/b><span style=\"font-weight: 400;\"> de\u011ferinde devasa bir \u015firket sat\u0131\u015f\u0131 (exit) ba\u015far\u0131yla tamamlanm\u0131\u015ft\u0131r.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kaynak: T\u00fcrkiye Oyun Sekt\u00f6r\u00fc Raporu 2025<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. T\u00fcrkiye\u2019de <\/b><b>Oyun T\u00fcrleri, \u00dcretim Yap\u0131s\u0131 ve Yerli Oyun \u00d6rnekleri<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye oyun sekt\u00f6r\u00fc; \u00fcretim \u00e7e\u015fitlili\u011fi, teknolojik adaptasyon yetene\u011fi ve farkl\u0131 platformlardaki esnek stratejileriyle k\u00fcresel arenada dikkat \u00e7eken bir yap\u0131ya sahiptir. Mobil pazar\u0131n domine edici g\u00fcc\u00fcn\u00fcn yan\u0131 s\u0131ra PC ve konsol oyunlar\u0131ndaki h\u0131zl\u0131 y\u00fckseli\u015f, T\u00fcrk oyun st\u00fcdyolar\u0131n\u0131n \u00fcretim anatomisinin ne kadar dinamik oldu\u011funu kan\u0131tlamaktad\u0131r. Peki, T\u00fcrkiye&#8217;de en \u00e7ok hangi oyun t\u00fcrleri \u00fcretiliyor ve oyuncular neye harcama yap\u0131yor?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. T\u00fcketici Odakl\u0131 Oyun T\u00fcrleri: Ne \u00dcretiyoruz, Neye Harc\u0131yoruz?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oyun geli\u015ftiricilerinin odakland\u0131\u011f\u0131 t\u00fcrler ile oyuncular\u0131n harcama motivasyonlar\u0131 aras\u0131nda stratejik bir ili\u015fki bulunuyor. T\u00fcrk st\u00fcdyolar\u0131n\u0131n \u00fcretti\u011fi ve d\u00fcnya \u00e7ap\u0131nda milyonlarca aktif kullan\u0131c\u0131ya ula\u015fan yerli oyunlar, bu stratejinin ba\u015far\u0131s\u0131n\u0131 kan\u0131tl\u0131yor.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dcretimde Lider T\u00fcrler:<\/b><span style=\"font-weight: 400;\"> T\u00fcrkiye&#8217;de mobil platformlar i\u00e7in geli\u015ftiriciler taraf\u0131ndan en fazla \u00fcretilen oyun t\u00fcr\u00fc Sim\u00fclasyon olurken <\/span><span style=\"font-weight: 400;\">, onu s\u0131ras\u0131yla Aksiyon (Action) <\/span><span style=\"font-weight: 400;\">ve Casual t\u00fcrleri takip etmektedir &#8220;. Sim\u00fclasyon oyunlar\u0131n\u0131n zirvede yer almas\u0131, oyunculara in\u015fa etme, y\u00f6netme ve rutin bir ilerleme hissi veren mekaniklerin pazarda \u00e7ok geni\u015f bir kar\u015f\u0131l\u0131\u011f\u0131 oldu\u011funu g\u00f6stermektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gelir Yaratan T\u00fcrler:<\/b><span style=\"font-weight: 400;\"> Kullan\u0131c\u0131lar\u0131n t\u00fcketici harcamalar\u0131na (uygulama i\u00e7i sat\u0131n almalara) bak\u0131ld\u0131\u011f\u0131nda ise Strateji <\/span><span style=\"font-weight: 400;\">ve Aksiyon<\/span><span style=\"font-weight: 400;\"> t\u00fcrlerinin gelir liderli\u011fini g\u00f6\u011f\u00fcsledi\u011fi g\u00f6r\u00fclmektedir. Strateji oyunlar\u0131ndaki klan\/ittifak dinamikleri ve uzun vadeli ilerleme hissi, oyuncular\u0131 ekosistemde tutarak harcama potansiyelini maksimize etmektedir. Casual oyunlar ise geni\u015f kitlelere ula\u015farak mikro-i\u015flemler \u00fczerinden istikrarl\u0131 bir gelir \u00fcretmeye devam etmektedir &#8220;.<\/span><\/li>\n<\/ul>\n<h3><b>T\u00fcrkiye&#8217;de \u00d6ne \u00c7\u0131kan Oyun T\u00fcrleri ve Ba\u015far\u0131l\u0131 Yerli Oyun \u00d6rnekleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erik \u00fcretimindeki bu istatistiklerin ger\u00e7ek d\u00fcnyadaki yans\u0131malar\u0131n\u0131, k\u00fcresel listelerde zirveyi zorlayan T\u00fcrk oyunlar\u0131nda g\u00f6rebiliriz:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Oyun T\u00fcr\u00fc<\/b><\/td>\n<td><b>Sekt\u00f6rel Durum<\/b><\/td>\n<td><b>\u00d6ne \u00c7\u0131kan Yerli Oyunlar ve St\u00fcdyolar<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Sim\u00fclasyon<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u00dcretimde 1. s\u0131rada &#8220;<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Supermarket Simulator<\/span><\/i><span style=\"font-weight: 400;\"> (Nokta Games), <\/span><i><span style=\"font-weight: 400;\">Bus Simulator : Ultimate<\/span><\/i><span style=\"font-weight: 400;\"> (Zuuks Games)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Aksiyon \/ RPG<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u00dcretimde 2. s\u0131rada <\/span><span style=\"font-weight: 400;\">, Gelirde 2. s\u0131rada<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Mount &amp; Blade II: Bannerlord<\/span><\/i><span style=\"font-weight: 400;\"> (TaleWorlds), <\/span><i><span style=\"font-weight: 400;\">Anomaly Agent<\/span><\/i><span style=\"font-weight: 400;\"> (Phew Phew Games), <\/span><i><span style=\"font-weight: 400;\">Zula<\/span><\/i><span style=\"font-weight: 400;\"> (Madbyte Games)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Casual \/ Bulmaca<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u00dcretimde 3. s\u0131rada <\/span><span style=\"font-weight: 400;\">, Gelirde 3. s\u0131rada<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Royal Match<\/span><\/i><span style=\"font-weight: 400;\"> (Dream Games), <\/span><i><span style=\"font-weight: 400;\">Toon Blast<\/span><\/i><span style=\"font-weight: 400;\"> (Peak Games), <\/span><i><span style=\"font-weight: 400;\">Words of Wonders<\/span><\/i><span style=\"font-weight: 400;\"> (Fugo Games)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Strateji<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Gelir (T\u00fcketici harcamas\u0131) lideri &#8220;<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">New Cycle<\/span><\/i><span style=\"font-weight: 400;\"> (Core Engage), <\/span><i><span style=\"font-weight: 400;\">Age of Ottoman<\/span><\/i><span style=\"font-weight: 400;\"> (YNR Studios)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Arcade \/ Hypercasual<\/b><\/td>\n<td><span style=\"font-weight: 400;\">K\u0131sa seansl\u0131 oyuncu kitlelerine h\u0131zl\u0131 eri\u015fim &#8220;<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Head Ball 2<\/span><\/i><span style=\"font-weight: 400;\"> (Masomo), <\/span><i><span style=\"font-weight: 400;\">Hunter Assassin<\/span><\/i><span style=\"font-weight: 400;\"> (Ruby Games), <\/span><i><span style=\"font-weight: 400;\">Hair Challenge<\/span><\/i><span style=\"font-weight: 400;\"> (Rollic Games)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>2. Mobil Ekosistem ve Yay\u0131nc\u0131 \u0130statistikleri (2025)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye, mobil oyun \u00fcretiminde ve yay\u0131nc\u0131l\u0131\u011f\u0131nda d\u00fcnya \u00e7ap\u0131nda \u00f6nemli bir ihracat merkezi olmaya devam etmektedir. 2025 g\u00fcncel ma\u011faza verileri, sekt\u00f6r\u00fcn \u00fcretim h\u0131z\u0131n\u0131 ve ticari tercihlerini a\u00e7\u0131k\u00e7a ortaya koyuyor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yay\u0131nc\u0131 Varl\u0131\u011f\u0131:<\/b><span style=\"font-weight: 400;\"> Google Play ekosistemindeki 72.489 aktif oyun yay\u0131nc\u0131s\u0131 aras\u0131nda 1.282 T\u00fcrk yay\u0131nc\u0131 bulunmaktad\u0131r &#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oyun Hacmi:<\/b><span style=\"font-weight: 400;\"> Bu T\u00fcrk yay\u0131nc\u0131lar\u0131n global ma\u011fazada kullan\u0131c\u0131lara sundu\u011fu aktif oyun say\u0131s\u0131 5.542&#8217;dir &#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gelir Modeli Olarak Reklam:<\/b><span style=\"font-weight: 400;\"> Geli\u015ftirilen oyunlar\u0131n gelir modellemelerinde %77 gibi \u00e7ok y\u00fcksek bir oranla &#8220;oyun i\u00e7i reklam&#8221; (In-App Advertising) stratejisi kullan\u0131lmaktad\u0131r &#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uygulama \u0130\u00e7i Sat\u0131n Alma:<\/b><span style=\"font-weight: 400;\"> \u0130kinci en b\u00fcy\u00fck gelir stratejisi olan &#8220;uygulama i\u00e7i sat\u0131n alma&#8221; (In-App Purchases) modeli, oyunlar\u0131n %31&#8217;inde aktif olarak yer almaktad\u0131r &#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00dccretli Oyunlar:<\/b><span style=\"font-weight: 400;\"> Do\u011frudan \u00fccretli (Paid) olarak sunulan oyunlar\u0131n oran\u0131, mobil t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na paralel \u015fekilde yaln\u0131zca %3 seviyesinde kalmaktad\u0131r &#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c7oklu Platform:<\/b><span style=\"font-weight: 400;\"> T\u00fcrkiye&#8217;deki mobil oyun yay\u0131nc\u0131lar\u0131n\u0131n %37&#8217;si, kitlelerini geni\u015fletmek amac\u0131yla oyunlar\u0131n\u0131 hem Google Play hem de App Store platformlar\u0131nda e\u015f zamanl\u0131 yay\u0131nlamaktad\u0131r &#8220;.<\/span><\/li>\n<\/ul>\n<h3><b>3. \u00dcretim Yap\u0131s\u0131ndaki D\u00f6n\u00fc\u015f\u00fcm: PC, Konsol ve Yapay Zeka (AI)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcrk oyun st\u00fcdyolar\u0131n\u0131n \u00fcretim yap\u0131s\u0131 art\u0131k sadece mobil odakl\u0131 &#8220;h\u0131zl\u0131 t\u00fcketim&#8221; oyunlar\u0131ndan ibaret de\u011fildir. Ekosistem teknolojik bir derinle\u015fme evresinden ge\u00e7mektedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PC ve Konsola Ge\u00e7i\u015f:<\/b><span style=\"font-weight: 400;\"> Mobil pazardaki y\u00fckselen kullan\u0131c\u0131 edinme maliyetleri ve yo\u011fun global rekabet, T\u00fcrk st\u00fcdyolar\u0131n\u0131 PC ve konsol platformlar\u0131nda daha s\u00fcrd\u00fcr\u00fclebilir, anlat\u0131 g\u00fcc\u00fc y\u00fcksek projelere y\u00f6nlendirmektedir. <\/span><i><span style=\"font-weight: 400;\">Anomaly Agent<\/span><\/i><span style=\"font-weight: 400;\"> ve <\/span><i><span style=\"font-weight: 400;\">Supermarket Simulator<\/span><\/i><span style=\"font-weight: 400;\"> gibi PC platformunda on binlerce global inceleme alan oyunlar, ba\u011f\u0131ms\u0131z st\u00fcdyolar\u0131m\u0131z\u0131n g\u00fcc\u00fcn\u00fc kan\u0131tlamaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yapay Zeka Entegrasyonu:<\/b><span style=\"font-weight: 400;\"> 2025 y\u0131l\u0131 itibar\u0131yla yapay zeka (AI), oyun st\u00fcdyolar\u0131m\u0131z i\u00e7in \u00fcretimi h\u0131zland\u0131ran bir ara\u00e7 olman\u0131n \u00f6tesine ge\u00e7mi\u015ftir; seviye tasar\u0131m\u0131, kod testi, oyuncu davran\u0131\u015f\u0131 analizi ve dinamik oyun ekonomisi tasarlanmas\u0131nda b\u00fct\u00fcnc\u00fcl bir d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fc\u00e7 olarak kullan\u0131lmaktad\u0131r.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>3. T\u00fcrkiye\u2019de Oyun Ekonomisi ve Yat\u0131r\u0131mlar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye oyun sekt\u00f6r\u00fc, 2025 y\u0131l\u0131 itibar\u0131yla pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc, yabanc\u0131 yat\u0131r\u0131m \u00e7ekme kapasitesi ve yaratt\u0131\u011f\u0131 milyar dolarl\u0131k &#8220;exit&#8221; (\u015firket sat\u0131\u015f\u0131) hikayeleriyle sadece b\u00f6lgesel de\u011fil, k\u00fcresel \u00f6l\u00e7ekte s\u00f6z sahibi bir end\u00fcstri haline gelmi\u015ftir. Art\u0131k kontrols\u00fcz b\u00fcy\u00fcme d\u00f6neminin kapan\u0131p &#8220;ak\u0131ll\u0131 yat\u0131r\u0131m ve ustala\u015fma&#8221; \u00e7a\u011f\u0131n\u0131n ba\u015flad\u0131\u011f\u0131 bu d\u00f6nemde, T\u00fcrkiye pazar\u0131n\u0131n ekonomik anatomisi her zamankinden daha g\u00fc\u00e7l\u00fc sinyaller vermektedir.<\/span><\/p>\n<h3><b>Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc ve Ekonomik G\u00f6r\u00fcn\u00fcm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sekt\u00f6r\u00fcn ekonomik hacmi, d\u00f6viz kurundaki hareketliliklere ra\u011fmen g\u00fc\u00e7l\u00fc bir istikrarla yukar\u0131 y\u00f6nl\u00fc bir grafik \u00e7izmektedir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Milyar Dolarl\u0131k Pazar:<\/b><span style=\"font-weight: 400;\"> 2025 y\u0131l\u0131nda T\u00fcrkiye oyun pazar\u0131, dolar baz\u0131nda istikrarl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrerek <\/span><b>1 milyar 10 milyon USD<\/b><span style=\"font-weight: 400;\"> (1.01 milyar dolar) de\u011ferinde bir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fmay\u0131 ba\u015farm\u0131\u015ft\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TL Baz\u0131nda Dev Hacim:<\/b><span style=\"font-weight: 400;\"> Kurdaki art\u0131\u015f\u0131n da do\u011frudan etkisiyle, oyun pazar\u0131n\u0131n T\u00fcrk Liras\u0131 kar\u015f\u0131l\u0131\u011f\u0131 rekor bir seviyeyle <\/span><b>39,88 milyar TL<\/b><span style=\"font-weight: 400;\"> olarak kaydedilmi\u015ftir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00fcy\u00fcme Oranlar\u0131:<\/b><span style=\"font-weight: 400;\"> Sekt\u00f6r bir \u00f6nceki y\u0131la (2024) g\u00f6re dolar baz\u0131nda <\/span><b>%24,69<\/b><span style=\"font-weight: 400;\">, T\u00fcrk Liras\u0131 baz\u0131nda ise <\/span><b>%51,46<\/b><span style=\"font-weight: 400;\"> oran\u0131nda y\u00fcksek bir b\u00fcy\u00fcme ivmesi yakalam\u0131\u015ft\u0131r.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>2025 Y\u0131l\u0131 Yat\u0131r\u0131m \u0130klimi ve Rekor Turlar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">2025 y\u0131l\u0131nda T\u00fcrkiye giri\u015fim ekosisteminde genel olarak Fintech, Yapay Zeka ve Oyun (Gaming) dikeyleri en \u00e7ok \u00f6ne \u00e7\u0131kan, yat\u0131r\u0131mc\u0131 ilgisini en fazla \u00e7eken sekt\u00f6rler olmu\u015ftur. Yabanc\u0131 yat\u0131r\u0131mc\u0131 kat\u0131l\u0131m\u0131n\u0131n <\/span><b>%18<\/b><span style=\"font-weight: 400;\"> seviyesine y\u00fckselmesi, global sermayenin T\u00fcrkiye oyun ve teknoloji pazar\u0131na duydu\u011fu g\u00fcvenin tazeledi\u011fini g\u00f6stermektedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sekt\u00f6rde 2025 y\u0131l\u0131 boyunca toplam <\/span><b>30 yat\u0131r\u0131m anla\u015fmas\u0131<\/b><span style=\"font-weight: 400;\"> ger\u00e7ekle\u015fmi\u015f ve oyun giri\u015fimlerine toplamda <\/span><b>177 milyon dolar<\/b><span style=\"font-weight: 400;\"> fon sa\u011flanm\u0131\u015ft\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ekosisteme can suyu veren ve d\u00fcnya bas\u0131n\u0131nda da geni\u015f yank\u0131 bulan <\/span><b>2025&#8217;in en b\u00fcy\u00fck yat\u0131r\u0131m turlar\u0131ndan baz\u0131lar\u0131<\/b><span style=\"font-weight: 400;\"> \u015funlard\u0131r:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Good Job Games<\/b><span style=\"font-weight: 400;\">, Menlo Ventures ve Anthos Capital e\u015f liderli\u011finde tam <\/span><b>60 milyon USD<\/b><span style=\"font-weight: 400;\"> yat\u0131r\u0131m alarak y\u0131l\u0131 domine etmi\u015ftir. St\u00fcdyo ayr\u0131ca Menlo Ventures ve Arcadia liderli\u011finde <\/span><b>23 milyon USD<\/b><span style=\"font-weight: 400;\">&#8216;lik bir ba\u015fka tur daha ger\u00e7ekle\u015ftirmi\u015ftir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Yeni nesil mobil oyun st\u00fcdyosu <\/span><b>Grand Games<\/b><span style=\"font-weight: 400;\">, Balderton Capital liderli\u011findeki turda <\/span><b>30 milyon USD<\/b><span style=\"font-weight: 400;\"> yat\u0131r\u0131m \u00e7ekerek global arenadaki iddias\u0131n\u0131 ortaya koymu\u015ftur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Bir di\u011fer yerli mobil oyun st\u00fcdyosu olan <\/span><b>Cypher Games<\/b><span style=\"font-weight: 400;\">, The Raine Group ve Play Ventures&#8217;\u0131n liderlik etti\u011fi turda yine <\/span><b>30 milyon USD<\/b><span style=\"font-weight: 400;\"> fon toplamay\u0131 ba\u015farm\u0131\u015ft\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Bigger Games<\/b><span style=\"font-weight: 400;\">, Goodwater Capital liderli\u011finde <\/span><b>25 milyon USD<\/b><span style=\"font-weight: 400;\"> yat\u0131r\u0131m alm\u0131\u015ft\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Mega Fortuna<\/b><span style=\"font-weight: 400;\"> ise Aonic&#8217;ten <\/span><b>10 milyon USD<\/b><span style=\"font-weight: 400;\"> yat\u0131r\u0131m elde etmi\u015ftir.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><b>B\u00fcy\u00fck \u00c7\u0131k\u0131\u015flar (Exit) ve Sekt\u00f6r\u00fcn Zirvesi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yat\u0131r\u0131m \u00e7ekmek kadar, o yat\u0131r\u0131m\u0131n katma de\u011fere ve b\u00fcy\u00fck \u015firket sat\u0131\u015flar\u0131na (exit) d\u00f6n\u00fc\u015fmesi de pazar\u0131n g\u00fcc\u00fcn\u00fc belirler:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcrkiye oyun tarihinin bug\u00fcne kadar ger\u00e7ekle\u015ftirdi\u011fi en b\u00fcy\u00fck exit i\u015flemleri; Peak (1.8 Milyar USD), Gram Games (250+ Milyon USD), Masomo (~200 Milyon USD), Rollic (180 Milyon USD) ve Alictus (100 Milyon USD) \u015feklinde s\u0131ralanmaktad\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2025 y\u0131l\u0131 ise adeta g\u00f6vde g\u00f6sterisine sahne olmu\u015f; sadece 1 adet i\u015flemle tam <\/span><b>1.3 milyar dolar<\/b><span style=\"font-weight: 400;\"> de\u011ferinde tarihi bir exit daha ba\u015far\u0131yla tamamlanm\u0131\u015ft\u0131r.<\/span><\/li>\n<\/ul>\n<h3><b>Kullan\u0131c\u0131 Edinme (UA) Rekabeti ve Pazar \u00c7ekicili\u011fi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oyun ekonomisi sadece yat\u0131r\u0131m almakla de\u011fil, pazarlama (User Acquisition &#8211; UA) g\u00fcc\u00fcyle de \u00f6l\u00e7\u00fclmektedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AppsFlyer verilerine g\u00f6re, k\u00fcresel oyun sekt\u00f6r\u00fcnde kullan\u0131c\u0131 edinme (UA) harcamalar\u0131 doymu\u015f pazarlarda h\u0131z keserek sadece %3,8 b\u00fcy\u00fcrken; T\u00fcrkiye pazar\u0131nda bu harcamalar <\/span><b>%29&#8217;luk g\u00fc\u00e7l\u00fc bir art\u0131\u015f<\/b><span style=\"font-weight: 400;\"> kaydetmi\u015ftir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu \u00e7arp\u0131c\u0131 art\u0131\u015f, global markalar ve yay\u0131nc\u0131lar a\u00e7\u0131s\u0131ndan T\u00fcrkiye&#8217;nin sadece geli\u015fmekte olan bir pazar de\u011fil; oyuncu kalitesi, oyun i\u00e7i ba\u011fl\u0131l\u0131k ve \u00f6l\u00e7eklenebilirlik potansiyeliyle reklam b\u00fct\u00e7elerinin kayd\u0131r\u0131ld\u0131\u011f\u0131 dev bir merkez haline geldi\u011finin en b\u00fcy\u00fck g\u00f6stergesidir.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kaynak: T\u00fcrkiye Oyun Sekt\u00f6r\u00fc Raporu 2025<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Oyun \u0130hracat\u0131nda Pazarlama ve Kullan\u0131c\u0131 Edinme (UA)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Oyun ihracat\u0131nda ba\u015far\u0131, yaln\u0131zca oyunun teknik kalitesi veya yarat\u0131c\u0131 kurgusu ile de\u011fil, ayn\u0131 zamanda global \u00f6l\u00e7ekte do\u011fru kullan\u0131c\u0131 kitlesine ula\u015f\u0131lmas\u0131yla m\u00fcmk\u00fcn olmaktad\u0131r. \u00d6zellikle mobil oyunlarda gelir modeli, kullan\u0131c\u0131 edinme maliyeti (CPI) ile kullan\u0131c\u0131n\u0131n ya\u015fam boyu de\u011feri (LTV) aras\u0131ndaki finansal denge \u00fczerinde kuruludur. Bir oyunun s\u00fcrd\u00fcr\u00fclebilir gelir elde edebilmesi i\u00e7in, reklam harcamas\u0131 ile kazan\u0131lan oyuncular\u0131n oyuna yapt\u0131\u011f\u0131 harcama veya reklam g\u00f6r\u00fcnt\u00fcleme gelirleri, maliyetleri kar\u015f\u0131lamal\u0131d\u0131r. Bu nedenle pazarlama, oyun \u00fcr\u00fcn\u00fcn\u00fcn ayr\u0131lmaz bir par\u00e7as\u0131 olarak kabul edilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye\u2019de ba\u015far\u0131l\u0131 oyun st\u00fcdyolar\u0131, oyunu piyasaya sunmadan \u00f6nce soft-launch (b\u00f6lgesel test yay\u0131n\u0131) y\u00f6ntemi kullanmaktad\u0131r. Bu s\u00fcre\u00e7te oyun, belirli \u00fclke gruplar\u0131nda (Brezilya, Kanada, Hindistan vb.) k\u00fc\u00e7\u00fck kullan\u0131c\u0131 k\u00fcmelerine a\u00e7\u0131larak; tutulma (D1, D7, D30 retention), oturum s\u00fcresi, reklam etkile\u015fimi, CPI ve ARPU\/ARPPU gibi metrikler analiz edilir. Bu veriler do\u011frultusunda oyun i\u00e7inde h\u0131zl\u0131 iterasyon ve A\/B testleri uygulan\u0131r. Bu yakla\u015f\u0131m, T\u00fcrkiye\u2019de \u201ch\u0131zl\u0131 test, h\u0131zl\u0131 \u00f6\u011frenme, h\u0131zl\u0131 iyile\u015ftirme\u201d k\u00fclt\u00fcr\u00fcn\u00fcn temelini olu\u015fturur ve bug\u00fcn bir\u00e7ok T\u00fcrk mobil oyun firmas\u0131n\u0131n global ba\u015far\u0131 yakalamas\u0131ndaki ana fakt\u00f6rlerden biridir.<\/span><\/p>\n<h3><b>Kullan\u0131c\u0131 Edinme ve Pazarlama Ara\u00e7lar\u0131<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Ara\u00e7 \/ Y\u00f6ntem<\/b><\/td>\n<td><b>A\u00e7\u0131klama<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ASO (App Store Optimization)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ma\u011faza sayfas\u0131, anahtar kelime, ikon ve video optimizasyonu ile ma\u011faza i\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fck ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n art\u0131r\u0131lmas\u0131.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Meta \/ Google \/ TikTok \/ Unity \/ AppLovin Reklamlar\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 edinme kampanyalar\u0131 ile global kitlelere \u00f6l\u00e7ekli eri\u015fim sa\u011flanmas\u0131. Kampanya optimizasyonu CPI\u2013ROAS\u2013LTV dengesi \u00fczerinden yap\u0131l\u0131r.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Influencer ve Yay\u0131nc\u0131 \u0130\u015fbirlikleri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Twitch ve YouTube yay\u0131nc\u0131lar\u0131 ile lansman ve topluluk y\u00f6netimi. T\u00fcrk oyun medyas\u0131 ve i\u00e7erik \u00fcreticileri bu s\u00fcre\u00e7te g\u00fc\u00e7l\u00fc bir rol \u00fcstlenmektedir.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Oyun Medya Kanallar\u0131 ile Lansman Haberleri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Donan\u0131m Haber, Technopat, Webtekno, Mobidictum, Merlin\u2019in Kazan\u0131 vb. platformlarda g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flanmas\u0131.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LiveOps (Canl\u0131 Operasyon Y\u00f6netimi)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Etkinlik, g\u00f6rev d\u00f6ng\u00fcs\u00fc, skor tahtalar\u0131, \u00f6d\u00fcl ekonomisi ve g\u00fcncel i\u00e7erikler ile oyuncu ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>T\u00fcrkiye\u2019nin UA ve Pazarlama Ekosistemi A\u00e7\u0131s\u0131ndan G\u00fc\u00e7l\u00fc Y\u00f6nleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye, mobil oyun alan\u0131nda yaln\u0131zca geli\u015ftirici de\u011fil, ayn\u0131 zamanda veri odakl\u0131 b\u00fcy\u00fcme (growth) k\u00fclt\u00fcr\u00fcn\u00fc benimsemi\u015f \u00fclkelerden biridir. Bu durum \u00f6zellikle a\u015fa\u011f\u0131daki unsurlar ile desteklenmektedir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gen\u00e7, analitik ve h\u0131zl\u0131 deney yapan geli\u015ftirici ekipler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hyper-casual ve casual t\u00fcrlerde k\u00fcresel pazar deneyimi ve know-how<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00fc\u015f\u00fck geli\u015ftirme maliyeti \u2192 Y\u00fcksek iterasyon esnekli\u011fi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yayg\u0131n ba\u011f\u0131ms\u0131z medya ve oyuncu toplulu\u011fu k\u00fclt\u00fcr\u00fc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yay\u0131nc\u0131lar ve yat\u0131r\u0131mc\u0131larla aktif ileti\u015fime a\u00e7\u0131k sekt\u00f6r yap\u0131s\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu \u00f6zellikler T\u00fcrkiye\u2019yi, \u00f6zellikle mobil oyun ihracat\u0131 oda\u011f\u0131nda Avrupa ve MENA b\u00f6lgesinde rekabet\u00e7i bir \u00fcretim \u00fcss\u00fc konumuna getirmektedir.<\/span><\/p>\n<h3><b>Pazarlama Performans\u0131nda \u00d6l\u00e7\u00fcmlenen Temel Metrikler<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>KPI<\/b><\/td>\n<td><b>A\u00e7\u0131klama<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">CPI (Cost per Install)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bir kullan\u0131c\u0131y\u0131 edinmek i\u00e7in harcanan maliyet<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LTV (Lifetime Value)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131n oyuna sa\u011flad\u0131\u011f\u0131 toplam gelir<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Retention D1\/D7\/D30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oyuncunun oyunda kalma oran\u0131<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ARPU \/ ARPPU<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u00fcm kullan\u0131c\u0131lar \/ \u00f6deme yapan kullan\u0131c\u0131 ba\u015f\u0131na gelir<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ROAS (Return on Ad Spend)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reklam harcamas\u0131n\u0131n geri d\u00f6n\u00fc\u015f oran\u0131<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Pazarlama performans\u0131 de\u011ferlendirilirken bu metrikler birlikte ele al\u0131n\u0131r; \u00e7\u00fcnk\u00fc her biri oyunun k\u00e2rl\u0131l\u0131k modelinin farkl\u0131 bir boyutunu temsil eder. CPI (Cost per Install), oyuna yeni bir kullan\u0131c\u0131 kazand\u0131rmak i\u00e7in harcanan b\u00fct\u00e7eyi g\u00f6sterirken; LTV (Lifetime Value), bu kullan\u0131c\u0131n\u0131n oyuna uzun vadede sa\u011flad\u0131\u011f\u0131 toplam ekonomik de\u011feri ifade eder. Bu iki g\u00f6sterge aras\u0131ndaki ili\u015fki kritik \u00f6nem ta\u015f\u0131r: Bir oyunun s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde \u00f6l\u00e7eklendirilebilmesi i\u00e7in LTV\u2019nin CPI\u2019dan y\u00fcksek olmas\u0131 gerekir. Retention oranlar\u0131 (D1\/D7\/D30), oyunun kullan\u0131c\u0131y\u0131 elde tutma g\u00fcc\u00fcn\u00fc ve oyun deneyiminin ne kadar ilgi \u00e7ekici oldu\u011funu ortaya koyar; retention d\u00fc\u015ferse LTV de do\u011frudan d\u00fc\u015fer. ARPU\/ARPPU metrikleri, oyuncular\u0131n oyun i\u00e7i harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlamaya yard\u0131mc\u0131 olurken; ROAS (Return on Ad Spend) reklam yat\u0131r\u0131mlar\u0131n\u0131n ne kadar geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir. Bu nedenle ba\u015far\u0131, tek bir metri\u011fe de\u011fil, CPI \u2192 Retention \u2192 LTV \u2192 ROAS \u015feklindeki zincirin dengeli \u015fekilde y\u00f6netilmesine ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<h2><b>5. T\u00fcrkiye\u2019de Oyun \u015eirketlerine Sa\u011flanan Te\u015fvik ve Destekler<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oyun \u015firketleri, di\u011fer t\u00fcm \u015firketler gibi kazan\u00e7lar\u0131 \u00fczerinden <\/span><b>Kurumlar Vergisi<\/b><span style=\"font-weight: 400;\"> \u00f6der. 2025 y\u0131l\u0131 genel oran <\/span><b>%25<\/b><span style=\"font-weight: 400;\"> olup, sadece <\/span><b>ihracat yapan bili\u015fim ve oyun \u015firketlerinde<\/b><span style=\"font-weight: 400;\"> bu oran <\/span><b>5 puan indirimle %20\u2019ye<\/b><span style=\"font-weight: 400;\"> d\u00fc\u015febilir. Ayr\u0131ca <\/span><b>yurt d\u0131\u015f\u0131na oyun sat\u0131\u015f\u0131<\/b><span style=\"font-weight: 400;\"> yapan firmalar i\u00e7in <\/span><b>%80\u2019e kadar kazan\u00e7 istisnas\u0131<\/b><span style=\"font-weight: 400;\"> uygulanabildi\u011finden, <\/span><b>efektif vergi y\u00fck\u00fc %4\u20135 seviyesine kadar gerileyebilir. Teknoparkta yer alan oyun \u015firketleri ise kurumlar vergisinden muaf olabilir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye i\u00e7indeki oyunculara yap\u0131lan sat\u0131\u015flarda <\/span><b>%20 KDV<\/b><span style=\"font-weight: 400;\"> hesaplan\u0131r ve beyan edilir. Ancak <\/span><b>yurt d\u0131\u015f\u0131ndaki oyunculara veya yabanc\u0131 yay\u0131nc\u0131ya yap\u0131lan sat\u0131\u015flar<\/b><span style=\"font-weight: 400;\">, \u201c<\/span><b>hizmet ihrac\u0131<\/b><span style=\"font-weight: 400;\">\u201d say\u0131lmas\u0131 halinde <\/span><b>KDV\u2019den istisna<\/b><span style=\"font-weight: 400;\"> tutulabilir. B\u00f6ylece uluslararas\u0131 oyun gelirleri \u00e7o\u011fu durumda <\/span><b>KDV\u2019siz<\/b><span style=\"font-weight: 400;\"> olarak elde edilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirket yap\u0131s\u0131 A.\u015e. veya Ltd. ise kurumlar vergisine tabidir; ortaklara k\u00e2r da\u011f\u0131t\u0131m\u0131nda ayr\u0131ca <\/span><b>temett\u00fc stopaj\u0131<\/b><span style=\"font-weight: 400;\"> uygulan\u0131r. \u015eah\u0131s \u015firketinde ise kazan\u00e7lar <\/span><b>Gelir Vergisi<\/b><span style=\"font-weight: 400;\"> tarifesine g\u00f6re (%15\u201340) vergilendirilir. <\/span><b>29 ya\u015f alt\u0131 giri\u015fimciler<\/b><span style=\"font-weight: 400;\">, ilk \u00fc\u00e7 y\u0131l <\/span><b>y\u0131ll\u0131k belirli kazan\u00e7 tutar\u0131 (2025\u2019te 330.000 TL)<\/b><span style=\"font-weight: 400;\"> i\u00e7in gelir vergisi muafiyeti alabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oyunu teknopark veya Ar-Ge merkezi b\u00fcnyesinde geli\u015ftiren firmalarda, personel maa\u015flar\u0131 i\u00e7in <\/span><b>gelir vergisi stopaj\u0131 ve SGK i\u015fveren pay\u0131 te\u015fvikleri<\/b><span style=\"font-weight: 400;\"> uygulanabildi\u011finden, \u00e7al\u0131\u015fan maliyetleri \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015fer.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Yurt d\u0131\u015f\u0131na oyun satan ve te\u015fvikleri do\u011fru kullanan \u015firketler, <\/span><b>\u00e7ok d\u00fc\u015f\u00fck kurumlar vergisi ve KDV y\u00fck\u00fcyle<\/b><span style=\"font-weight: 400;\"> faaliyet g\u00f6sterebilir; bu da oyun sekt\u00f6r\u00fcn\u00fc <\/span><b>d\u00f6viz kazand\u0131r\u0131c\u0131 ve vergisel olarak avantajl\u0131<\/b><span style=\"font-weight: 400;\"> bir alan haline getirir.<\/span><\/p>\n<h2><b>Oyun Sekt\u00f6r\u00fcnde Teknopark ve\u00a0 TEKMER Avantajlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bu iki yap\u0131, T\u00fcrkiye&#8217;de yaz\u0131l\u0131m, bili\u015fim ve Ar-Ge faaliyetlerini te\u015fvik etmek amac\u0131yla kurulmu\u015f, birbirinden farkl\u0131 yasalara dayanan ancak benzer vergi ve personel maliyeti avantajlar\u0131 sunan kritik ekosistemlerdir. Bu mekanizmalar\u0131n temel amac\u0131, firmalar\u0131n ara\u015ft\u0131rma, geli\u015ftirme ve inovasyon maliyetlerini d\u00fc\u015f\u00fcrerek, uluslararas\u0131 rekabet g\u00fcc\u00fc y\u00fcksek teknoloji \u00fcr\u00fcnleri (yaz\u0131l\u0131m dahil) geli\u015ftirmesini sa\u011flamakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki, st\u00fcdyonuzun a\u015famas\u0131na g\u00f6re hangi b\u00f6lge size ne gibi avantajlar sunuyor?<\/span><\/p>\n<h2><b>1. Teknopark Te\u015fvikleri: K\u00e2rl\u0131l\u0131\u011f\u0131 ve \u00d6l\u00e7eklenmeyi Maksimize Etmek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Teknoparklar, 4691 say\u0131l\u0131 kanun kapsam\u0131nda (31.12.2028 tarihine kadar ge\u00e7erli olmak \u00fczere) halihaz\u0131rda \u015firketle\u015fmi\u015f ve gelir \u00fcreten oyun st\u00fcdyolar\u0131 i\u00e7in vergi avantajlar\u0131n\u0131n en yo\u011fun oldu\u011fu b\u00f6lgelerdir.<\/span><\/p>\n<h3><b>A) Kurumlar Vergisi \u0130stisnas\u0131 (Oyun Sat\u0131\u015flar\u0131 ve Reklam Gelirleri)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Teknopark&#8217;ta onaylanan oyun projenizden elde etti\u011finiz yaz\u0131l\u0131m gelirleri <\/span><b>%100 oran\u0131nda Kurumlar Vergisinden m\u00fcstesnad\u0131r.<\/b><span style=\"font-weight: 400;\"> Ancak oyun ekosistemindeki gelir modellerine g\u00f6re bu istisna ikiye ayr\u0131l\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uygulama \u0130\u00e7i Sat\u0131n Al\u0131mlar (IAP) ve Oyun Sat\u0131\u015flar\u0131:<\/b><span style=\"font-weight: 400;\"> Do\u011frudan yaz\u0131l\u0131m sat\u0131\u015f\u0131 kabul edildi\u011fi i\u00e7in kurumlar vergisinden tamamen muaf tutulur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Oyun \u0130\u00e7i Reklam Gelirleri (IAA):<\/b><span style=\"font-weight: 400;\"> Reklam geliri do\u011frudan yaz\u0131l\u0131m sat\u0131\u015f\u0131 say\u0131lmad\u0131\u011f\u0131 i\u00e7in tamam\u0131 otomatik olarak istisna edilmez. &#8220;Seri \u00dcretim \u0130stisna Oran\u0131 Tespit Raporu&#8221; ile gayrimaddi haklara (IP) isabet eden k\u0131sm\u0131 (\u00f6rne\u011fin %85&#8217;i) istisnaya konu edilebilir.<\/span><\/li>\n<\/ul>\n<p><b>Sekt\u00f6rel \u00d6rnek:<\/b><span style=\"font-weight: 400;\"> Teknopark&#8217;ta yer alan bir mobil oyun st\u00fcdyosu, oyun i\u00e7i reklamlardan 2.000.000 TL, oyun i\u00e7i paket sat\u0131\u015flar\u0131ndan (IAP) ise 1.500.000 TL kazanm\u0131\u015ft\u0131r. Sat\u0131n al\u0131m gelirlerinin (1.500.000 TL) tamam\u0131 kurumlar vergisinden muafken; reklam gelirleri i\u00e7in haz\u0131rlanan raporla bu gelirin \u00f6rne\u011fin %85&#8217;i vergiden muaf tutularak st\u00fcdyoya devasa bir vergi tasarrufu sa\u011flan\u0131r.<\/span><\/p>\n<h3><b>B) Personel ve \u0130stihdam Te\u015fvikleri (Gelir Vergisi ve SGK)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oyun sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck gider kalemi nitelikli insan kayna\u011f\u0131d\u0131r (Geli\u015ftiriciler, 3D Artistler, Game Designer&#8217;lar). Teknoparklar bu maliyeti ciddi \u015fekilde d\u00fc\u015f\u00fcr\u00fcr:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gelir Vergisi Stopaj\u0131:<\/b><span style=\"font-weight: 400;\"> AR-GE ve yaz\u0131l\u0131m personelinin maa\u015flar\u0131ndan kesilen gelir vergisi stopaj\u0131 tamamen (%100) istisnad\u0131r (Asgari \u00fccretin belirli bir kat\u0131na kadar).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SGK \u0130\u015fveren Primi Deste\u011fi:<\/b><span style=\"font-weight: 400;\"> AR-GE personelinin SGK i\u015fveren prim pay\u0131n\u0131n %50&#8217;si Hazine taraf\u0131ndan kar\u015f\u0131lan\u0131r.<\/span><\/li>\n<\/ul>\n<h3><b>C) KDV \u0130stisnas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Teknopark&#8217;ta geli\u015ftirilen oyun yaz\u0131l\u0131mlar\u0131n\u0131n teslimi KDV&#8217;den istisnad\u0131r. Yurt d\u0131\u015f\u0131na yap\u0131lan oyun sat\u0131\u015flar\u0131 &#8220;hizmet ihrac\u0131&#8221; kapsam\u0131nda zaten KDV&#8217;sizken, yurt i\u00e7i oyunculara yap\u0131lan sat\u0131\u015flarda da Teknopark avantaj\u0131yla KDV \u00f6denmez.<\/span><\/p>\n<h2><b>2. TEKMER Te\u015fvikleri: \u00d6n Kulu\u00e7ka ve \u015eirketle\u015fme Motoru<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TEKMER&#8217;ler (Teknoloji Geli\u015ftirme Merkezleri), 5746 say\u0131l\u0131 kanun kapsam\u0131nda KOSGEB destekli teknoloji tabanl\u0131 kulu\u00e7ka merkezleridir. Hen\u00fcz fikir a\u015famas\u0131nda olan ba\u011f\u0131ms\u0131z (indie) ekipler veya yeni kurulan start-up&#8217;lar i\u00e7in mentorluk ve altyap\u0131 destekleriyle \u00f6ne \u00e7\u0131karlar.<\/span><\/p>\n<h3><b>A) Ar-Ge \u0130ndirimi ve Vergi Avantajlar\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">TEKMER&#8217;de, Teknopark&#8217;taki gibi do\u011frudan bir &#8220;k\u00e2r istisnas\u0131&#8221; yoktur; bunun yerine <\/span><b>&#8220;Ar-Ge \u0130ndirimi&#8221;<\/b><span style=\"font-weight: 400;\"> uygulan\u0131r. Bu sistem, hen\u00fcz y\u00fcksek k\u00e2rlar elde etmeyen ancak yo\u011fun harcama yapan st\u00fcdyolar i\u00e7in &#8220;harcarken kazand\u0131ran&#8221; bir yap\u0131dad\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kurumlar Vergisi Avantaj\u0131:<\/b><span style=\"font-weight: 400;\"> Oyun geli\u015ftirirken yapt\u0131\u011f\u0131n\u0131z Ar-Ge harcamalar\u0131, \u015firket kazanc\u0131n\u0131n tespitinde matrahtan <\/span><i><span style=\"font-weight: 400;\">ikinci kez<\/span><\/i><span style=\"font-weight: 400;\"> d\u00fc\u015f\u00fcl\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gelir Vergisi Stopaj Deste\u011fi:<\/b><span style=\"font-weight: 400;\"> Teknopark&#8217;\u0131n aksine kademeli bir sistem vard\u0131r. Doktora mezunlar\u0131 i\u00e7in %95, y\u00fcksek lisans\/temel bilimler mezunlar\u0131 i\u00e7in %90, di\u011fer t\u00fcm geli\u015ftirici personel i\u00e7in <\/span><b>%80 oran\u0131nda<\/b><span style=\"font-weight: 400;\"> gelir vergisi te\u015fviki uygulan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SGK ve Di\u011fer Vergiler:<\/b><span style=\"font-weight: 400;\"> SGK i\u015fveren priminin %50&#8217;si Hazine taraf\u0131ndan kar\u015f\u0131lan\u0131r. Ayr\u0131ca Ar-Ge s\u00fcre\u00e7leriyle ilgili evraklarda damga vergisi, ithal edilen test donan\u0131mlar\u0131nda ise g\u00fcmr\u00fck vergisi muafiyeti vard\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>KDV Durumu:<\/b><span style=\"font-weight: 400;\"> Teknoparklar\u0131n aksine, TEKMER b\u00fcnyesindeki \u015firketlerin \u00fcrettikleri oyun veya hizmet sat\u0131\u015flar\u0131nda genel bir yurt i\u00e7i KDV istisnas\u0131 <\/span><b>bulunmamaktad\u0131r.<\/b><\/li>\n<\/ul>\n<h3><b>B) Sekt\u00f6rel Hub&#8217;lar ve KOSGEB Destekleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye&#8217;de do\u011frudan oyun sekt\u00f6r\u00fcne odaklanan TEKMER&#8217;ler (\u00d6rn: BUG Lab TEKMER) mevcuttur. Ekiplere \u00fccretsiz ofis, y\u00fcksek performansl\u0131 bilgisayarlar, mentorluk ve KOSGEB&#8217;in \u0130leri Giri\u015fimci \/ Ar-Ge fonlar\u0131na (personel, yaz\u0131l\u0131m lisans\u0131, donan\u0131m hibeleri) do\u011frudan eri\u015fim imkan\u0131 sunulur.<\/span><\/p>\n<p><b>Sekt\u00f6rel \u00d6rnek:<\/b><span style=\"font-weight: 400;\"> \u00dcniversiteden yeni mezun olmu\u015f 3 ki\u015filik indie bir ekip, PC i\u00e7in geli\u015ftirdikleri bir &#8220;Survival&#8221; oyunuyla TEKMER&#8217;e ba\u015fvurur. Kira \u00f6demezler, mentorluk al\u0131rlar ve KOSGEB&#8217;den ald\u0131klar\u0131 makine-te\u00e7hizat hibesiyle ihtiya\u00e7 duyduklar\u0131 y\u00fcksek i\u015flemcili bilgisayarlar\u0131 sat\u0131n al\u0131rlar. K\u00e2ra ge\u00e7medikleri bu a\u015famada, Ar-Ge indirimi ve %80 gelir vergisi te\u015fviki ile maliyetlerini minimumda tutarak oyunlar\u0131n\u0131 Steam&#8217;de yay\u0131nlarlar.<\/span><\/p>\n<h2><b>3. Teknopark ve TEKMER Kar\u015f\u0131la\u015ft\u0131rma Tablosu<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Oyun st\u00fcdyonuzun a\u015famas\u0131na ve hedeflerine g\u00f6re hangi b\u00f6lgenin size daha uygun oldu\u011funu a\u015fa\u011f\u0131daki tablodan inceleyebilirsiniz:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u00d6zellik \/ Kriter<\/b><\/td>\n<td><b>Teknopark (4691 Say\u0131l\u0131 Kanun)<\/b><\/td>\n<td><b>TEKMER (5746 Say\u0131l\u0131 Kanun)<\/b><\/td>\n<td><b>Oyun Sekt\u00f6r\u00fcnden \u00d6rnek Senaryo<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Kurumlar Vergisi<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yaz\u0131l\u0131m ve Ar-Ge&#8217;den elde edilen k\u00e2r <\/span><b>%100 oran\u0131nda vergiden muaft\u0131r<\/b><span style=\"font-weight: 400;\"> (&#8220;Kazan\u00e7 \u0130stisnas\u0131&#8221;).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sadece yap\u0131lan Ar-Ge harcamalar\u0131 vergiden d\u00fc\u015f\u00fcl\u00fcr (&#8220;Ar-Ge \u0130ndirimi&#8221;). Do\u011frudan k\u00e2r istisnas\u0131 <\/span><b>yoktur<\/b><span style=\"font-weight: 400;\">.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">\u00d6rnek:<\/span><\/i><span style=\"font-weight: 400;\"> Oyununuzdan 5 Milyon TL k\u00e2r ettiyseniz, Teknopark&#8217;ta bu k\u00e2r tamamen kurumlar vergisinden muaf tutulurken; TEKMER&#8217;de sadece geli\u015ftirme maliyetleriniz (\u00f6r. 1.25 Milyon TL) matrahtan d\u00fc\u015f\u00fcl\u00fcr.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Sat\u0131\u015flarda KDV<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yaz\u0131l\u0131m teslimlerinde ve \u00fcr\u00fcn sat\u0131\u015flar\u0131nda <\/span><b>tam KDV istisnas\u0131 uygulan\u0131r<\/b><span style=\"font-weight: 400;\">.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00dcr\u00fcn ve hizmet sat\u0131\u015flar\u0131nda KDV istisnas\u0131 <\/span><b>yoktur<\/b><span style=\"font-weight: 400;\">.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">\u00d6rnek:<\/span><\/i><span style=\"font-weight: 400;\"> T\u00fcrkiye&#8217;deki oyunculara sat\u0131lan &#8220;Battle Pass&#8221; paketlerinde Teknopark firmas\u0131 KDV \u00f6demezken; TEKMER firmas\u0131 KDV hesaplamak zorundad\u0131r.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Gelir Vergisi Stopaj\u0131<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ar-Ge ve yaz\u0131l\u0131m personeli i\u00e7in <\/span><b>%100<\/b><span style=\"font-weight: 400;\"> oran\u0131nda muafiyet uygulan\u0131r.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Personelin e\u011fitim seviyesine g\u00f6re <\/span><b>%80 ile %95<\/b><span style=\"font-weight: 400;\"> aras\u0131nda kademeli bir destek uygulan\u0131r.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">\u00d6rnek:<\/span><\/i><span style=\"font-weight: 400;\"> Lisans mezunu bir Game Designer&#8217;\u0131n gelir vergisinin Teknopark&#8217;ta tamam\u0131, TEKMER&#8217;de ise %80&#8217;i devlet deste\u011fi kapsam\u0131ndad\u0131r.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>SGK \u0130\u015fveren Primi<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0130\u015fveren pay\u0131n\u0131n <\/span><b>%50&#8217;si<\/b><span style=\"font-weight: 400;\"> oran\u0131nda prim deste\u011fi verilir.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0130\u015fveren pay\u0131n\u0131n <\/span><b>%50&#8217;si<\/b><span style=\"font-weight: 400;\"> oran\u0131nda prim deste\u011fi verilir.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">\u00d6rnek:<\/span><\/i><span style=\"font-weight: 400;\"> Her iki b\u00f6lgede de SGK i\u015fveren maliyeti ayl\u0131k 100.000 TL tutan bir st\u00fcdyo, Hazine deste\u011fi sayesinde bunun sadece yar\u0131s\u0131n\u0131 \u00f6der.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Hangi St\u00fcdyolara Uygun?<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Geliri, sat\u0131\u015f\u0131 ve y\u00fcksek k\u00e2rl\u0131l\u0131\u011f\u0131 olan, \u00fcr\u00fcnlerini global piyasaya s\u00fcrm\u00fc\u015f olgunla\u015fm\u0131\u015f (Scale-up) firmalar.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hen\u00fcz k\u00e2rl\u0131l\u0131\u011f\u0131 oturmam\u0131\u015f, prototip geli\u015ftiren, melek yat\u0131r\u0131m a\u015famas\u0131ndaki kulu\u00e7ka start-up&#8217;lar\u0131.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">\u00d6rnek:<\/span><\/i><span style=\"font-weight: 400;\"> Global pazarda y\u00fcksek gelir \u00fcreten ba\u015far\u0131l\u0131 bir st\u00fcdyo Teknopark&#8217;\u0131; ofis\/mentorluk deste\u011fi arayan yeni bir ekip TEKMER&#8217;i se\u00e7er.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h1><b>Oyun Sekt\u00f6r\u00fcnde T\u00dcB\u0130TAK Destekleri: \u0130novasyon ve Ar-Ge\u2019nin Finansman\u0131<\/b><\/h1>\n<p><b>T\u00dcB\u0130TAK, oyun sekt\u00f6r\u00fcnde \u00f6zellikle teknolojik yenilik i\u00e7eren Ar-Ge projelerini desteklemektedir.<\/b><span style=\"font-weight: 400;\"> Destek kapsam\u0131na; yeni oyun motoru mod\u00fcllerinin geli\u015ftirilmesi, ger\u00e7ek zamanl\u0131 render optimizasyonu, yapay zek\u00e2 tabanl\u0131 karar verme ve davran\u0131\u015f sim\u00fclasyonlar\u0131, prosed\u00fcrel i\u00e7erik \u00fcretimi, oyun i\u00e7i ekonomi ve denge mekanizmalar\u0131n\u0131n veri odakl\u0131 modellenmesi gibi ileri teknik \u00e7\u00f6z\u00fcmler dahildir. Ayr\u0131ca art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR), sanal ger\u00e7eklik (VR) ve karma ger\u00e7eklik (MR) tabanl\u0131 yeni oyun deneyimleri, bulut tabanl\u0131 \u00e7ok oyunculu altyap\u0131lar, y\u00fcksek \u00f6l\u00e7eklenebilir sunucu mimarileri ve d\u00fc\u015f\u00fck gecikme optimizasyonlar\u0131 i\u00e7eren projeler de T\u00dcB\u0130TAK taraf\u0131ndan \u00f6ncelikli olarak de\u011ferlendirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oyun geli\u015ftirmenin sadece yaz\u0131l\u0131m de\u011fil, ayn\u0131 zamanda <\/span><b>algoritmik yenilik, g\u00f6rsel i\u015fleme, kullan\u0131c\u0131 etkile\u015fim analiti\u011fi ve performans optimizasyonu<\/b><span style=\"font-weight: 400;\"> boyutlar\u0131n\u0131 i\u00e7ermesi nedeniyle, T\u00dcB\u0130TAK projelerinde hedef; <\/span><b>oyunun \u201coynanabilirli\u011fini\u201d de\u011fil, arkas\u0131ndaki teknolojik bile\u015fenlerin geli\u015ftirilmesini<\/b><span style=\"font-weight: 400;\"> desteklemektir. Bu nedenle projelerde ticari fikirden \u00e7ok, <\/span><b>teknik yenilik, \u00f6zg\u00fcn katk\u0131 ve ara\u015ft\u0131rma boyutu<\/b><span style=\"font-weight: 400;\"> net \u015fekilde ortaya konulmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00dcB\u0130TAK\u2019\u0131n kap\u0131s\u0131n\u0131 \u00e7alarken oyun \u015firketlerinin bilmesi ve i\u00e7selle\u015ftirmesi gereken en temel kural \u015fudur: <\/span><b>T\u00dcB\u0130TAK bir &#8220;oyun&#8221; yap\u0131lmas\u0131n\u0131 veya oyunun e\u011flence de\u011ferini (hikayesini, grafiklerini, kurgusunu) de\u011fil; oyunun arkas\u0131nda yatan teknolojik bir problemin \u00e7\u00f6z\u00fclmesini, yani Ar-Ge&#8217;yi (Ara\u015ft\u0131rma-Geli\u015ftirme) fonlar.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E\u011fer st\u00fcdyonuz sadece pop\u00fcler bir t\u00fcrde oyun geli\u015ftiriyorsa, T\u00dcB\u0130TAK destekleri sizin i\u00e7in do\u011fru adres olmayabilir. Ancak oyununuzun arkas\u0131nda k\u00fcresel pazarda rekabet avantaj\u0131 yaratacak yeni bir teknoloji in\u015fa ediyorsan\u0131z, T\u00dcB\u0130TAK milyonlarca liral\u0131k hibe destekleriyle arkan\u0131zdaki en b\u00fcy\u00fck g\u00fc\u00e7 olacakt\u0131r.<\/span><\/p>\n<h3><b>1. Oyun Sekt\u00f6r\u00fcnde &#8220;Ar-Ge&#8221; Ne Anlama Gelir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bir oyun projesinin T\u00dcB\u0130TAK taraf\u0131ndan Ar-Ge olarak kabul edilebilmesi i\u00e7in teknolojik bir belirsizli\u011fi ortadan kald\u0131rmas\u0131, yenilik\u00e7i bir algoritma i\u00e7ermesi veya mevcut bir teknolojiyi ileri ta\u015f\u0131mas\u0131 \u015fartt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ar-Ge Kapsam\u0131na G\u0130RMEYEN (Desteklenmeyecek) Konular:<\/b><span style=\"font-weight: 400;\"> Oyunun senaryosunu veya diyaloglar\u0131n\u0131 yazmak, karakterleri 3D modellemek, b\u00f6l\u00fcm (level) tasar\u0131m\u0131 yapmak, aray\u00fcz (UI) \u00e7izmek veya standart bir oyun motorunu (Unity\/Unreal vb.) haz\u0131r ara\u00e7lar\u0131yla oldu\u011fu gibi kullanarak s\u0131radan bir oyun programlamak.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ar-Ge Kapsam\u0131na G\u0130REN (Desteklenecek) Konular:<\/b><span style=\"font-weight: 400;\"> Kendi oyun motorunuzu (Game Engine) yazmak, binlerce oyuncunun ayn\u0131 anda gecikmesiz (low-latency) oynamas\u0131n\u0131 sa\u011flayacak yeni bir sunucu\/a\u011f mimarisi geli\u015ftirmek, NPC&#8217;lerin (oyuncu olmayan karakterler) oyuncu hareketlerine g\u00f6re kendi kendine \u00f6\u011frenmesini sa\u011flayan bir Makine \u00d6\u011frenimi (ML) algoritmas\u0131 kodlamak, prosed\u00fcrel i\u00e7erik \u00fcretimi (PCG) i\u00e7in yeni bir teknoloji yaratmak veya VR\/AR donan\u0131mlar\u0131yla entegre \u00e7al\u0131\u015fan yenilik\u00e7i bir g\u00f6r\u00fcnt\u00fc i\u015fleme teknolojisi geli\u015ftirmek.<\/span><\/li>\n<\/ul>\n<p><b>Sekt\u00f6rel \u00d6rnek (Yanl\u0131\u015f Proje Kurgusu):<\/b> <i><span style=\"font-weight: 400;\">&#8220;Uzayda ge\u00e7en, grafikleri \u00e7ok ger\u00e7ek\u00e7i olan yeni bir FPS oyunu yap\u0131yoruz.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &gt; <\/span><i><span style=\"font-weight: 400;\">(T\u00dcB\u0130TAK bunu reddeder, \u00e7\u00fcnk\u00fc burada bir teknolojik yenilik veya Ar-Ge yoktur, sadece i\u00e7erik ve sanat \u00fcretimi vard\u0131r.)<\/span><\/i><\/p>\n<p><b>Sekt\u00f6rel \u00d6rnek (Do\u011fru Proje Kurgusu):<\/b> <i><span style=\"font-weight: 400;\">&#8220;Uzayda ge\u00e7en FPS oyunumuz i\u00e7in, binlerce dinamik \u0131\u015f\u0131k kayna\u011f\u0131n\u0131 mobil cihazlarda donma olmadan render edebilecek, mevcut oyun motorlar\u0131na entegre edilebilir yeni bir &#8216;mikro-render algoritmas\u0131&#8217; geli\u015ftiriyoruz.&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> &gt; <\/span><i><span style=\"font-weight: 400;\">(T\u00dcB\u0130TAK bunu destekler, \u00e7\u00fcnk\u00fc ortada \u00e7\u00f6z\u00fclen teknolojik bir problem ve k\u00fcresel pazarda sat\u0131labilir bir inovasyon vard\u0131r.)<\/span><\/i><\/p>\n<h3><b>Oyun Sekt\u00f6r\u00fcnde Kabul G\u00f6ren &#8220;\u0130leri D\u00fczey&#8221; Ar-Ge Konular\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00dcB\u0130TAK\u2019tan onay alabilmek i\u00e7in projenizin teknolojik bir engeli (know-how eksikli\u011fini) a\u015fmas\u0131 gerekir. \u0130\u015fte oyun st\u00fcdyolar\u0131 i\u00e7in desteklenmesi muhtemel, derinli\u011fi olan Ar-Ge konu ba\u015fl\u0131klar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yapay Zeka (AI) ve Makine \u00d6\u011frenimi (ML):<\/b><span style=\"font-weight: 400;\"> Standart &#8220;yol bulma&#8221; (pathfinding) kodlar\u0131 Ar-Ge say\u0131lmaz. Ancak; oyuncunun yetenek seviyesini ger\u00e7ek zamanl\u0131 analiz ederek oyunun zorlu\u011funu, d\u00fc\u015fman stratejilerini ve b\u00f6l\u00fcm tasar\u0131m\u0131n\u0131 saniyeler i\u00e7inde de\u011fi\u015ftiren &#8220;Dinamik Zorluk Adaptasyonu Algoritmalar\u0131&#8221; geli\u015ftirmek bir Ar-Ge&#8217;dir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A\u011f (Network) ve Sunucu (Server) Mimarisi:<\/b><span style=\"font-weight: 400;\"> Binlerce oyuncunun ayn\u0131 haritada s\u0131f\u0131r gecikme (zero-latency) ile oynamas\u0131n\u0131 sa\u011flayacak &#8220;\u00d6ng\u00f6r\u00fcc\u00fc Senkronizasyon (Predictive Synchronization)&#8221; algoritmalar\u0131 veya mevcut sunucu maliyetlerini %50 d\u00fc\u015f\u00fcrecek yeni bir veri s\u0131k\u0131\u015ft\u0131rma mimarisi tasarlamak.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Grafik ve Render Teknolojileri:<\/b><span style=\"font-weight: 400;\"> D\u00fc\u015f\u00fck donan\u0131ml\u0131 mobil cihazlarda bile y\u00fcksek kaliteli (Ray-Tracing benzeri) \u0131\u015f\u0131kland\u0131rma yapabilen, batarya t\u00fcketimini optimize eden \u00f6zel &#8220;Shader&#8221; algoritmalar\u0131 veya render motorlar\u0131 geli\u015ftirmek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prosed\u00fcrel \u0130\u00e7erik \u00dcretimi (PCG):<\/b><span style=\"font-weight: 400;\"> Sadece rastgele harita \u00fcreten de\u011fil; hikaye, g\u00f6rev ve mant\u0131ksal \u00e7evre b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc yapay zeka ile kendi kendine, sonsuz kombinasyonda \u00fcretebilen oyun i\u00e7i ara\u00e7lar (tools) kodlamak.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>2. Oyun \u015eirketleri \u0130\u00e7in T\u00dcB\u0130TAK Ar-Ge Destek Programlar\u0131 Kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00dcB\u0130TAK, st\u00fcdyonuzun \u015firketle\u015fme a\u015famas\u0131na ve projenizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re farkl\u0131 fon paketleri sunar. Ekosistemde en \u00e7ok tercih edilen programlar\u0131n stratejik \u00f6zeti \u015fu \u015fekildedir:<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Program Ad\u0131<\/b><\/td>\n<td><b>Hedef Kitle (Kimin \u0130\u00e7in?)<\/b><\/td>\n<td><b>Destek Oran\u0131 ve Kapsam\u0131<\/b><\/td>\n<td><b>Oyun Sekt\u00f6r\u00fc \u0130\u00e7in Stratejik \u00d6nemi<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>T\u00dcB\u0130TAK 1812 &#8211; Yat\u0131r\u0131m Tabanl\u0131 Giri\u015fimcilik Destek Program\u0131 (B\u0130GG Yat\u0131r\u0131m)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Herhangi bir \u00f6n lisans, lisans, y\u00fcksek lisans veya doktora program\u0131na kay\u0131tl\u0131 \u00f6\u011frenci veya mezun olan, hen\u00fcz herhangi bir \u015firkette ortakl\u0131\u011f\u0131 bulunmayan ba\u011f\u0131ms\u0131z (indie) ekipler ve giri\u015fimciler.<\/span><\/td>\n<td><b>%3 \u015eirket Hissesi kar\u015f\u0131l\u0131\u011f\u0131nda 900.000 TL Yat\u0131r\u0131m<\/b><span style=\"font-weight: 400;\"> (T\u00dcB\u0130TAK B\u0130GG Fonu arac\u0131l\u0131\u011f\u0131yla kurulu\u015fa aktar\u0131l\u0131r).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fikir a\u015famas\u0131ndan ilk teknolojik prototipin \u00fcretilmesine ve projenin resmi bir \u015firkete d\u00f6n\u00fc\u015fmesine olanak tan\u0131r. Devletin do\u011frudan &#8220;yat\u0131r\u0131mc\u0131n\u0131z&#8221; olmas\u0131, st\u00fcdyonuzun ilerideki (A Serisi vb.) yat\u0131r\u0131m turlar\u0131nda de\u011ferlemesini (valuation) ve k\u00fcresel g\u00fcvenilirli\u011fini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u00dcB\u0130TAK 1507 &#8211; KOB\u0130 Ar-Ge Ba\u015flang\u0131\u00e7 Destek Program\u0131<\/b><\/td>\n<td><span style=\"font-weight: 400;\">KOB\u0130 stat\u00fcs\u00fcndeki oyun st\u00fcdyolar\u0131. \u00d6zellikle ilk defa bir Ar-Ge projesi sunacak \u015firketler i\u00e7in idealdir.<\/span><\/td>\n<td><b>%75&#8217;e varan Hibe<\/b><span style=\"font-weight: 400;\"> (Personel maa\u015flar\u0131, \u00f6zel yaz\u0131l\u0131m lisanslar\u0131 ve donan\u0131m al\u0131mlar\u0131 i\u00e7in).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">St\u00fcdyonun teknolojik inovasyon ve Ar-Ge k\u00fclt\u00fcr\u00fcne risksiz bir \u015fekilde ad\u0131m atmas\u0131n\u0131 sa\u011flar. Geli\u015ftirme s\u00fcrecindeki y\u00fcksek maliyetli yaz\u0131l\u0131mc\u0131 maa\u015flar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 kar\u015f\u0131lar.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u00dcB\u0130TAK 1501 &#8211; Sanayi Ar-Ge Projeleri Destekleme Program\u0131<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Sekt\u00f6rde yer edinmi\u015f, daha b\u00fcy\u00fck \u00e7apl\u0131 teknolojik yenilikler yaparak global pazar\u0131 hedefleyen KOB\u0130 \u00f6l\u00e7ekli oyun st\u00fcdyolar\u0131.<\/span><\/td>\n<td><b>Genellikle %75 Hibe<\/b><span style=\"font-weight: 400;\"> (1507&#8217;ye k\u0131yasla b\u00fct\u00e7e \u00fcst limiti \u00e7ok daha y\u00fcksektir ve b\u00fcy\u00fck projeleri fonlar).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">K\u00fcresel \u00e7apta rekabet avantaj\u0131 yaratacak b\u00fcy\u00fck \u00f6l\u00e7ekli oyun teknolojilerinin (kendi oyun motorunuzu yazmak veya yeni bir a\u011f mimarisi kurmak gibi) uzun vadeli finansman\u0131n\u0131 sa\u011flar.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>3. T\u00dcB\u0130TAK Destekleri Hangi Gider Kalemlerini Kapsar?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">T\u00dcB\u0130TAK destekleri, <\/span><b>personel maa\u015flar\u0131, yaz\u0131l\u0131m lisanslar\u0131, donan\u0131m al\u0131mlar\u0131, dan\u0131\u015fmanl\u0131k giderleri ve test \/ iyile\u015ftirme s\u00fcre\u00e7lerini<\/b><span style=\"font-weight: 400;\"> kapsar.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h4><b>Gider Kalemi\u00a0<\/b><\/h4>\n<\/td>\n<td>\n<h4><b>Oyun \u015eirketine Kar\u015f\u0131l\u0131\u011f\u0131<\/b><\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Personel Giderleri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Game developer, backend developer, UI\/UX artist, level designer, game economy designer, QA tester, proje y\u00f6neticisi maa\u015flar\u0131 (br\u00fct + SGK i\u015fveren pay\u0131 dahil desteklenir)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Makine \/ Te\u00e7hizat \/ Donan\u0131m<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Y\u00fcksek performansl\u0131 oyun geli\u015ftirme bilgisayarlar\u0131, ekran kartlar\u0131 (GPU), render makineleri, VR\/AR setleri, mobil test cihazlar\u0131, ses kay\u0131t ekipmanlar\u0131<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Yaz\u0131l\u0131m \/ Lisans \/ Bulut Hizmetleri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unity Pro, Unreal Engine Enterprise, Maya\/Blender, Spine, FMOD\/Wwise, GitHub Enterprise, Jira, AWS\/GCP\/Azure bulut kaynaklar\u0131, sunucu \u00f6l\u00e7eklendirme giderleri<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Malzeme ve Sarf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prototipleme s\u00fcrecinde kullan\u0131lan cihaz bile\u015fenleri, test ortam\u0131 sarf malzemeleri, cihaz adapt\u00f6rleri, network birimleri<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hizmet Al\u0131mlar\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oyun ekonomisi dan\u0131\u015fmanl\u0131\u011f\u0131, performans optimizasyonu dan\u0131\u015fmanl\u0131\u011f\u0131, lokalizasyon, ses \/ m\u00fczik kompozisyonu, QA outsourcing, UI\/UX ara\u015ft\u0131rma testleri<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Test &amp; Do\u011frulama Hizmetleri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oyun performans testi, y\u00fck testi, \u00e7oklu cihaz uyumluluk testleri, kullan\u0131c\u0131 davran\u0131\u015f analizi (A\/B testleri)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Seyahat (Proje ile Do\u011frudan \u0130lgili)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">GDC \/ Gamescom \/ White Nights gibi etkinliklere proje personelinin kat\u0131l\u0131m\u0131 (yaln\u0131zca proje \u00e7\u0131kt\u0131s\u0131yla ili\u015fkisi belgelenirse)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><b>1. KOSGEB Giri\u015fimci Destek Program\u0131: Yeni St\u00fcdyolar \u0130\u00e7in Can Suyu<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bu program, bilgisayar programlama ve bili\u015fim altyap\u0131s\u0131 gibi sekt\u00f6rlerde faaliyet g\u00f6steren ve hen\u00fcz kurulu\u015funun \u00fczerinden 3 y\u0131l (i\u015f kurma deste\u011fi i\u00e7in 1 y\u0131l) ge\u00e7memi\u015f yeni oyun st\u00fcdyolar\u0131n\u0131n hayatta kalmas\u0131 ve b\u00fcy\u00fcmesi i\u00e7in tasarlanm\u0131\u015ft\u0131r. Ba\u015fvuruyu yapacak giri\u015fimcinin, i\u015fletmede en az %50 ortakl\u0131k pay\u0131na ve m\u00fcnferit (tek ba\u015f\u0131na) temsil yetkisine sahip olmas\u0131 \u015fartt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program, oyun st\u00fcdyolar\u0131na 3 farkl\u0131 koldan destek sunar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u015f Kurma Deste\u011fi:<\/b><span style=\"font-weight: 400;\"> \u0130\u015fletme kurulu\u015funda 10.000 TL (\u015fah\u0131s) ile 20.000 TL (sermaye \u015firketi) aras\u0131nda destek sa\u011flan\u0131rken, kad\u0131n veya gen\u00e7 giri\u015fimcilere 10.000 TL ek \u00f6deme yap\u0131l\u0131r. Ayr\u0131ca, 3 y\u0131l boyunca her y\u0131l 360 prim g\u00fcn\u00fc kar\u015f\u0131l\u0131\u011f\u0131nda bir asgari \u00fccret tutar\u0131nda geri \u00f6demesiz personel deste\u011fi sunulur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0130\u015f Geli\u015ftirme Deste\u011fi:<\/b><span style=\"font-weight: 400;\"> St\u00fcdyonun personel, yaz\u0131l\u0131m ve hizmet al\u0131m\u0131 (tasar\u0131m, pazarlama, dan\u0131\u015fmanl\u0131k vb.) giderlerinin %80&#8217;i oran\u0131nda destek sa\u011flan\u0131r. Bu deste\u011fin \u00fcst limiti <\/span><b>1.500.000 TL<\/b><span style=\"font-weight: 400;\"> olup, faizsiz ve geri \u00f6demelidir (geri \u00f6demeler 36 ay sonra ba\u015flar). Giri\u015fimcinin kad\u0131n, gen\u00e7 (30 ya\u015f alt\u0131), engelli, gazi veya \u015fehit yak\u0131n\u0131 olmas\u0131 durumunda bu \u00fcst limite 150.000 TL daha eklenir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kredi Finansman Deste\u011fi:<\/b><span style=\"font-weight: 400;\"> St\u00fcdyonun nakit ak\u0131\u015f\u0131n\u0131 rahatlatmak i\u00e7in 1.000.000 TL&#8217;ye kadar i\u015fletme sermayesi kredisi kulland\u0131r\u0131l\u0131r ve kredi finansman maliyetinin (faizin) %50&#8217;si KOSGEB taraf\u0131ndan geri \u00f6demesiz olarak kar\u015f\u0131lan\u0131r (azami 36 ay vade ile).<\/span><\/li>\n<\/ul>\n<p><b>Sekt\u00f6rel \u00d6rnek:<\/b><span style=\"font-weight: 400;\"> \u00dcniversiteden yeni mezun olmu\u015f iki gen\u00e7 geli\u015ftiricinin kurdu\u011fu 1 y\u0131ll\u0131k bir mobil oyun st\u00fcdyosu bu programa ba\u015fvurur. \u0130\u015f kurma deste\u011fiyle bir personelin asgari \u00fccret y\u00fck\u00fcn\u00fc 3 y\u0131l boyunca hafifletirler. \u0130\u015f geli\u015ftirme deste\u011fi sayesinde 1.650.000 TL&#8217;lik (gen\u00e7 giri\u015fimci ek limitli) faizsiz fon kullanarak yeni yaz\u0131l\u0131mc\u0131lar i\u015fe al\u0131r, oyun motoru lisanslar\u0131 sat\u0131n al\u0131r ve oyunlar\u0131n\u0131n ilk pazarlama (UA) testlerini yaparlar.<\/span><\/p>\n<h2><b>2. KOSGEB Kapasite Geli\u015ftirme Destek Program\u0131: \u00d6l\u00e7eklenme ve B\u00fcy\u00fcme Motoru<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130lk oyunlar\u0131n\u0131 piyasaya s\u00fcrm\u00fc\u015f, belli bir gelir modelini oturtmu\u015f ve art\u0131k &#8220;h\u0131zl\u0131 b\u00fcy\u00fcyen&#8221; (scale-up) bir yap\u0131ya kavu\u015fmak isteyen st\u00fcdyolar i\u00e7in geli\u015ftirilmi\u015f \u00e7ok g\u00fc\u00e7l\u00fc bir finansman arac\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bilgisayar programlama ve bili\u015fim hizmetleri sekt\u00f6r\u00fcn\u00fc de kapsayan bu programa, KOSGEB veri taban\u0131na kay\u0131tl\u0131, &#8220;K\u00fc\u00e7\u00fck&#8221; veya &#8220;Orta&#8221; b\u00fcy\u00fckl\u00fckteki Limited veya Anonim \u015firketler ba\u015fvurabilir (Mikro i\u015fletmeler bu programa ba\u015fvuramaz).<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><span style=\"font-weight: 400;\"> \u0130\u015fletmelerin \u00f6l\u00e7ek b\u00fcy\u00fctme ve kapasite art\u0131rma yat\u0131r\u0131mlar\u0131 i\u00e7in finansal kurulu\u015flardan (bankalardan) alacaklar\u0131 kredilerin <\/span><b>faiz veya k\u00e2r pay\u0131 giderlerine geri \u00f6demesiz destek<\/b><span style=\"font-weight: 400;\"> sa\u011flan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Neleri Kapsar?<\/b><span style=\"font-weight: 400;\"> St\u00fcdyonun b\u00fcy\u00fcmesi i\u00e7in kritik olan; yaz\u0131l\u0131m giderleri, personel maliyetleri, i\u015fletme sermayesi ve hizmet al\u0131m\u0131 giderleri (pazarlama, tasar\u0131m, test, analiz ve s\u0131nai m\u00fclkiyet haklar\u0131) bu finansman deste\u011finin kapsam\u0131ndad\u0131r.<\/span><\/li>\n<\/ul>\n<p><b>Sekt\u00f6rel \u00d6rnek:<\/b><span style=\"font-weight: 400;\"> Ba\u015far\u0131l\u0131 bir &#8220;Casual&#8221; mobil oyun yay\u0131nlayan ve ekibini 10 ki\u015fiden 30 ki\u015fiye \u00e7\u0131karmak, sunucu altyap\u0131lar\u0131n\u0131 b\u00fcy\u00fctmek ve agresif pazarlama kampanyalar\u0131 d\u00fczenlemek isteyen bir oyun \u015firketi (A.\u015e.) d\u00fc\u015f\u00fcn\u00fcn. Bu devasa b\u00fcy\u00fcme hamlesi i\u00e7in ihtiya\u00e7 duyduklar\u0131 finansman\u0131 bankadan kredi olarak \u00e7ekerler. Kapasite Geli\u015ftirme Destek Program\u0131 sayesinde KOSGEB bu kredinin faiz\/k\u00e2r pay\u0131 maliyetini \u00fcstlenir. B\u00f6ylece st\u00fcdyo, faiz y\u00fck\u00fc alt\u0131nda ezilmeden yat\u0131r\u0131mlar\u0131n\u0131 do\u011frudan b\u00fcy\u00fcmeye kanalize eder.<\/span><\/p>\n<h2><b>3. KOSGEB K\u00fcresel Rekabet\u00e7ilik Destek Program\u0131: \u0130hracat ve Global Pazar Hakimiyeti<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bu program, vizyonunu \u00fclke s\u0131n\u0131rlar\u0131n\u0131n \u00f6tesine ta\u015f\u0131m\u0131\u015f, global oyun pazar\u0131nda kal\u0131c\u0131 bir marka yaratmak ve ihracat kapasitesini art\u0131rmak isteyen KOB\u0130&#8217;ler (Ltd. veya A.\u015e.) i\u00e7in stratejik bir devlet deste\u011fidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programa ba\u015fvurabilmek i\u00e7in st\u00fcdyonun y\u00fcksek veya orta-y\u00fcksek teknoloji alan\u0131nda faaliyet g\u00f6sterip son 3 y\u0131lda ihracat\u0131n\u0131 art\u0131rm\u0131\u015f olmas\u0131, ihracat ve Ar-Ge harcamalar\u0131n\u0131 3 y\u0131l \u00fcst \u00fcste art\u0131rmas\u0131 veya &#8220;Turcorn 100&#8221; program\u0131na dahil olmas\u0131 gibi teknolojik rekabet g\u00fcc\u00fcn\u00fc kan\u0131tlayan kriterlerden en az birini sa\u011flamas\u0131 gerekir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><span style=\"font-weight: 400;\"> T\u0131pk\u0131 kapasite geli\u015ftirme program\u0131nda oldu\u011fu gibi, i\u015fletmelerin yurt d\u0131\u015f\u0131na a\u00e7\u0131lmak i\u00e7in kulland\u0131klar\u0131 kredilerin faiz ve k\u00e2r pay\u0131 giderleri KOSGEB taraf\u0131ndan geri \u00f6demesiz olarak desteklenir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Neleri Kapsar?<\/b><span style=\"font-weight: 400;\"> K\u00fcresel arenada sava\u015fmak i\u00e7in gereken; yaz\u0131l\u0131m ve personel giderlerinin yan\u0131 s\u0131ra, marka y\u00f6netimi, uluslararas\u0131 tan\u0131t\u0131m ve pazarlama (UA), tasar\u0131m hizmetleri ve yurt d\u0131\u015f\u0131 s\u0131nai m\u00fclkiyet haklar\u0131 (IP) al\u0131m giderlerini destekler.<\/span><\/li>\n<\/ul>\n<p><b>Sekt\u00f6rel \u00d6rnek:<\/b><span style=\"font-weight: 400;\"> T\u00fcrkiye&#8217;de geli\u015ftirdi\u011fi bir PC oyununu (Mid-core\/Strategy) Steam \u00fczerinden t\u00fcm d\u00fcnyaya ihra\u00e7 eden ve gelirlerini art\u0131rmay\u0131 ba\u015faran bir st\u00fcdyo, oyununu 15 farkl\u0131 dile yerelle\u015ftirmek ve Kuzey Amerika ile Avrupa pazarlar\u0131nda devasa bir reklam kampanyas\u0131 ba\u015flatmak ister. Bu uluslararas\u0131 a\u00e7\u0131l\u0131m i\u00e7in \u00e7ektikleri kredinin finansman (faiz) maliyeti KOSGEB K\u00fcresel Rekabet\u00e7ilik Destek Program\u0131 ile kar\u015f\u0131lan\u0131r. St\u00fcdyo, faiz \u00f6demek yerine b\u00fct\u00e7esini tamamen global markala\u015fmaya ve kullan\u0131c\u0131 edinmeye (UA) harcar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Kriter \/ \u00d6zellik<\/b><\/td>\n<td><b>Giri\u015fimci Destek Program\u0131 (Yeni St\u00fcdyolar)<\/b><\/td>\n<td><b>Kapasite Geli\u015ftirme Destek Program\u0131 (B\u00fcy\u00fcyen St\u00fcdyolar)<\/b><\/td>\n<td><b>K\u00fcresel Rekabet\u00e7ilik Destek Program\u0131 (Global \u0130hracat\u00e7\u0131lar)<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Hedef Kitle<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Kurulal\u0131 en fazla 3 y\u0131l olmu\u015f, giri\u015fimci pay\u0131n\u0131n en az %50 oldu\u011fu yeni oyun st\u00fcdyolar\u0131.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00fcy\u00fcme ve \u00f6l\u00e7eklenme evresindeki Limited (Ltd.) veya Anonim \u015eirket (A.\u015e.) stat\u00fcs\u00fcndeki KOB\u0130&#8217;ler.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0130hracat yapan, teknolojik kapasitesi y\u00fcksek ve global pazarda b\u00fcy\u00fcmek isteyen KOB\u0130&#8217;ler.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Destek T\u00fcr\u00fc<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Nakit Hibe (Kurulu\u015f\/Personel) + Faizsiz Geri \u00d6demeli Fon (\u0130\u015f Geli\u015ftirme)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kredi Finansman Deste\u011fi (Banka kredisinin faiz\/k\u00e2r pay\u0131 maliyetinin KOSGEB taraf\u0131ndan \u00f6denmesi)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kredi Finansman Deste\u011fi (Uluslararas\u0131 a\u00e7\u0131l\u0131mlar i\u00e7in kullan\u0131lan kredinin faiz\/k\u00e2r pay\u0131 iadesi)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Destek \u00dcst Limiti<\/b><\/td>\n<td><b>1.500.000 TL<\/b><span style=\"font-weight: 400;\"> (Geri \u00f6demeli). Gen\u00e7, kad\u0131n veya engelli giri\u015fimci ise <\/span><b>+150.000 TL<\/b><span style=\"font-weight: 400;\"> ilave edilir.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00c7ekilecek kredi i\u00e7in i\u015fletme ba\u015f\u0131na \u00fcst limit <\/span><b>20.000.000 TL<\/b><span style=\"font-weight: 400;\">&#8216;dir. Alt limit ise 1.000.000 TL olarak belirlenmi\u015ftir.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00c7ekilecek kredi i\u00e7in i\u015fletme ba\u015f\u0131na \u00fcst limit <\/span><b>50.000.000 TL<\/b><span style=\"font-weight: 400;\">&#8216;dir. Alt limit ise 5.000.000 TL olarak belirlenmi\u015ftir.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Destek Oran\u0131<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0130\u015f Geli\u015ftirme a\u015famas\u0131nda <\/span><b>%80<\/b><span style=\"font-weight: 400;\">. (Giderin %20&#8217;sini st\u00fcdyo kendi kar\u015f\u0131lar).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kullan\u0131lan kredinin faiz\/k\u00e2r pay\u0131 \u00fczerinden KOSGEB taraf\u0131ndan belirlenen en fazla <\/span><b>20 Puanl\u0131k<\/b><span style=\"font-weight: 400;\"> finansman deste\u011fi.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kullan\u0131lan kredinin faiz\/k\u00e2r pay\u0131 \u00fczerinden KOSGEB taraf\u0131ndan belirlenen en fazla <\/span><b>20 Puanl\u0131k<\/b><span style=\"font-weight: 400;\"> finansman deste\u011fi.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Kurulu\u015f ve Personel Hibesi<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u015eah\u0131s firmalar\u0131na <\/span><b>10.000 TL<\/b><span style=\"font-weight: 400;\">, Sermaye \u015firketlerine <\/span><b>20.000 TL<\/b><span style=\"font-weight: 400;\"> (Geri \u00f6demesiz). Ayr\u0131ca 3 y\u0131l boyunca asgari \u00fccret tutar\u0131nda personel deste\u011fi.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bu program do\u011frudan personel maa\u015f hibesi de\u011fil, krediye uygulanan faiz deste\u011fi modelidir.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bu program do\u011frudan nakit hibe de\u011fil, y\u00fcksek limitli krediye uygulanan faiz deste\u011fi modelidir.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Desteklenen Giderler<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Oyun motoru\/yaz\u0131l\u0131m lisanslar\u0131, yeni yaz\u0131l\u0131mc\u0131 maa\u015flar\u0131, d\u0131\u015far\u0131dan al\u0131nan test ve tasar\u0131m hizmetleri, bilgisayar donan\u0131mlar\u0131.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ekibi b\u00fcy\u00fctme (istihdam), yaz\u0131l\u0131m altyap\u0131s\u0131 kurma, sunucu kapasitesi art\u0131rma, donan\u0131m ve genel i\u015fletme sermayesi.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Global pazarlama (UA) harcamalar\u0131, \u00e7oklu dil yerelle\u015ftirme, marka tescili, personel, yaz\u0131l\u0131m, donan\u0131m, yurt d\u0131\u015f\u0131 fuar ve tan\u0131t\u0131m giderleri.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Geri \u00d6deme Ko\u015fullar\u0131<\/b><\/td>\n<td><span style=\"font-weight: 400;\">\u0130\u015f Geli\u015ftirme (1.5 Milyon TL) deste\u011finde <\/span><b>36 ay sonra<\/b><span style=\"font-weight: 400;\"> \u00f6demeler ba\u015flar. 4 e\u015fit taksitte faizsiz ve komisyonsuz \u00f6denir.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Proje s\u00fcresi en fazla 24 ayd\u0131r. Kredi vadesi <\/span><b>azami 36 ayd\u0131r<\/b><span style=\"font-weight: 400;\">. (Faiz y\u00fck\u00fc KOSGEB taraf\u0131ndan kar\u015f\u0131lan\u0131rken, anapara st\u00fcdyo taraf\u0131ndan bankaya \u00f6denir).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Proje s\u00fcresi en fazla 24 ayd\u0131r. Kredi vadesi <\/span><b>azami 36 ayd\u0131r<\/b><span style=\"font-weight: 400;\">. (20 puanl\u0131k finansman maliyeti do\u011frudan finansal kurulu\u015fa \u00f6denerek KOSGEB taraf\u0131ndan kar\u015f\u0131lan\u0131r, anapara bankaya \u00f6denir).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><a href=\"https:\/\/scaleistanbul.com\/destek-kategori\/bilisim-ihracat-destekleri\/\"><b>Ticaret Bakanl\u0131\u011f\u0131 \u2013 Oyun \u0130hracat\u0131 Destekleri<\/b><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Ticaret Bakanl\u0131\u011f\u0131, oyun sekt\u00f6r\u00fcn\u00fc <\/span><b>hizmet ihracat\u0131 yapan stratejik bir alan<\/b><span style=\"font-weight: 400;\"> olarak de\u011ferlendirmekte ve global pazarlara a\u00e7\u0131lmay\u0131 desteklemek amac\u0131yla kapsaml\u0131 te\u015fvik mekanizmalar\u0131 sunmaktad\u0131r. \u201cHizmet Sekt\u00f6rleri At\u0131l\u0131m&#8221; program\u0131 ve &#8220;Eturqality&#8221; kapsam\u0131nda, oyun st\u00fcdyolar\u0131; yurtd\u0131\u015f\u0131 pazarlama, marka b\u00fcy\u00fctme, fuar kat\u0131l\u0131m\u0131, yabanc\u0131 personel istihdam\u0131 ve dijital ma\u011faza komisyonlar\u0131 gibi <\/span><b>do\u011frudan gelir-getiren kritik kalemlerde<\/b><span style=\"font-weight: 400;\"> hibe deste\u011finden yararlanabilir. Bu destekler <\/span><b>\u00f6nce harcama, sonra geri \u00f6deme<\/b><span style=\"font-weight: 400;\"> esas\u0131na dayan\u0131r ve \u00f6zellikle <\/span><b>mobil oyun ihracat\u00e7\u0131lar\u0131 ve global yay\u0131n hedefi olan st\u00fcdyolar<\/b><span style=\"font-weight: 400;\"> taraf\u0131ndan yo\u011fun \u015fekilde kullan\u0131lmaktad\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ticaret Bakanl\u0131\u011f\u0131 te\u015fvikleri, <\/span><b>oyun \u015firketlerinin global pazarda g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131n\u0131, kullan\u0131c\u0131 edinme maliyetlerini d\u00fc\u015f\u00fcrmesini ve marka de\u011ferini g\u00fc\u00e7lendirmesini<\/b><span style=\"font-weight: 400;\"> destekleyen en kritik finansal ara\u00e7t\u0131r. Mobil ve PC oyun ihracat\u00e7\u0131lar\u0131n\u0131n <\/span><b>\u00f6l\u00e7eklenme d\u00f6neminde mutlaka kullanmas\u0131 gereken<\/b><span style=\"font-weight: 400;\"> hibeler aras\u0131nda yer al\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye\u2019de mevcut te\u015fvik sistemi, <\/span><b>oyun sekt\u00f6r\u00fcn\u00fc finansal olarak b\u00fcy\u00fctmeye ve global pazarda konumland\u0131rmaya elveri\u015fli bir ekosistem sunmaktad\u0131r.<\/b><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Destek Unsuru<\/b><\/td>\n<td><b>Destek Oran\u0131<\/b><\/td>\n<td><b>Destek Limiti<\/b><\/td>\n<td><b>S\u00fcre \/ Adet S\u0131n\u0131r\u0131<\/b><\/td>\n<td><b>Kullan\u0131m\u0131 \u0130le \u0130lgili Detaylar<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Dijital \u00dcr\u00fcn Tan\u0131t\u0131m Deste\u011fi<\/b><\/td>\n<td><b>%50 <\/b><b><i>(Hedef \u00fclke ise %70)<\/i><\/b><\/td>\n<td><b>50.000.000 TL \/ Y\u0131l (\u00dcr\u00fcn ba\u015f\u0131na 15.000.000 TL)<\/b><\/td>\n<td><b>5 Y\u0131l \/ Y\u0131lda 10 dijital \u00fcr\u00fcn<\/b><\/td>\n<td><b>Oyun st\u00fcdyolar\u0131n\u0131n en \u00e7ok kulland\u0131\u011f\u0131 destek kalemidir. Sosyal medya, arama motoru ve di\u011fer platformlardaki Kullan\u0131c\u0131 Edinme (UA), reklam ve pazarlama giderlerini kapsar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Platform Komisyon Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>20.000.000 TL \/ Y\u0131l (\u00dcr\u00fcn ba\u015f\u0131na 4.000.000 TL)<\/b><\/td>\n<td><b>5 Y\u0131l \/ Y\u0131lda 10 dijital \u00fcr\u00fcn<\/b><\/td>\n<td><b>Apple App Store, Google Play, Steam gibi platformlar\u0131n oyun i\u00e7i sat\u0131\u015flardan ve indirmelerden kesti\u011fi ma\u011faza komisyon paylar\u0131n\u0131n iadesi i\u00e7in kullan\u0131l\u0131r.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Bar\u0131nd\u0131rma (Hosting) Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>5.000.000 TL \/ Y\u0131l<\/b><\/td>\n<td><b>5 Y\u0131l<\/b><\/td>\n<td><b>Oyunun yurt d\u0131\u015f\u0131ndaki kullan\u0131c\u0131lara ula\u015ft\u0131r\u0131lmas\u0131 amac\u0131yla AWS, Google Cloud, Azure gibi bulut sunucularda saklanmas\u0131 ve bar\u0131nd\u0131r\u0131lmas\u0131 giderlerini kapsar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Yaz\u0131l\u0131m Lisans Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>2.500.000 TL \/ Y\u0131l<\/b><\/td>\n<td><b>5 Y\u0131l<\/b><\/td>\n<td><b>Oyun geli\u015ftirirken kullan\u0131lan oyun motorlar\u0131 (Unity, Unreal vb.), 3D tasar\u0131m ve animasyon ara\u00e7lar\u0131 gibi yaz\u0131l\u0131m lisanslar\u0131n\u0131n sat\u0131n al\u0131nmas\u0131 veya kiralanmas\u0131 i\u00e7in kullan\u0131l\u0131r.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Rapor ve Veri Taban\u0131 \u00dcyeli\u011fi Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>2.500.000 TL \/ Y\u0131l<\/b><\/td>\n<td><b>5 Y\u0131l<\/b><\/td>\n<td><b>Yurt d\u0131\u015f\u0131 pazar stratejileri olu\u015fturmak i\u00e7in Sensor Tower, Data.ai, Adjust gibi analiz platformlar\u0131na \u00f6denen \u00fcyelik ve pazar raporu sat\u0131n alma giderlerini kapsar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0130\u015f G\u00fcc\u00fc Geli\u015ftirme Deste\u011fi (Yurt \u0130\u00e7i)<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>90.000 TL \/ Ayl\u0131k \/ Personel<\/b><\/td>\n<td><b>5 Y\u0131l \/ Ayn\u0131 anda 5 Ki\u015fi<\/b><\/td>\n<td><b>Uluslararas\u0131 tan\u0131t\u0131m ve pazarlama (UA, Growth, Business Development) faaliyetlerini y\u00fcr\u00fctmek \u00fczere T\u00fcrkiye&#8217;deki ofisinizde ilk kez istihdam edilen uzmanlar\u0131n br\u00fct maa\u015flar\u0131n\u0131 kapsar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0130\u015f G\u00fcc\u00fc Geli\u015ftirme Deste\u011fi (Yurt D\u0131\u015f\u0131)<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>250.000 TL \/ Ayl\u0131k \/ Personel<\/b><\/td>\n<td><b>5 Y\u0131l \/ Ayn\u0131 anda 5 Ki\u015fi<\/b><\/td>\n<td><b>St\u00fcdyonun yurt d\u0131\u015f\u0131nda a\u00e7t\u0131\u011f\u0131 \u015fube veya ofislerde, k\u00fcresel pazarlama faaliyetleri y\u00fcr\u00fctmek \u00fczere istihdam edilen personelin br\u00fct maa\u015flar\u0131n\u0131 kapsar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Birim (Ofis) Deste\u011fi<\/b><\/td>\n<td><b>%50 <\/b><b><i>(Hedef \u00fclke ise %70)<\/i><\/b><\/td>\n<td><b>6.000.000 TL \/ Birim \/ Y\u0131l<\/b><\/td>\n<td><b>\u00dclke ba\u015f\u0131na 5 Y\u0131l \/ En fazla 25 Birim<\/b><\/td>\n<td><b>Yurt d\u0131\u015f\u0131nda a\u00e7\u0131lan ofis veya payla\u015f\u0131ml\u0131 ofislerin kira, komisyon ve kurulum (dekorasyon, donan\u0131m vb.) giderlerini finanse eder.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Yurt D\u0131\u015f\u0131 Etkinlik Kat\u0131l\u0131m Deste\u011fi<\/b><\/td>\n<td><b>%50 <\/b><b><i>(Hedef \u00fclke ise %70)<\/i><\/b><\/td>\n<td><b>1.500.000 TL \/ Etkinlik (Prestijli etkinliklerde 3.000.000 TL)<\/b><\/td>\n<td><b>S\u0131n\u0131r Belirtilmemi\u015f<\/b><\/td>\n<td><b>Gamescom, GDC gibi uluslararas\u0131 sekt\u00f6rel fuar, konferans ve kongrelere stantl\u0131 kat\u0131l\u0131m, nakliye ve \u015firket temsilcilerinin (en fazla 2 ki\u015fi) ula\u015f\u0131m giderleri i\u00e7in kullan\u0131l\u0131r.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Yurt \u0130\u00e7i Etkinlik Kat\u0131l\u0131m Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>600.000 TL \/ Etkinlik (Prestijli etkinliklerde 1.200.000 TL)<\/b><\/td>\n<td><b>S\u0131n\u0131r Belirtilmemi\u015f<\/b><\/td>\n<td><b>Bakanl\u0131k\u00e7a onaylanm\u0131\u015f uluslararas\u0131 nitelikteki yurt i\u00e7i fuar ve etkinliklere kat\u0131l\u0131m, yer kiras\u0131 ve stant kurulum giderlerini kapsar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Tescil ve Koruma Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>2.500.000 TL \/ Y\u0131l<\/b><\/td>\n<td><b>S\u0131n\u0131r Belirtilmemi\u015f<\/b><\/td>\n<td><b>T\u00fcrkiye&#8217;de tescilli marka, patent veya IP haklar\u0131n\u0131z\u0131n (oyun isminiz vb.) yurt d\u0131\u015f\u0131nda tescil ettirilmesi ve korunmas\u0131na y\u00f6nelik resmi har\u00e7lar ile hukuki dan\u0131\u015fmanl\u0131k giderlerini kar\u015f\u0131lar.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Belgelendirme Deste\u011fi<\/b><\/td>\n<td><b>%50<\/b><\/td>\n<td><b>4.000.000 TL \/ Y\u0131l (Yenileme i\u00e7in 2.000.000 TL)<\/b><\/td>\n<td><b>S\u0131n\u0131r Belirtilmemi\u015f<\/b><\/td>\n<td><b>Yurt d\u0131\u015f\u0131 pazarlara giri\u015f i\u00e7in zorunlu olan veya rekabet avantaj\u0131 sa\u011flayan belge, sertifika, m\u00fcracaat, tetkik ve test giderlerini destekler.<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Acente Komisyon Deste\u011fi<\/b><\/td>\n<td><b>%50 <\/b><b><i>(Hedef \u00fclke ise %70)<\/i><\/b><\/td>\n<td><b>6.000.000 TL \/ Y\u0131l<\/b><\/td>\n<td><b>5 Y\u0131l<\/b><\/td>\n<td><b>Yurt d\u0131\u015f\u0131 sat\u0131\u015f ve da\u011f\u0131t\u0131m faaliyetleri i\u00e7in arac\u0131 acentelere \u00f6denen komisyon giderlerinin (sat\u0131\u015f bedelinin %20&#8217;sini a\u015fmamak kayd\u0131yla) desteklenmesi i\u00e7in kullan\u0131l\u0131r.<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><b>6. Genel De\u011ferlendirme<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00fcrkiye oyun sekt\u00f6r\u00fc; gen\u00e7 ve dinamik i\u015fg\u00fcc\u00fc, mobil oyun geli\u015ftirme konusundaki uzmanla\u015fm\u0131\u015f \u00fcretim kabiliyeti ve uluslararas\u0131 pazarlarda artan g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sayesinde yarat\u0131c\u0131 end\u00fcstriler i\u00e7inde stratejik bir konuma sahiptir. 2020 sonras\u0131 d\u00f6nemde k\u00fcresel oyun ekonomisindeki dalgalanmalara ra\u011fmen, T\u00fcrkiye\u2019deki st\u00fcdyolar h\u0131zl\u0131 prototipleme, veri odakl\u0131 tasar\u0131m ve \u00f6l\u00e7eklenebilir b\u00fcy\u00fcme modelleri ile rekabet avantaj\u0131n\u0131 korumaktad\u0131r. Bununla birlikte, sekt\u00f6r yaln\u0131zca oyun geli\u015ftiren bir yap\u0131dan \u00e7\u0131km\u0131\u015f; kullan\u0131c\u0131 edinme (UA), LiveOps y\u00f6netimi, oyun ekonomisi tasar\u0131m\u0131 ve pazarlama analizleri gibi y\u00fcksek katma de\u011ferli uzmanl\u0131k alanlar\u0131yla olgunla\u015fan bir dijital ihracat ekosistemi haline gelmektedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme i\u00e7in \u00f6n\u00fcm\u00fczdeki d\u00f6nemde a\u015fa\u011f\u0131daki stratejik alanlar kritik \u00f6nem ta\u015f\u0131maktad\u0131r:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama ve Veri Analiti\u011fi Kapasitesinin G\u00fc\u00e7lendirilmesi<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Ba\u015far\u0131l\u0131 k\u00fcresel oyunlar\u0131n ortak noktas\u0131, geli\u015ftirme sonras\u0131 d\u00f6nemde do\u011fru kullan\u0131c\u0131 segmentasyonu, reklam optimizasyonu, davran\u0131\u015f analizi ve LiveOps stratejilerinin etkin bi\u00e7imde uygulanmas\u0131d\u0131r. T\u00fcrk st\u00fcdyolar\u0131n rekabet g\u00fcc\u00fcn\u00fc korumas\u0131 i\u00e7in UA ve data analytics ekiplerinin g\u00fc\u00e7lendirilmesi gerekmektedir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ar-Ge ve \u0130hracat Desteklerinin Etkin Kullan\u0131m\u0131<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Teknopark te\u015fvikleri, T\u00dcB\u0130TAK Ar-Ge programlar\u0131 ve Ticaret Bakanl\u0131\u011f\u0131 ihracat destekleri, oyun \u015firketlerinin teknik kabiliyet geli\u015ftirme ve global pazara a\u00e7\u0131lma s\u00fcre\u00e7lerinde kritik bir rol oynamaktad\u0131r. Bu mekanizmalar\u0131n do\u011fru projelendirme ile kullan\u0131lmas\u0131, sekt\u00f6r\u00fcn daha y\u00fcksek teknolojik yetkinlik (AI, multiplayer backend, procedural content, vb.) geli\u015ftirmesini destekleyecektir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Global Yay\u0131nc\u0131, Yat\u0131r\u0131mc\u0131 ve Ekosistem Ortakl\u0131klar\u0131n\u0131n Geni\u015fletilmesi<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Uluslararas\u0131 pazarda \u00f6l\u00e7eklenen oyun \u015firketlerinin ortak \u00f6zelli\u011fi, global partner a\u011flar\u0131na erken a\u015famada dahil olmalar\u0131d\u0131r. Yay\u0131nc\u0131 anla\u015fmalar\u0131, ortak geli\u015ftirme (co-development) modelleri ve yurt d\u0131\u015f\u0131 ofis yap\u0131lanmalar\u0131, T\u00fcrk oyun st\u00fcdyolar\u0131n\u0131n kal\u0131c\u0131 ve s\u00fcrd\u00fcr\u00fclebilir gelir modelleri olu\u015fturmas\u0131na katk\u0131 sa\u011flayacakt\u0131r.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Genel olarak bak\u0131ld\u0131\u011f\u0131nda, T\u00fcrkiye oyun sekt\u00f6r\u00fc b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeye haz\u0131r, y\u00fcksek ihracat potansiyeline sahip, k\u00fcresel rekabet g\u00fcc\u00fc bulunan bir yarat\u0131c\u0131 ekonomi alan\u0131d\u0131r. Uygun strateji ve do\u011fru \u00f6l\u00e7eklendirme ile T\u00fcrkiye, \u00f6n\u00fcm\u00fczdeki y\u0131llarda mobil oyun ihracat\u0131nda d\u00fcnya \u00e7ap\u0131nda kal\u0131c\u0131 merkezlerden biri olma potansiyelini ta\u015f\u0131maktad\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; T\u00fcrkiye\u2019de Oyun Sekt\u00f6r\u00fcn\u00fcn Ge\u00e7mi\u015fi ve Geli\u015fimi: T\u00fcketimden K\u00fcresel \u00dcretim ve Yat\u0131r\u0131m \u00dcss\u00fcne T\u00fcrkiye oyun sekt\u00f6r\u00fc, 2000&#8217;li y\u0131llar\u0131n ba\u015flar\u0131nda internet kafelerin yayg\u0131nla\u015fmas\u0131yla temelleri at\u0131lan bir t\u00fcketim pazar\u0131ndan, bug\u00fcn milyarlarca dolarl\u0131k ihracat hacmine sahip k\u00fcresel bir \u00fcretim ve yat\u0131r\u0131m \u00fcss\u00fcne d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Bu geli\u015fim, sadece teknolojik bir evrimi de\u011fil; ayn\u0131 zamanda pazar dinamiklerinin, yat\u0131r\u0131mc\u0131 stratejilerinin ve t\u00fcketici [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-22","scale_sektor","type-scale_sektor","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/scale_sektor\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/scale_sektor"}],"about":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/types\/scale_sektor"}],"wp:attachment":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}