{"id":24,"date":"2025-11-25T15:38:09","date_gmt":"2025-11-25T15:38:09","guid":{"rendered":"https:\/\/scaleistanbul.com\/?post_type=scale_sektor&p=24"},"modified":"2026-04-12T07:06:33","modified_gmt":"2026-04-12T07:06:33","slug":"yazilim","status":"publish","type":"scale_sektor","link":"https:\/\/scaleistanbul.com\/en\/sektor\/yazilim\/","title":{"rendered":"Yaz\u0131l\u0131m Sekt\u00f6r\u00fc"},"content":{"rendered":"

T\u00fcrkiye Yaz\u0131l\u0131m Sekt\u00f6r\u00fcne Genel Bak\u0131\u015f<\/span><\/h1>\n

T\u00fcrkiye\u2019de yaz\u0131l\u0131m sekt\u00f6r\u00fc, \u00fclkenin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcnde ve y\u00fcksek katma de\u011ferli ihracat stratejisinde temel itici g\u00fc\u00e7 konumundad\u0131r. T\u00fcrkiye Bilgi ve \u0130leti\u015fim Teknolojileri (B\u0130T) pazar\u0131n\u0131n geneline bak\u0131ld\u0131\u011f\u0131nda sekt\u00f6r, s\u00fcrekli ve g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme ivmesi sergilemektedir.<\/span><\/p>\n

2024 y\u0131l\u0131 itibar\u0131yla T\u00fcrkiye B\u0130T pazar\u0131n\u0131n toplam b\u00fcy\u00fckl\u00fc\u011f\u00fc 1 trilyon 203,5 milyar TL’ye (yakla\u015f\u0131k 36,7 milyar USD) ula\u015fm\u0131\u015ft\u0131r. Bu b\u00fcy\u00fck pazar\u0131n i\u00e7inde “Bilgi Teknolojileri” (BT) kategorisi 683,7 milyar TL b\u00fcy\u00fckl\u00fck ile “\u0130leti\u015fim Teknolojilerini” (519,8 milyar TL) geride b\u0131rakarak lider konuma yerle\u015fmi\u015ftir.<\/span><\/p>\n

Bilgi Teknolojileri pazar\u0131 kendi i\u00e7inde incelendi\u011finde ise <\/span>Yaz\u0131l\u0131m<\/b> alan\u0131 sekt\u00f6r\u00fcn en b\u00fcy\u00fck par\u00e7as\u0131n\u0131 olu\u015fturmaktad\u0131r. 2024 y\u0131l\u0131nda yaz\u0131l\u0131m sekt\u00f6r\u00fc 339,4 milyar TL hacme ula\u015fm\u0131\u015ft\u0131r. Di\u011fer donan\u0131m ve hizmet kategorilerine k\u0131yasla yaz\u0131l\u0131m\u0131n bu bask\u0131n pay\u0131, T\u00fcrkiye’yi donan\u0131m a\u011f\u0131rl\u0131kl\u0131 \u00fclkelerden ayr\u0131\u015ft\u0131rarak teknoloji ihra\u00e7 eden bir pazar profiline yakla\u015ft\u0131rmaktad\u0131r.<\/span><\/p>\n

\u0130stihdam ve Teknopark Ekosistemi:<\/b> Sekt\u00f6r, nitelikli i\u015f g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan da b\u00fcy\u00fck bir kapasiteye sahiptir. B\u0130T pazar\u0131nda toplam 246 bin ki\u015fi istihdam edilmekte olup, bunun 194 bini do\u011frudan Bilgi Teknolojileri (yaz\u0131l\u0131m, donan\u0131m, hizmet) alan\u0131nda \u00e7al\u0131\u015fmaktad\u0131r. Sekt\u00f6rdeki kad\u0131n \u00e7al\u0131\u015fan oran\u0131 %26 seviyesindedir.<\/span><\/p>\n

Bu ba\u015far\u0131n\u0131n arkas\u0131ndaki en b\u00fcy\u00fck yap\u0131sal g\u00fc\u00e7 ise Teknoloji Geli\u015ftirme B\u00f6lgeleri (Teknoparklar) ekosistemidir. 2024 y\u0131l\u0131nda T\u00fcrkiye genelindeki Teknopark say\u0131s\u0131 105’e, buralarda faaliyet g\u00f6steren \u015firket say\u0131s\u0131 11.550’ye ve toplam \u00e7al\u0131\u015fan say\u0131s\u0131 118.500’e \u00e7\u0131km\u0131\u015ft\u0131r. Teknoparklar\u0131n \u00fcretti\u011fi toplam ciro 371,5 milyar TL’ye ula\u015f\u0131rken, toplam ihracat rakam\u0131 bir \u00f6nceki y\u0131la g\u00f6re %107,5 gibi rekor bir art\u0131\u015fla 98,6 milyar TL olarak ger\u00e7ekle\u015fmi\u015ftir.<\/span><\/p>\n

Yaz\u0131l\u0131m \u0130hracat\u0131 ve D\u0131\u015f Ticaret Performans\u0131:<\/b> Yaz\u0131l\u0131m\u0131n g\u00fcc\u00fc ihracat rakamlar\u0131nda \u00e7ok daha net g\u00f6r\u00fclmektedir. Sekt\u00f6r\u00fcn toplam 108 milyar TL olan 2024 y\u0131l\u0131 ihracat\u0131n\u0131n <\/span>103,8 milyar TL’lik (yakla\u015f\u0131k %96) \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131 do\u011frudan Bilgi Teknolojileri Yaz\u0131l\u0131m ihracat\u0131ndan<\/b> gelmektedir.<\/span><\/p>\n

T\u00fcrkiye’de Yaz\u0131l\u0131m \u00dcretimi ve \u00d6rnekler<\/span><\/h2>\n

T\u00fcrkiye\u2019de yaz\u0131l\u0131m \u00fcretimi; kendi teknolojisini \u00fcreten, a\u00e7\u0131k kaynak mimarilere katk\u0131da bulunan ve d\u00fcnyaya oyun\/fintek ihra\u00e7 eden bir yap\u0131ya b\u00fcr\u00fcnm\u00fc\u015ft\u00fcr. \u00d6zellikle son y\u0131llarda savunma sanayiinden finansal teknolojilere (FinTech) kadar pek \u00e7ok alanda d\u00fcnya \u00e7ap\u0131nda ba\u015far\u0131 hikayeleri yaz\u0131lmaktad\u0131r.<\/span><\/p>\n

\u00dcretim alanlar\u0131 ve bu alanlarda faaliyet g\u00f6steren \u00f6nc\u00fc firmalar \u015fu \u015fekilde \u00f6rneklendirilebilir:<\/span><\/p>\n

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  • Savunma Sanayii Yaz\u0131l\u0131mlar\u0131:<\/b> Y\u00fcksek g\u00fcvenlik gerektiren, g\u00f6m\u00fcl\u00fc sistemler, sim\u00fclasyon ve komuta kontrol yaz\u0131l\u0131mlar\u0131 geli\u015ftiren firmalar sekt\u00f6r\u00fcn lokomotiflerindendir. <\/span>Aselsan, Havelsan ve STM<\/b> bu alanda T\u00fcrkiye’nin stratejik yaz\u0131l\u0131m g\u00fcc\u00fcn\u00fc olu\u015fturan ba\u015fl\u0131ca akt\u00f6rlerdir.<\/span><\/li>\n
  • Finansal Teknolojiler (FinTech) ve Blockchain:<\/b> Dijital c\u00fczdanlar, a\u00e7\u0131k bankac\u0131l\u0131k uygulamalar\u0131, \u00f6deme ge\u00e7itleri (payment gateways) ve blokzincir teknolojileri konusunda T\u00fcrkiye, b\u00f6lgesel bir “hub” olma yolundad\u0131r. \u00d6zellikle <\/span>Papara, Param, \u0130yzico, Innova ve Colendi<\/b> gibi firmalar; Forbes ve Deloitte gibi kurulu\u015flar\u0131n “en h\u0131zl\u0131 b\u00fcy\u00fcyen teknoloji giri\u015fimleri” (Fast 50 ve Giri\u015fim 50) listelerinde zirveyi \u00e7ekmektedir. Ayr\u0131ca bankac\u0131l\u0131k ve \u00f6deme sistemi altyap\u0131lar\u0131 geli\u015ftiren <\/span>Aktif Tech<\/b> ile bulut tabanl\u0131 finans platformu sunan <\/span>Fimple<\/b> gibi yeni nesil B2B oyuncular\u0131 muazzam b\u00fcy\u00fcme h\u0131zlar\u0131na ula\u015fm\u0131\u015ft\u0131r.<\/span><\/li>\n
  • Kurumsal Yaz\u0131l\u0131mlar (ERP, CRM) ve B2B SaaS:<\/b> \u015eirketlerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sa\u011flayan muhasebe, stok y\u00f6netimi, insan kaynaklar\u0131 ve e-ticaret altyap\u0131 yaz\u0131l\u0131mlar\u0131. T\u00fcrkiye’nin bu alandaki tart\u0131\u015fmas\u0131z en k\u00f6kl\u00fc ve b\u00fcy\u00fck yerli \u00fcreticilerinden biri <\/span>Logo Yaz\u0131l\u0131m<\/b>‘d\u0131r. E-ticaret altyap\u0131lar\u0131 taraf\u0131nda ise <\/span>Ticimax, IdeaSoft ve T-Soft<\/b> gibi \u015firketler binlerce KOB\u0130’nin internetten sat\u0131\u015f yapmas\u0131n\u0131 sa\u011flayan “Hizmet Olarak Yaz\u0131l\u0131m” (SaaS) \u00e7\u00f6z\u00fcmleri \u00fcretmektedir.<\/span><\/li>\n
  • Pazarlama Teknolojileri ve Yapay Zeka:<\/b> D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na teknoloji ihra\u00e7 eden ve T\u00fcrkiye’nin ilk yaz\u0131l\u0131m “Unicorn”lar\u0131ndan olan <\/span>Insider<\/b>, yapay zeka destekli \u00e7ok kanall\u0131 pazarlama algoritmalar\u0131yla global \u00f6l\u00e7ekte lider yaz\u0131l\u0131m firmalar\u0131ndan biri haline gelmi\u015ftir.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    T\u00fcrkiye Yaz\u0131l\u0131m Sekt\u00f6r\u00fc ve Startup Yat\u0131r\u0131mlar\u0131\u00a0<\/span><\/h1>\n

    K\u00fcresel giri\u015fim sermayesi (VC) pazar\u0131nda i\u015flemlerin daha az say\u0131da ancak daha y\u00fcksek mebla\u011flarla ger\u00e7ekle\u015fti\u011fi 2025 y\u0131l\u0131nda, T\u00fcrkiye’deki i\u015flemler hacim ve adet dengesi a\u00e7\u0131s\u0131ndan farkl\u0131 bir profil \u00e7izmi\u015ftir. 2025 KPMG “Turkish Startup Investments Review” raporu ile geni\u015fletilmi\u015f internet ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re pazar\u0131n kapsaml\u0131 analizi a\u015fa\u011f\u0131dad\u0131r.<\/span><\/p>\n

    2025 Y\u0131l\u0131 Yat\u0131r\u0131m Ekosistemine Genel Bak\u0131\u015f<\/b><\/h3>\n
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    • Toplam \u0130\u015flem Hacmi ve Adedi:<\/b> T\u00fcrkiye startup ekosistemi, 2025 y\u0131l\u0131nda toplam 1,4 milyar dolar de\u011ferinde 360 yat\u0131r\u0131m i\u015flemine (deal) imza atm\u0131\u015ft\u0131r.<\/span><\/li>\n
    • \u0130\u015flem Say\u0131s\u0131nda Art\u0131\u015f:<\/b> 2024 y\u0131l\u0131nda 331 olan i\u015flem say\u0131s\u0131 2025’te 360’a y\u00fckselmi\u015f, ancak \u00f6nceki y\u0131llardaki mega yat\u0131r\u0131mlar\u0131n yoklu\u011fu nedeniyle toplam hacim 2,6 milyar dolardan 1,4 milyar dolara gerilemi\u015ftir.<\/span><\/li>\n
    • A\u015famalara G\u00f6re Da\u011f\u0131l\u0131m:<\/b> \u0130\u015flem adedi bak\u0131m\u0131ndan tohum (seed) a\u015famas\u0131 b\u00fcy\u00fck bir farkla \u00f6ne \u00e7\u0131km\u0131\u015ft\u0131r. Toplam 360 i\u015flemin 269’u (yakla\u015f\u0131k %75’i) tohum a\u015famas\u0131nda ger\u00e7ekle\u015fmi\u015ftir. Hacim baz\u0131nda ise 882 milyon dolar ile sat\u0131n almalar (acquisition) pazar\u0131 domine etmi\u015ftir. Erken a\u015fama (early-stage) yat\u0131r\u0131mlar\u0131 ise g\u00fc\u00e7l\u00fc bir y\u00fckseli\u015fle 380 milyon dolar seviyesinde ger\u00e7ekle\u015fmi\u015ftir.<\/span><\/li>\n
    • Yerli ve Yabanc\u0131 Yat\u0131r\u0131mc\u0131 Da\u011f\u0131l\u0131m\u0131:<\/b> Yerli yat\u0131r\u0131mc\u0131lar 318 i\u015fleme kat\u0131larak 227 milyon dolar ile adet baz\u0131nda pazar\u0131n hakimi olmu\u015ftur. Yabanc\u0131 yat\u0131r\u0131mc\u0131lar ise sadece 42 i\u015flemde yer almas\u0131na ra\u011fmen, 1,145 milyar dolar ile hacim baz\u0131nda pazar\u0131n as\u0131l a\u011f\u0131rl\u0131\u011f\u0131n\u0131 olu\u015fturmu\u015ftur.<\/span><\/li>\n<\/ul>\n

      Sekt\u00f6rel Da\u011f\u0131l\u0131m: Hangi Alanlar \u00d6ne \u00c7\u0131k\u0131yor?<\/b><\/h3>\n

      Yaz\u0131l\u0131m ve teknoloji d\u00fcnyas\u0131nda i\u015flemlerin yo\u011funla\u015ft\u0131\u011f\u0131 alanlar, gelece\u011fin trendlerini netle\u015ftirmektedir:<\/span><\/p>\n

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      • \u0130\u015flem Adedine G\u00f6re Liderler:<\/b>\n
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        • Yapay Zeka (AI):<\/b> K\u00fcresel trendlere paralel olarak T\u00fcrkiye’de de yapay zeka 48 i\u015flem ile en \u00e7ok yat\u0131r\u0131m \u00e7eken dikey olmu\u015ftur.<\/span><\/li>\n
        • SaaS (Hizmet Olarak Yaz\u0131l\u0131m):<\/b> Kurumsal \u00e7\u00f6z\u00fcmlerin altyap\u0131s\u0131n\u0131 olu\u015fturan SaaS alan\u0131 40 i\u015flemle ikinci s\u0131rada yer alm\u0131\u015ft\u0131r.<\/span><\/li>\n
        • Sa\u011fl\u0131k Teknolojileri (Healthtech) ve Finansal Teknolojiler (Fintech):<\/b> S\u0131ras\u0131yla 38 ve 35 i\u015fleme ev sahipli\u011fi yaparak ekosistemin omurgalar\u0131ndan biri olduklar\u0131n\u0131 kan\u0131tlam\u0131\u015flard\u0131r.<\/span><\/li>\n
        • Oyun (Gaming):<\/b> T\u00fcrkiye’nin d\u00fcnyaca tan\u0131nan g\u00fcc\u00fc oyun sekt\u00f6r\u00fc 28 i\u015flemle listede dikkat \u00e7ekmeye devam etmi\u015ftir.<\/span><\/li>\n<\/ul>\n<\/li>\n
        • \u0130\u015flem Hacmine G\u00f6re Lider:<\/b> Hacimsel bazda ise “Teslimat ve Lojistik” (Delivery & Logistics) sekt\u00f6r\u00fc yakla\u015f\u0131k 700 milyon dolar ile t\u00fcm dikeyleri geride b\u0131rakm\u0131\u015ft\u0131r. Bu durum tamamen sekt\u00f6rdeki tek bir dev sat\u0131n alma i\u015flemi kaynakl\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n

          T\u00fcrkiye’de 2025’in En B\u00fcy\u00fck 10 Startup Yat\u0131r\u0131m\u0131<\/b><\/h3>\n

          Sekt\u00f6rde y\u0131l\u0131 \u015fekillendiren en y\u00fcksek hacimli 10 giri\u015fim yat\u0131r\u0131m\u0131 \u015fu \u015fekildedir:<\/span><\/p>\n

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          1. Trendyol Go (700 Milyon Dolar):<\/b> ABD merkezli Uber’in, Trendyol Go’nun %85 hissesini alarak ger\u00e7ekle\u015ftirdi\u011fi bu sat\u0131n alma, T\u00fcrkiye’deki teslimat ve lojistik pazar\u0131 i\u00e7in y\u0131l\u0131n en b\u00fcy\u00fck i\u015flemidir.<\/span><\/li>\n
          2. Midas (80 Milyon Dolar):<\/b> Finansal teknolojiler alan\u0131nda (Fintech) erken a\u015fama yat\u0131r\u0131m\u0131 olan bu tur, QED Investors liderli\u011finde IFC ve di\u011fer global fonlar\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fmi\u015ftir.<\/span><\/li>\n
          3. Sipay (78 Milyon Dolar):<\/b> Elephant ve QuantumLight taraf\u0131ndan desteklenen di\u011fer b\u00fcy\u00fck Fintech giri\u015fimi Sipay, 78 milyon dolarl\u0131k erken a\u015fama yat\u0131r\u0131m\u0131 alm\u0131\u015ft\u0131r.<\/span><\/li>\n
          4. Good Job Games (60 Milyon Dolar):<\/b> Oyun st\u00fcdyosu, Menlo Ventures ve Anthos Capital liderli\u011finde y\u00fcksek hacimli bir Seri A (erken a\u015fama) turunu tamamlam\u0131\u015ft\u0131r.<\/span><\/li>\n
          5. DOF Robotics (49.3 Milyon Dolar):<\/b> E\u011flence ve hareket sim\u00fclasyon teknolojileri geli\u015ftiren robotik firmas\u0131, hisselerinin %29’unu halka arz (IPO) ederek yat\u0131r\u0131mc\u0131lara a\u00e7\u0131lm\u0131\u015ft\u0131r.<\/span><\/li>\n
          6. Easycep (45 Milyon Dolar):<\/b> Yenilenmi\u015f elektronik pazaryeri giri\u015fimi, Oleka Capital \u00f6nc\u00fcl\u00fc\u011f\u00fcnde y\u0131l sonunda b\u00fcy\u00fck bir sat\u0131n al\u0131m i\u015flemi g\u00f6rm\u00fc\u015ft\u00fcr.<\/span><\/li>\n
          7. Cypher Games (30 Milyon Dolar):<\/b> Oyun sekt\u00f6r\u00fcn\u00fcn temsilcisi; Raine Group, Play Ventures ve bir grup melek yat\u0131r\u0131mc\u0131dan erken a\u015fama finansman\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/span><\/li>\n
          8. Carvak (30 Milyon Dolar):<\/b> \u0130kinci el ara\u00e7 pazaryeri, Borusan Next taraf\u0131ndan tamamen sat\u0131n al\u0131nm\u0131\u015ft\u0131r.<\/span><\/li>\n
          9. Bigger Games (25 Milyon Dolar):<\/b> Goodwater Capital ve Index Ventures gibi prestijli fonlardan oyun dikeyinde erken a\u015fama yat\u0131r\u0131m\u0131 elde etmi\u015ftir.<\/span><\/li>\n
          10. Good Job Games (23 Milyon Dolar):<\/b> \u015eirket 60 Milyon dolarl\u0131k tura ek olarak y\u0131l i\u00e7inde 23 milyon dolarl\u0131k tohum yat\u0131r\u0131m i\u015flemi de kaydederek dikkatleri \u00fczerine \u00e7ekmi\u015ftir.<\/span><\/li>\n<\/ol>\n

            T\u00fcrk Kurucular\u0131n Yurtd\u0131\u015f\u0131ndaki (Diaspora) \u00d6ne \u00c7\u0131kan Startuplar\u0131<\/b><\/h3>\n

            T\u00fcrkiye do\u011fumlu veya T\u00fcrk m\u00fchendisler taraf\u0131ndan yurtd\u0131\u015f\u0131nda kurulan (outbound & diaspora) giri\u015fimler 2025’te b\u00fcy\u00fck yank\u0131 uyand\u0131rm\u0131\u015f; \u00f6zellikle Yapay Zeka ve SaaS dikeyinde global \u00f6l\u00e7ekte \u00f6nemli i\u015flemler ger\u00e7ekle\u015ftirmi\u015flerdir.<\/span><\/p>\n

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            • QuEra Computing (230 Milyon Dolar):<\/b> Kuantum teknolojileri alan\u0131nda (ABD) faaliyet g\u00f6steren bu giri\u015fim, Google Quantum AI, SoftBank Vision Fund ve Sabanc\u0131 Ventures kat\u0131l\u0131m\u0131yla b\u00fcy\u00fck bir finansman sa\u011flam\u0131\u015ft\u0131r.<\/span><\/li>\n
            • Airalo (220 Milyon Dolar):<\/b> Singapur merkezli e-SIM telekom\u00fcnikasyon platformu Airalo, ge\u00e7 a\u015fama (late stage) turunda CVC ve Peak XV deste\u011fiyle globalle\u015fmesini h\u0131zland\u0131rm\u0131\u015ft\u0131r.<\/span><\/li>\n
            • fal (125 Milyon ve 49 Milyon Dolar):<\/b> ABD merkezli yapay zeka giri\u015fimi “fal”, y\u0131l i\u00e7inde iki ayr\u0131 yat\u0131r\u0131m turunda Andreessen Horowitz, Meritech Capital ve Google AI Futures gibi devlerden toplamda 174 milyon dolar kaynak yaratm\u0131\u015ft\u0131r.<\/span><\/li>\n
            • Mubi (100 Milyon Dolar):<\/b> Birle\u015fik Krall\u0131k merkezli ba\u011f\u0131ms\u0131z sinema yay\u0131n platformu Sequoia Capital’den dev bir ge\u00e7 a\u015fama yat\u0131r\u0131m\u0131 alm\u0131\u015ft\u0131r.<\/span><\/li>\n
            • Aalo Atomics (100 Milyon Dolar):<\/b> Enerji teknolojilerinde ABD’de kurulan giri\u015fim, Valor Equity Partners liderli\u011finde erken a\u015fama turunu kapatm\u0131\u015ft\u0131r.<\/span><\/li>\n
            • HockeyStack (20 Milyon Dolar):<\/b> B2B pazarlama teknolojileri platformu (ABD), Bessemer Venture Partners ve Y Combinator destekleriyle erken a\u015fama finansman\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/span><\/li>\n<\/ul>\n

               <\/p>\n

              K\u00fcresel pazara <\/span>yaz\u0131l\u0131m ihra\u00e7 etmek<\/b>, yaln\u0131zca kusursuz bir kod yazmak veya yenilik\u00e7i bir teknoloji geli\u015ftirmekle tamamlanmaz. G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i bili\u015fim sekt\u00f6r\u00fcnde, harika bir \u00fcr\u00fcn e\u011fer do\u011fru pazarlama stratejisiyle desteklenmiyorsa, dijital g\u00fcr\u00fclt\u00fcn\u00fcn i\u00e7inde kaybolmaya mahkumdur.<\/span><\/p>\n

              Yaz\u0131l\u0131m ihracat\u0131<\/b> yapan firmalar; hedef pazarlar\u0131n\u0131n k\u00fclt\u00fcrel dinamiklerine, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na ve \u00fcr\u00fcnlerinin (B2B veya B2C) yap\u0131s\u0131na g\u00f6re spesifik pazarlama y\u00f6ntemleri kurgulamak zorundad\u0131r. \u0130\u015fte bili\u015fim sekt\u00f6r\u00fcnde global ba\u015far\u0131y\u0131 getiren en etkili pazarlama y\u00f6ntemleri ve uygulamal\u0131 \u00f6rnekleri:<\/span><\/p>\n

              Kullan\u0131c\u0131 Edinme (User Acquisition – UA) ve ASO (App Store Optimization)<\/b><\/h3>\n

              \u00d6zellikle mobil oyun (Gaming) ve B2C mobil uygulama geli\u015ftiren \u015firketler i\u00e7in pazar\u0131n can damar\u0131d\u0131r. Arama motoru optimizasyonunun (SEO) mobil ma\u011fazalardaki kar\u015f\u0131l\u0131\u011f\u0131 olan ASO, uygulaman\u0131n organik olarak bulunabilirli\u011fini art\u0131r\u0131r. UA ise do\u011frudan reklam b\u00fct\u00e7esiyle kullan\u0131c\u0131 sat\u0131n alma s\u00fcrecidir.<\/span><\/p>\n

                \n
              • Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b> Google Ads, Apple Search Ads, Meta, TikTok ve Unity Ads gibi a\u011flar \u00fczerinden hedef kitleye reklam g\u00f6sterilir. Elde edilen kullan\u0131c\u0131lar\u0131n “Ya\u015fam Boyu De\u011feri” (LTV), “Kullan\u0131c\u0131 Edinme Maliyeti”nden (CAC) y\u00fcksek olana kadar kampanyalar optimize edilir.<\/span><\/li>\n
              • \u00d6rnek:<\/b> T\u00fcrkiye merkezli bir <\/span>Hyper-casual<\/span><\/i> oyun st\u00fcdyosu, ABD pazar\u0131 i\u00e7in oyununu App Store’da yay\u0131nlar. Oyunun ikonu ve ekran g\u00f6r\u00fcnt\u00fcleri i\u00e7in A\/B testleri yaparak d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 (ASO) art\u0131r\u0131r. E\u015f zamanl\u0131 olarak TikTok \u00fczerinden g\u00fcnl\u00fck 10.000 dolarl\u0131k bir reklam (UA) kampanyas\u0131 \u00e7\u0131karak oyunu ABD ma\u011fazalar\u0131nda ilk 10’a sokar ve organik indirmelerin de \u00f6n\u00fcn\u00fc a\u00e7ar.<\/span><\/li>\n<\/ul>\n

                \u00dcr\u00fcn Odakl\u0131 B\u00fcy\u00fcme (Product-Led Growth – PLG)<\/b><\/h3>\n

                B2B ve B2C SaaS (Hizmet Olarak Yaz\u0131l\u0131m) firmalar\u0131n\u0131n en \u00e7ok tercih etti\u011fi, \u00fcr\u00fcn\u00fcn kendi kendini pazarlad\u0131\u011f\u0131 modern bir yakla\u015f\u0131md\u0131r. Geleneksel sat\u0131\u015f ekiplerinin yerini, kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc deneyimleyerek de\u011ferini anlamas\u0131 al\u0131r.<\/span><\/p>\n

                  \n
                • Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b> Kullan\u0131c\u0131lara “Freemium” (k\u0131s\u0131tl\u0131 \u00fccretsiz versiyon) veya \u00fccretsiz deneme (Free Trial) sunulur. \u00dcr\u00fcn i\u00e7erisindeki “davet et, kazan” veya “payla\u015f” gibi viral d\u00f6ng\u00fclerle kullan\u0131c\u0131lar\u0131n di\u011fer kullan\u0131c\u0131lar\u0131 getirmesi sa\u011flan\u0131r.<\/span><\/li>\n
                • \u00d6rnek:<\/b> Almanya pazar\u0131na a\u00e7\u0131lan yerli bir Proje Y\u00f6netimi SaaS firmas\u0131, yaz\u0131l\u0131m\u0131n\u0131 3 kullan\u0131c\u0131ya kadar tamamen \u00fccretsiz sunar. Alman bir \u015firket i\u00e7i ekip arac\u0131 \u00fccretsiz kullanmaya ba\u015flar, ara\u00e7tan memnun kal\u0131nca t\u00fcm departmanlar\u0131n\u0131 sisteme davet eder. Kullan\u0131c\u0131 say\u0131s\u0131 3’\u00fc ge\u00e7ti\u011fi anda sistem otomatik olarak “Kurumsal Premium” pakete ge\u00e7i\u015f (Upgrade) teklifi sunarak sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirir.<\/span><\/li>\n<\/ul>\n

                  \u0130\u00e7erik Pazarlamas\u0131 (Content Marketing) ve Uluslararas\u0131 SEO<\/b><\/h3>\n

                  \u00d6zellikle B2B <\/span>bili\u015fim sekt\u00f6r\u00fc yat\u0131r\u0131mlar\u0131<\/b> ve kurumsal yaz\u0131l\u0131mlar i\u00e7in karar verme s\u00fcre\u00e7leri uzundur. M\u00fc\u015fteriler, \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce o alandaki otoritenize g\u00fcvenmek ister. Y\u00fcksek kaliteli i\u00e7erikler, global arama motorlar\u0131nda sizi bulunabilir k\u0131lar.<\/span><\/p>\n

                    \n
                  • Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b> Hedef pazardaki potansiyel m\u00fc\u015fterilerin Google’da aratt\u0131\u011f\u0131 sorunlara y\u00f6nelik \u0130ngilizce (veya hedef dilde) blog yaz\u0131lar\u0131, vaka analizleri (Case Study), teknik dok\u00fcmanlar (Whitepaper) ve e-kitaplar \u00fcretilir.<\/span><\/li>\n
                  • \u00d6rnek:<\/b> \u0130ngiltere pazar\u0131n\u0131 hedefleyen bir T\u00fcrk FinTech ve e-Fatura yaz\u0131l\u0131m\u0131 \u015firketi, “UK Tax Compliance for Startups 2026” (\u0130ngiltere’deki Giri\u015fimler \u0130\u00e7in Vergi Uyumlulu\u011fu) ba\u015fl\u0131kl\u0131 kapsaml\u0131 bir e-kitap haz\u0131rlar. \u0130ngiltere’deki \u015firket y\u00f6neticileri bu rehberi indirmek i\u00e7in e-posta adreslerini b\u0131rak\u0131r. Firma bu nitelikli potansiyel m\u00fc\u015fterilere (Lead) daha sonra yaz\u0131l\u0131m\u0131n\u0131n tan\u0131t\u0131m\u0131n\u0131 yapar.<\/span><\/li>\n<\/ul>\n

                    Hesap Odakl\u0131 Pazarlama (Account-Based Marketing – ABM) ve LinkedIn<\/b><\/h3>\n

                    \u00c7ok b\u00fcy\u00fck kurumlara (Enterprise), y\u00fcksek b\u00fct\u00e7eli \u00f6zel yaz\u0131l\u0131mlar veya siber g\u00fcvenlik \u00e7\u00f6z\u00fcmleri satan \u015firketler i\u00e7in geni\u015f kitlelere reklam vermek b\u00fct\u00e7e israf\u0131d\u0131r. Bunun yerine “nokta at\u0131\u015f\u0131” hedefler belirlenir.<\/span><\/p>\n

                      \n
                    • Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b> Pazarlama ve sat\u0131\u015f ekipleri birle\u015ferek, \u00fcr\u00fcn\u00fcn sat\u0131lmak istendi\u011fi spesifik 50 veya 100 hedef \u015firketi (Account) belirler. Sadece bu \u015firketlerin karar vericilerine (CTO, CIO) \u00f6zel reklamlar ve ki\u015fiselle\u015ftirilmi\u015f mesajlar \u00fcretilir.<\/span><\/li>\n
                    • \u00d6rnek:<\/b> Yurt d\u0131\u015f\u0131na bankac\u0131l\u0131k altyap\u0131s\u0131 (Core Banking) ihra\u00e7 eden bir yaz\u0131l\u0131m firmas\u0131, hedef pazar olarak Birle\u015fik Arap Emirlikleri’ni se\u00e7er. BAE’deki en b\u00fcy\u00fck 10 bankan\u0131n teknoloji y\u00f6neticilerini (CTO) LinkedIn’de tespit eder. Sadece bu ki\u015filerin LinkedIn ak\u0131\u015flar\u0131na d\u00fc\u015fecek \u015fekilde “A\u00e7\u0131k Bankac\u0131l\u0131k D\u00f6n\u00fc\u015f\u00fcm\u00fc” temal\u0131 reklamlar \u00e7\u0131kar ve InMail \u00fczerinden do\u011frudan onlara hitap eden ki\u015fiselle\u015ftirilmi\u015f demo toplant\u0131s\u0131 davetleri g\u00f6nderir.<\/span><\/li>\n<\/ul>\n

                      Geli\u015ftirici \u0130li\u015fkileri (DevRel), Affiliate ve Influencer Pazarlamas\u0131<\/b><\/h3>\n

                      E\u011fer yaz\u0131l\u0131m\u0131n\u0131z di\u011fer yaz\u0131l\u0131mc\u0131lar\u0131n veya teknik uzmanlar\u0131n kullanaca\u011f\u0131 bir ara\u00e7sa (DevTools, API, Bulut Hizmetleri), geleneksel pazarlama dilleri genellikle i\u015fe yaramaz. Teknik kitleler, inand\u0131klar\u0131 di\u011fer teknik uzmanlar\u0131n tavsiyelerini dinler.<\/span><\/p>\n

                        \n
                      • Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b> Sekt\u00f6rde kanaat \u00f6nderi olan geli\u015ftiricilerle, YouTube teknoloji yay\u0131nc\u0131lar\u0131yla veya pop\u00fcler b\u00fclten (Newsletter) yazarlar\u0131yla sponsorluk anla\u015fmalar\u0131 ve komisyonlu sat\u0131\u015f (Affiliate) ortakl\u0131klar\u0131 kurulur.<\/span><\/li>\n
                      • \u00d6rnek:<\/b> Global pazara yeni bir yapay zeka kodlama asistan\u0131 sunan bir giri\u015fim, GitHub \u00fczerinde binlerce takip\u00e7isi olan Hintli ve Amerikal\u0131 a\u00e7\u0131k kaynak (Open-Source) geli\u015ftiricileriyle anla\u015f\u0131r. Bu geli\u015ftiriciler, kendi YouTube kanallar\u0131nda “Bu yeni T\u00fcrk AI arac\u0131yla nas\u0131l 2 kat h\u0131zl\u0131 kod yazd\u0131m?” temal\u0131 inceleme videolar\u0131 \u00e7eker. Videonun alt\u0131ndaki \u00f6zel referans linkinden gelen her global sat\u0131\u015f i\u00e7in yay\u0131nc\u0131ya komisyon \u00f6denir.<\/span><\/li>\n<\/ul>\n

                         <\/p>\n

                        T\u00fcrkiye\u2019de Yaz\u0131l\u0131m ve Bili\u015fim \u015eirketlerine Sunulan Te\u015fvik ve Vergi \u0130stisnalar\u0131 (2026 Kapsaml\u0131 Rehberi)<\/span><\/h1>\n

                         <\/p>\n

                        \u00fcresel dijitalle\u015fme vizyonu do\u011frultusunda <\/span>yaz\u0131l\u0131m sekt\u00f6r\u00fcn\u00fcn \u00f6nemi<\/b> her ge\u00e7en g\u00fcn artarken, T\u00fcrkiye Cumhuriyeti devleti bu alanda faaliyet g\u00f6steren firmalara muazzam avantajlar sunmaktad\u0131r. Do\u011fru kurgulanm\u0131\u015f <\/span>bili\u015fim sekt\u00f6r\u00fc yat\u0131r\u0131mlar\u0131<\/b>; hibe, vergi istisnas\u0131 ve prim destekleriyle birle\u015fti\u011finde \u015firketlerin b\u00fcy\u00fcme h\u0131z\u0131n\u0131 katlamaktad\u0131r.<\/span><\/p>\n

                        Peki, <\/span>yaz\u0131l\u0131m sekt\u00f6r\u00fc hangi desteklerden yararlanabilir?<\/b> Kurulum a\u015famas\u0131ndaki bir startuptan, k\u00fcresel pazara \u00fcr\u00fcn satan “Unicorn” adaylar\u0131na kadar t\u00fcm <\/span>bili\u015fim sekt\u00f6r\u00fc<\/b> oyuncular\u0131 i\u00e7in ge\u00e7erli olan ba\u015fl\u0131ca destek ve vergi istisnalar\u0131n\u0131, sekt\u00f6rel \u00f6rneklerle a\u015fa\u011f\u0131da detayland\u0131r\u0131yoruz.<\/span><\/p>\n

                        1. Teknopark (TGB) Vergi \u0130stisnalar\u0131 ve Avantajlar\u0131 (4691 Say\u0131l\u0131 Kanun)<\/b><\/h2>\n

                        T\u00fcrkiye’de <\/span>yaz\u0131l\u0131m firmalar\u0131 teknopark f\u0131rsatlar\u0131<\/b>, i\u015fletmelerin vergi y\u00fck\u00fcn\u00fc neredeyse s\u0131f\u0131ra indiren en k\u00f6kl\u00fc ve g\u00fc\u00e7l\u00fc sistemdir. Teknoloji Geli\u015ftirme B\u00f6lgeleri’nde (TGB) ofisi bulunan ve projesi onaylanan <\/span>yaz\u0131l\u0131m<\/b> \u015firketleri benzersiz muafiyetlere sahip olur.<\/span><\/p>\n

                          \n
                        • Kurumlar Vergisi Muafiyeti:<\/b> B\u00f6lgede geli\u015ftirilen yaz\u0131l\u0131m\u0131n sat\u0131\u015f\u0131ndan elde edilen kazan\u00e7, %100 Kurumlar Vergisinden muaft\u0131r.<\/span><\/li>\n
                        • KDV \u0130stisnas\u0131:<\/b> \u00dcretilen sistem, veri y\u00f6netimi, i\u015f uygulamalar\u0131 ve oyun yaz\u0131l\u0131mlar\u0131n\u0131n sat\u0131\u015f\u0131 KDV’den istisnad\u0131r.<\/span><\/li>\n
                        • Gelir Vergisi Stopaj\u0131 ve SGK Deste\u011fi:<\/b> Ar-Ge projesinde \u00e7al\u0131\u015fan yaz\u0131l\u0131mc\u0131lar\u0131n maa\u015flar\u0131ndan kesilen gelir vergisi s\u0131f\u0131rlan\u0131r ve SGK i\u015fveren priminin %50’si devlet taraf\u0131ndan kar\u015f\u0131lan\u0131r.<\/span><\/li>\n<\/ul>\n

                          Sekt\u00f6rel \u00d6rnek ve Kullan\u0131m Senaryosu:<\/b> B2B muhasebe yaz\u0131l\u0131m\u0131 geli\u015ftiren ve Teknopark’ta faaliyet g\u00f6steren bir firma d\u00fc\u015f\u00fcn\u00fcn. Firma, bu yaz\u0131l\u0131mdan 2026 y\u0131l\u0131nda 20 Milyon TL net k\u00e2r elde etti\u011finde, normal \u015fartlarda \u00f6demesi gereken yakla\u015f\u0131k 5 Milyon TL’lik Kurumlar Vergisi’ni <\/span>\u00f6demez.<\/b> Ayr\u0131ca, b\u00fcnyesinde ayl\u0131k br\u00fct 150.000 TL maa\u015fla \u00e7al\u0131\u015fan 10 K\u0131demli Yaz\u0131l\u0131m Geli\u015ftirici (Senior Developer) i\u00e7in \u00f6demesi gereken Gelir Vergisi stopaj\u0131 ve SGK i\u015fveren pay\u0131 maliyetlerinde milyonlarca liral\u0131k tasarruf sa\u011flar. Elde edilen bu fon, ekibin geni\u015fletilmesi i\u00e7in \u00f6z sermaye olarak \u015firkette kal\u0131r.<\/span><\/p>\n

                          2. Ar-Ge ve Tasar\u0131m Merkezi Te\u015fvikleri (5746 Say\u0131l\u0131 Kanun)<\/b><\/h2>\n

                          Fiziksel olarak bir Teknopark’ta yer alamayan ancak kendi ofisinde inovatif yaz\u0131l\u0131mlar geli\u015ftiren, en az 15 (baz\u0131 \u00f6zel durumlarda 30) Ar-Ge personeline sahip \u015firketler “Yerinde Ar-Ge Merkezi” belgesi alarak <\/span>yaz\u0131l\u0131m sekt\u00f6r\u00fc te\u015fvikleri<\/b> havuzundan yararlanabilir.<\/span><\/p>\n

                            \n
                          • Ar-Ge \u0130ndirimi (%100):<\/b> Ar-Ge harcamalar\u0131n\u0131n (personel, lisans, amortisman vb.) tamam\u0131, kurum kazanc\u0131ndan indirim konusu yap\u0131l\u0131r.<\/span><\/li>\n
                          • Damga Vergisi ve G\u00fcmr\u00fck Vergisi Muafiyeti:<\/b> Proje kapsam\u0131ndaki ka\u011f\u0131t i\u015flemleri damga vergisinden, yurt d\u0131\u015f\u0131ndan getirilen Ar-Ge cihazlar\u0131 (\u00f6zel sunucular vb.) g\u00fcmr\u00fck vergisinden muaft\u0131r.<\/span><\/li>\n<\/ul>\n

                            Sekt\u00f6rel \u00d6rnek ve Kullan\u0131m Senaryosu:<\/b> Kendi \u015firket merkezinde bulut tabanl\u0131 bir \u0130nsan Kaynaklar\u0131 (SaaS) platformu geli\u015ftiren bir teknoloji firmas\u0131, Ar-Ge Merkezi stat\u00fcs\u00fc al\u0131r. Y\u0131l boyunca yaz\u0131l\u0131mc\u0131 maa\u015flar\u0131, sunucu kiralama ve proje giderleri i\u00e7in toplam 30 Milyon TL harcama yapar. Firma y\u0131l sonunda beyanname verirken, bu 30 Milyon TL’lik tutar\u0131 kurumlar vergisi matrah\u0131ndan ekstra bir indirim kalemi olarak d\u00fc\u015fer ve ciddi bir vergi kalkan\u0131 olu\u015fturur.<\/span><\/p>\n

                             <\/p>\n

                            3. TEKMER (Teknoloji Geli\u015ftirme Merkezleri) Vergi \u0130stisnalar\u0131 ve Avantajlar\u0131<\/b><\/h2>\n

                            KOSGEB destekli olarak kurulan Teknoloji Geli\u015ftirme Merkezleri (TEKMER), \u00f6zellikle kulu\u00e7ka (incubation) ve kulu\u00e7ka sonras\u0131 b\u00fcy\u00fcme a\u015famas\u0131ndaki <\/span>yaz\u0131l\u0131m<\/b> giri\u015fimleri i\u00e7in hayati bir k\u00f6pr\u00fc g\u00f6revi g\u00f6r\u00fcr. Fiziksel olarak bir Teknopark’ta yer bulamayan veya hen\u00fcz kurumsal bir “Ar-Ge Merkezi” olacak kadar b\u00fcy\u00fck bir ekibe sahip olmayan <\/span>bili\u015fim sekt\u00f6r\u00fc<\/b> \u015firketleri, TEKMER b\u00fcnyesinde yer alarak \u00e7ok g\u00fc\u00e7l\u00fc <\/span>yaz\u0131l\u0131m firmalar\u0131 te\u015fvikleri<\/b> elde edebilirler.<\/span><\/p>\n

                            TEKMER’de faaliyet g\u00f6steren i\u015fletmeler, 5746 Say\u0131l\u0131 Kanun kapsam\u0131nda “Teknoloji Merkezi \u0130\u015fletmesi” stat\u00fcs\u00fc kazan\u0131r. Bu stat\u00fc onlara do\u011frudan vergi avantajlar\u0131 sa\u011flarken, ayn\u0131 zamanda KOSGEB’in hibe programlar\u0131na (Ar-Ge, \u00dcr-Ge ve \u0130novasyon) \u00e7ok daha kolay eri\u015fim imkan\u0131 tan\u0131r.<\/span><\/p>\n

                             <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
                            Kar\u015f\u0131la\u015ft\u0131rma Kriteri<\/b><\/td>\n1. Teknoloji Geli\u015ftirme B\u00f6lgesi (Teknopark)<\/b><\/td>\n2. Yerinde Ar-Ge Merkezi<\/b><\/td>\n3. TEKMER (Teknoloji Geli\u015ftirme Merkezi)<\/b><\/td>\n<\/tr>\n
                            Yasal Dayanak<\/b><\/td>\n4691 Say\u0131l\u0131 TGB Kanunu<\/span><\/td>\n5746 Say\u0131l\u0131 Ar-Ge Faaliyetlerinin Desteklenmesi Kanunu<\/span><\/td>\n5746 Say\u0131l\u0131 Kanun ve KOSGEB Mevzuat\u0131<\/span><\/td>\n<\/tr>\n
                            Lokasyon ve Kurulu\u015f \u015eart\u0131<\/b><\/td>\n\u00dcniversite veya sanayi i\u015fbirli\u011fiyle kurulan <\/span>TGB s\u0131n\u0131rlar\u0131 i\u00e7inde fiziksel ofis<\/b> kiralamak zorunludur.<\/span><\/td>\n\u015eirketin <\/span>mevcut kendi ofisinde\/binas\u0131nda<\/b> kurulur. Ta\u015f\u0131nma gerektirmez.<\/span><\/td>\nKOSGEB taraf\u0131ndan onaylanm\u0131\u015f <\/span>TEKMER alanlar\u0131 i\u00e7inde<\/b> fiziksel olarak yer almak zorunludur.<\/span><\/td>\n<\/tr>\n
                            Minimum Personel \u015eart\u0131<\/b><\/td>\nYoktur.<\/b> 1 ki\u015filik bir yaz\u0131l\u0131m \u015firketi bile kabul edilebilir.<\/span><\/td>\nEn az <\/span>15 Tam Zamanl\u0131 E\u015fde\u011fer (TZE) Ar-Ge personeli<\/b> istihdam etme zorunlulu\u011fu vard\u0131r.<\/span><\/td>\nYoktur.<\/b> Ekip b\u00fcy\u00fckl\u00fc\u011f\u00fc \u015fart\u0131 aranmaz.<\/span><\/td>\n<\/tr>\n
                            Kurumlar Vergisi Avantaj\u0131n\u0131n Niteli\u011fi<\/b><\/td>\n%100 KAZAN\u00c7 \u0130ST\u0130SNASI:<\/b> Geli\u015ftirilen yaz\u0131l\u0131m\u0131n sat\u0131\u015f\u0131ndan elde edilen net k\u00e2r \u00fczerinden %100 istisna uygulan\u0131r. \u015eirket k\u00e2r etse dahi vergi \u00f6demez.<\/span><\/td>\n%100 AR-GE \u0130ND\u0130R\u0130M\u0130:<\/b> Yaz\u0131l\u0131m\u0131n sat\u0131\u015f\u0131ndan elde edilen k\u00e2r istisna <\/span>de\u011fildir<\/span><\/i>. Sadece y\u0131l i\u00e7inde yap\u0131lan Ar-Ge <\/span>harcamalar\u0131<\/b> (maa\u015f, te\u00e7hizat vb.) vergi matrah\u0131ndan indirilir.<\/span><\/td>\n%100 AR-GE \u0130ND\u0130R\u0130M\u0130:<\/b> KOSGEB destekli proje kapsam\u0131ndaki Ar-Ge <\/span>harcamalar\u0131<\/b> vergi matrah\u0131ndan kurumlar vergisi indirimi olarak d\u00fc\u015f\u00fcl\u00fcr.<\/span><\/td>\n<\/tr>\n
                            KDV \u0130stisnas\u0131 (Yaz\u0131l\u0131m Sat\u0131\u015f\u0131)<\/b><\/td>\nVAR.<\/b> B\u00f6lgede \u00fcretilen sistem, veri y\u00f6netimi, i\u015f uygulamalar\u0131 ve oyun yaz\u0131l\u0131mlar\u0131n\u0131n sat\u0131\u015f\u0131 <\/span>KDV’den tamamen muaft\u0131r.<\/b><\/td>\nYOK.<\/b> \u00dcretilen yaz\u0131l\u0131m\u0131n faturas\u0131 kesilirken standart KDV uygulan\u0131r.<\/span><\/td>\nYOK.<\/b> \u00dcretilen yaz\u0131l\u0131m\u0131n faturas\u0131 kesilirken standart KDV uygulan\u0131r.<\/span><\/td>\n<\/tr>\n
                            KDV \u0130stisnas\u0131 (Makine\/Donan\u0131m Al\u0131m\u0131)<\/b><\/td>\nVAR.<\/b> Projede kullan\u0131lacak ithal veya yerli makine\/te\u00e7hizat ve donan\u0131m al\u0131mlar\u0131 KDV’den muaft\u0131r.<\/span><\/td>\nVAR.<\/b> Sadece onayl\u0131 Ar-Ge projelerinde kullan\u0131lacak makine\/te\u00e7hizat al\u0131mlar\u0131nda KDV muafiyeti uygulan\u0131r.<\/span><\/td>\nVAR.<\/b> KOSGEB onayl\u0131 proje kapsam\u0131ndaki makine ve te\u00e7hizat al\u0131mlar\u0131nda KDV muafiyeti ge\u00e7erlidir.<\/span><\/td>\n<\/tr>\n
                            Gelir Vergisi Stopaj\u0131 Te\u015fviki<\/b><\/td>\nPersonelin e\u011fitim durumuna g\u00f6re <\/span>%80 ile %95<\/b> aras\u0131nda terkin edilir. (Bili\u015fim personeli i\u00e7in Cumhurba\u015fkan\u0131 karar\u0131yla belirli \u015fartlarda bu oran %100’e kadar \u00e7\u0131kabilmektedir.)<\/span><\/td>\nPersonelin e\u011fitim durumuna g\u00f6re (Lisans %80, Y\u00fcksek Lisans %90, Doktora %95) stopaj terkin edilir.<\/span><\/td>\nPersonelin e\u011fitim durumuna g\u00f6re (Lisans %80, Y\u00fcksek Lisans %90, Doktora %95) stopaj terkin edilir.<\/span><\/td>\n<\/tr>\n
                            SGK \u0130\u015fveren Primi Deste\u011fi<\/b><\/td>\n%50 Hazine Deste\u011fi:<\/b> B\u00f6lgede bulunulan ve proje y\u00fcr\u00fct\u00fclen s\u00fcre boyunca s\u0131n\u0131rs\u0131z olarak yararlan\u0131l\u0131r.<\/span><\/td>\n%50 Hazine Deste\u011fi:<\/b> Ar-Ge merkezi belgesi ge\u00e7erli oldu\u011fu s\u00fcrece yararlan\u0131l\u0131r.<\/span><\/td>\n%50 Hazine Deste\u011fi:<\/b> Yaln\u0131zca y\u00fcr\u00fct\u00fclen KOSGEB projesinin s\u00fcresi (\u00f6rne\u011fin 18 veya 24 ay) ile s\u0131n\u0131rl\u0131d\u0131r.<\/span><\/td>\n<\/tr>\n
                            Uzaktan (Remote) \u00c7al\u0131\u015fma Esnekli\u011fi<\/b><\/td>\nToplam \u00e7al\u0131\u015fma s\u00fcresinin <\/span>%75’ine kadar<\/b> uzaktan \u00e7al\u0131\u015fma izni vard\u0131r (Belirli d\u00f6nemlerde Cumhurba\u015fkan\u0131 karar\u0131 ile %100’e \u00e7\u0131kar\u0131labilir).<\/span><\/td>\nToplam \u00e7al\u0131\u015fma s\u00fcresinin <\/span>%75’ine kadar<\/b> uzaktan \u00e7al\u0131\u015fma izni yasal olarak tan\u0131nm\u0131\u015ft\u0131r.<\/span><\/td>\nUzaktan \u00e7al\u0131\u015fma oranlar\u0131 5746 say\u0131l\u0131 kanun kapsam\u0131nda genel mevzuata ve TEKMER y\u00f6netiminin inisiyatifine tabidir.<\/span><\/td>\n<\/tr>\n
                            Damga Vergisi ve G\u00fcmr\u00fck Muafiyeti<\/b><\/td>\n\u0130thal edilen Ar-Ge ama\u00e7l\u0131 \u00fcr\u00fcnlerde G\u00fcmr\u00fck Vergisi muafiyeti. Personel maa\u015f bordrolar\u0131nda ve projeye ait ka\u011f\u0131tlarda Damga Vergisi istisnas\u0131.<\/span><\/td>\n\u0130thalatta G\u00fcmr\u00fck Vergisi muafiyeti. Damga Vergisi ve har\u00e7lardan tam muafiyet.<\/span><\/td>\nProje kapsam\u0131ndaki s\u00f6zle\u015fme ve ka\u011f\u0131tlarda Damga Vergisi istisnas\u0131.<\/span><\/td>\n<\/tr>\n
                            En \u0130deal Hedef Kitle (Kimin \u0130\u00e7in Uygun?)<\/b><\/td>\nTicarile\u015fme a\u015famas\u0131na ge\u00e7mi\u015f, <\/span>y\u00fcksek sat\u0131\u015f k\u00e2rl\u0131l\u0131\u011f\u0131 olan<\/b>, KDV avantaj\u0131 arayan ve global oyun\/yaz\u0131l\u0131m \u00fcreten her \u00f6l\u00e7ekten \u015firket.<\/span><\/td>\nEkibi b\u00fcy\u00fck (15+ ki\u015fi), \u015firket merkezini ta\u015f\u0131mak istemeyen, ancak <\/span>Ar-Ge harcamalar\u0131 (giderleri) \u00e7ok y\u00fcksek<\/b> olan kurumsal \u015firketler.<\/span><\/td>\nPrototip a\u015famas\u0131nda olan, <\/span>KOSGEB nakit hibelerine<\/b> eri\u015fmek isteyen, ofis masraflar\u0131n\u0131 minimize etmek isteyen startuplar.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                             <\/p>\n

                            Yaz\u0131l\u0131m firmalar\u0131n\u0131n bu \u00fc\u00e7 yap\u0131 aras\u0131nda se\u00e7im yaparken en \u00e7ok dikkat etmesi gereken husus <\/span>Kurumlar Vergisi<\/b> avantaj\u0131n\u0131n nas\u0131l uyguland\u0131\u011f\u0131d\u0131r:<\/span><\/p>\n

                              \n
                            • Teknopark (Kazan\u00e7 \u0130stisnas\u0131):<\/b> \u015eirketiniz 1 Milyon TL harcay\u0131p, \u00fcretti\u011fi yaz\u0131l\u0131m\u0131 100 Milyon TL’ye satarsa, aradaki 99 Milyon TL’lik <\/span>k\u00e2r<\/b> \u00fczerinden vergi \u00f6demezsiniz. Sat\u0131\u015f hacmi ve k\u00e2rl\u0131l\u0131\u011f\u0131 y\u00fcksek \u015firketler i\u00e7in en k\u00e2rl\u0131 modeldir.<\/span><\/li>\n
                            • Ar-Ge Merkezi ve TEKMER (Ar-Ge \u0130ndirimi):<\/b> \u015eirketiniz 1 Milyon TL harcay\u0131p, \u00fcretti\u011fi yaz\u0131l\u0131m\u0131 100 Milyon TL’ye satarsa; sadece o 1 Milyon TL’lik harcama tutar\u0131n\u0131 kurumlar vergisi matrah\u0131ndan ekstra d\u00fc\u015febilirsiniz. Kalan devasa k\u00e2r \u00fczerinden vergi \u00f6dersiniz. Bu model, k\u00e2rl\u0131l\u0131ktan ziyade <\/span>gideri (harcamas\u0131)<\/b> \u00e7ok y\u00fcksek olan firmalar i\u00e7in avantajl\u0131d\u0131r.<\/span><\/li>\n<\/ul>\n

                               <\/p>\n

                              Yaz\u0131l\u0131m Sekt\u00f6r\u00fc \u0130\u00e7in Pratik Kullan\u0131m Senaryolar\u0131 ve \u00d6rnekler<\/b><\/h2>\n

                              Yukar\u0131daki tabloda yer alan avantajlar\u0131n, \u015firketlerin b\u00fcy\u00fcme stratejilerine nas\u0131l entegre edildi\u011fini sekt\u00f6rel \u00f6rneklerle daha net g\u00f6rebiliriz:<\/span><\/p>\n

                              \u00d6rnek 1: Teknopark (TGB) Kullanan Mobil Oyun \u015eirketi<\/b><\/h3>\n

                              T\u00fcrkiye’de faaliyet g\u00f6steren ve global pazara mobil oyun \u00fcreten bir st\u00fcdyo, fiziksel olarak bir Teknopark’ta (\u00f6rne\u011fin Bili\u015fim Vadisi veya ODT\u00dc Teknokent) ofis kiralam\u0131\u015ft\u0131r.<\/span><\/p>\n

                                \n
                              • Uygulama:<\/b> \u015eirket 2026 y\u0131l\u0131nda uygulama i\u00e7i sat\u0131\u015flardan ve reklamlardan 50 Milyon TL net k\u00e2r elde etmi\u015ftir. \u015eirket bu k\u00e2r i\u00e7in normalde \u00f6demesi gereken Kurumlar Vergisi’nden (Milyonlarca lira) <\/span>%100 Kazan\u00e7 \u0130stisnas\u0131<\/b> sayesinde tamamen kurtulur. Geli\u015ftirdi\u011fi oyunlar\u0131 yurt i\u00e7i firmalara satarken de faturay\u0131 <\/span>KDV’siz<\/b> keser. Ekibindeki yaz\u0131l\u0131mc\u0131lar\u0131n y\u00fcksek maa\u015flar\u0131ndan do\u011fan vergi ve SGK y\u00fck\u00fcn\u00fcn b\u00fcy\u00fck bir k\u0131sm\u0131 devlet taraf\u0131ndan kar\u015f\u0131lan\u0131r.<\/span><\/li>\n<\/ul>\n

                                \u00d6rnek 2: Ar-Ge Merkezi Belgesi Alan FinTech Firmas\u0131<\/b><\/h3>\n

                                Merkez ofisi \u0130stanbul Levent’te bulunan ve bankalara \u00f6zel yapay zeka destekli doland\u0131r\u0131c\u0131l\u0131k tespit (Fraud Detection) yaz\u0131l\u0131mlar\u0131 \u00fcreten k\u00f6kl\u00fc bir finansal teknoloji firmas\u0131d\u0131r. B\u00fcnyesinde 40 tam zamanl\u0131 yaz\u0131l\u0131m m\u00fchendisi \u00e7al\u0131\u015fmaktad\u0131r.<\/span><\/p>\n

                                  \n
                                • Uygulama:<\/b> Bu \u015firket, ofisini Teknopark’a ta\u015f\u0131mak yerine Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131’na ba\u015fvurarak kendi ofisini “Yerinde Ar-Ge Merkezi” ilan eder. Bu 40 personelin maa\u015flar\u0131, kullan\u0131lan veri taban\u0131 lisanslar\u0131 ve sunucu amortismanlar\u0131 i\u00e7in y\u0131l boyunca 40 Milyon TL harcama yapar. Y\u0131l sonunda \u015firket kazanc\u0131ndan hesaplanacak vergi matrah\u0131ndan bu <\/span>40 Milyon TL’lik harcamay\u0131 %100 oran\u0131nda indirerek<\/b> kurumlar vergisini dramatik \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcr\u00fcr. Ayr\u0131ca 40 m\u00fchendisin maa\u015flar\u0131ndaki stopaj ve SGK y\u00fckleri yar\u0131 yar\u0131ya hafifler.<\/span><\/li>\n<\/ul>\n

                                  \u00d6rnek 3: TEKMER’de B\u00fcy\u00fcyen Bir B2B SaaS Startup’\u0131<\/b><\/h3>\n

                                  Hen\u00fcz 6 ay \u00f6nce kurulmu\u015f, 4 ki\u015filik bir kurucu ekibe sahip olan ve e-ticaret siteleri i\u00e7in bulut tabanl\u0131 bir stok y\u00f6netim yaz\u0131l\u0131m\u0131 (SaaS) kodlayan bir giri\u015fimdir. Ekip say\u0131s\u0131 yetersiz oldu\u011fu i\u00e7in Ar-Ge Merkezi olamaz, Teknoparklarda ise bo\u015f yer bulamam\u0131\u015f veya kiralar b\u00fct\u00e7esini a\u015fm\u0131\u015ft\u0131r.<\/span><\/p>\n

                                    \n
                                  • Uygulama:<\/b> \u015eirket, KOSGEB destekli bir TEKMER lokasyonuna girer. Projesini KOSGEB’e sunarak onaylat\u0131r. Bu sayede, 5746 Say\u0131l\u0131 Kanun’un “Teknoloji Merkezi \u0130\u015fletmesi” haklar\u0131n\u0131 elde eder. \u00c7al\u0131\u015fan 4 yaz\u0131l\u0131mc\u0131n\u0131n <\/span>Gelir Vergisi Stopaj\u0131 silinir ve SGK \u0130\u015fveren Priminin %50’si Hazinece \u00f6denir.<\/b> Ayr\u0131ca proje kapsam\u0131nda yapt\u0131\u011f\u0131 harcamalar i\u00e7in “Ar-Ge \u0130ndirimi” kullan\u0131r. Buna ilaveten, KOSGEB Ar-Ge ve \u0130novasyon Destek Program\u0131 kapsam\u0131nda makine, te\u00e7hizat ve personel i\u00e7in do\u011frudan nakit hibe al\u0131r. \u015eirket, \u00f6z sermayesini t\u00fcketmeden “\u00d6l\u00e7eklenme (Scale-up)” a\u015famas\u0131na ge\u00e7i\u015f yapar.<\/span><\/li>\n<\/ul>\n

                                    T\u00fcrkiye Bili\u015fim Sekt\u00f6r\u00fc \u0130hracat Destekleri\u00a0<\/b><\/h1>\n

                                    Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan sa\u011flanan Bili\u015fim \u0130hracat\u0131 Destekleri, 0962 Say\u0131l\u0131 Hizmet \u0130hracat\u0131n\u0131n Desteklenmesi Karar\u0131 kapsam\u0131nda y\u00fcr\u00fct\u00fcl\u00fcr. Bu programlar, yaz\u0131l\u0131m ve bili\u015fim firmalar\u0131n\u0131n yurt d\u0131\u015f\u0131 pazarlama, markala\u015fma ve operasyonel maliyetlerini s\u00fcbvanse ederek global \u00f6l\u00e7eklenmeyi (scaling) h\u0131zland\u0131rmay\u0131 ama\u00e7lar.<\/span><\/p>\n

                                    Destek ve Te\u015fvik Tablosu (2026 G\u00fcncel Limitleri)<\/b><\/p>\n

                                    A\u015fa\u011f\u0131daki tablo, hem bili\u015fim sekt\u00f6r\u00fcne \u00f6zg\u00fc hem de t\u00fcm hizmet sekt\u00f6rlerine a\u00e7\u0131k genel destekleri bir arada sunmaktad\u0131r:<\/span><\/p>\n

                                     <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
                                    Destek Kalemi<\/b><\/td>\nDestek Oran\u0131<\/b><\/td>\n2026 \u00dcst Limitleri<\/b><\/td>\nGer\u00e7ek Hayattan Uygulama \u00d6rne\u011fi<\/b><\/td>\n<\/tr>\n
                                    Dijital \u00dcr\u00fcn Tan\u0131t\u0131m\u0131<\/b><\/td>\n%50<\/b><\/p>\n

                                    (Hedef \u00dclkede <\/span><\/i>%70<\/i><\/b>)<\/span><\/i><\/td>\n

                                    		50.000.000 TL \/ Y\u0131l<\/b><\/p>\n

                                    (\u00dcr\u00fcn ba\u015f\u0131 maks. 15.000.000 TL)<\/span><\/i><\/td>\n

                                    		Global lansman\u0131 yap\u0131lan bir mobil oyunun hedef pazar olan ABD’de indirilmesi i\u00e7in Meta, Google ve TikTok \u00fczerinden yap\u0131lan reklam harcamalar\u0131. Hedef \u00fclke oldu\u011fu i\u00e7in harcaman\u0131n %70’i iade al\u0131n\u0131r.<\/span><\/td>\n<\/tr>\n
                                    Platform Komisyonu<\/b><\/td>\n%50<\/b><\/td>\n20.000.000 TL \/ Y\u0131l<\/b><\/p>\n

                                    (\u00dcr\u00fcn ba\u015f\u0131 maks. 4.000.000 TL)<\/span><\/i><\/td>\n

                                    		B2C bir dil \u00f6\u011frenme uygulamas\u0131n\u0131n abonelik gelirlerinden Apple App Store veya Google Play’in kesti\u011fi standart komisyonlar\u0131n iadesi.<\/span><\/td>\n<\/tr>\n
                                    Bar\u0131nd\u0131rma (Hosting)<\/b><\/td>\n%50<\/b><\/td>\n5.000.000 TL \/ Y\u0131l<\/b><\/td>\nGlobal kullan\u0131c\u0131lara hizmet veren bir SaaS \u00fcr\u00fcn\u00fcn\u00fcn veri trafi\u011fi ve sunucu bar\u0131nd\u0131rma maliyetleri i\u00e7in AWS (Amazon) veya Azure’a \u00f6denen ayl\u0131k faturalar.<\/span><\/td>\n<\/tr>\n
                                    Yaz\u0131l\u0131m Lisanslar\u0131<\/b><\/td>\n%50<\/b><\/td>\n2.500.000 TL \/ Y\u0131l<\/b><\/td>\nYaz\u0131l\u0131m geli\u015ftirme veya siber g\u00fcvenlik test s\u00fcre\u00e7lerinde kullan\u0131lan yabanc\u0131 kod analiz ara\u00e7lar\u0131 veya GitHub Enterprise gibi platformlar\u0131n lisans bedelleri.<\/span><\/td>\n<\/tr>\n
                                    Yurt \u0130\u00e7i \u0130\u015f G\u00fcc\u00fc<\/b><\/td>\n%50<\/b><\/td>\n90.000 TL \/ Personel \/ Ay<\/b><\/p>\n

                                    (Maks. 5 ki\u015fi)<\/span><\/i><\/td>\n

                                    		\u0130hracat operasyonlar\u0131n\u0131 y\u00f6netmek \u00fczere T\u00fcrkiye ofisinde istihdam edilen “Uluslararas\u0131 Dijital Pazarlama Uzman\u0131”n\u0131n br\u00fct maa\u015f deste\u011fi.<\/span><\/td>\n<\/tr>\n
                                    Yurt D\u0131\u015f\u0131 \u0130\u015f G\u00fcc\u00fc<\/b><\/td>\n%50<\/b><\/td>\n250.000 TL \/ Personel \/ Ay<\/b><\/p>\n

                                    (Maks. 5 ki\u015fi)<\/span><\/i><\/td>\n

                                    		\u015eirketin Londra veya Dubai ofisinde g\u00f6revlendirdi\u011fi uluslararas\u0131 i\u015f geli\u015ftirme y\u00f6neticisinin d\u00f6viz bazl\u0131 maa\u015f maliyetinin iadesi.<\/span><\/td>\n<\/tr>\n
                                    Birim Deste\u011fi (Ofis\/Kira)<\/b><\/td>\n%50<\/b><\/p>\n

                                    (Hedef \u00dclkede <\/span><\/i>%70<\/i><\/b>)<\/span><\/i><\/td>\n

                                    		6.000.000 TL \/ Birim \/ Y\u0131l<\/b><\/p>\n

                                    (Maks. 25 birim)<\/span><\/i><\/td>\n

                                    		Hedef pazarlardan biri olan Almanya’da a\u00e7\u0131lan sat\u0131\u015f ofisinin veya payla\u015f\u0131ml\u0131 ofis \u00fcyeli\u011finin kira, komisyon ve kurulum giderleri. Harcaman\u0131n %70’i kar\u015f\u0131lan\u0131r.<\/span><\/td>\n<\/tr>\n
                                    Yurt D\u0131\u015f\u0131 Etkinlik Kat\u0131l\u0131m<\/b><\/td>\n%50<\/b><\/p>\n

                                    (Hedef \u00dclkede <\/span><\/i>%70<\/i><\/b>)<\/span><\/i><\/td>\n

                                    		1.500.000 TL \/ Etkinlik<\/b><\/p>\n

                                    (Prestijli ise 3.000.000 TL)<\/span><\/i><\/td>\n

                                    		Gamescom gibi uluslararas\u0131 fuarlarda stant a\u00e7ma giderleri ve g\u00f6revli temsilcilerin ula\u015f\u0131m masraflar\u0131. Fuar hedef \u00fclkedeyse iade oran\u0131 %70’e \u00e7\u0131kar.<\/span><\/td>\n<\/tr>\n
                                    Belgelendirme<\/b><\/td>\n%50<\/b><\/td>\n4.000.000 TL \/ Y\u0131l<\/b><\/td>\nKurumsal bir yaz\u0131l\u0131m\u0131n Avrupa’ya sat\u0131\u015f\u0131nda m\u00fc\u015fterilerin talep etti\u011fi zorunlu ISO 27001 veya SOC2 akreditasyon test ve denetim \u00fccretleri.<\/span><\/td>\n<\/tr>\n
                                    Acente Komisyonu<\/b><\/td>\n%50<\/b><\/td>\n6.000.000 TL \/ Y\u0131l<\/b><\/td>\nERP veya B2B yaz\u0131l\u0131m paketlerini Orta Do\u011fu pazar\u0131nda satan yerel bir acenteye ger\u00e7ekle\u015ftirilen ba\u015far\u0131l\u0131 sat\u0131\u015flar \u00fczerinden \u00f6denen komisyonlar.<\/span><\/td>\n<\/tr>\n
                                    Tescil ve Koruma<\/b><\/td>\n%50<\/b><\/td>\n2.500.000 TL \/ Y\u0131l<\/b><\/td>\nGeli\u015ftirilen bir yapay zeka algoritmas\u0131n\u0131n veya yaz\u0131l\u0131m markas\u0131n\u0131n hedef pazarlarda korunmas\u0131 amac\u0131yla yurt d\u0131\u015f\u0131 marka b\u00fcrolar\u0131nda tescil ettirilmesi giderleri.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                     <\/p>\n

                                    3. Devler Ligi: Markala\u015fma ve E-TURQUALITY\u00ae (Bili\u015fimin Y\u0131ld\u0131zlar\u0131)<\/b><\/h2>\n

                                    \u0130hracat hacmi belirli bir seviyeye gelmi\u015f (son 3 y\u0131l ortalamas\u0131 $1,5M+) olan bili\u015fim \u015firketleri, limitleri 10 kat\u0131na kadar \u00e7\u0131karan bu programa ba\u015fvurabilir.<\/span><\/p>\n

                                    E-TURQUALITY\u00ae Avantajlar\u0131 ve \u00d6zel Destekleri:<\/b><\/h3>\n
                                      \n
                                    • De\u011fi\u015fen Limitler:<\/b> Programa dahil olan yararlan\u0131c\u0131lar i\u00e7in y\u0131ll\u0131k toplam hibe tavan\u0131 <\/span>500.000.000 TL<\/b>‘ye kadar \u00e7\u0131kar.<\/span><\/li>\n
                                    • Dijital \u00dcr\u00fcn Tan\u0131t\u0131m\u0131:<\/b> \u00dcr\u00fcn ba\u015f\u0131na limit 25.000.000 TL’ye, y\u0131ll\u0131k toplam tan\u0131t\u0131m limiti ise <\/span>100.000.000 TL<\/b>‘ye y\u00fckselir.<\/span><\/li>\n
                                    • Platform Komisyonu:<\/b> Y\u0131ll\u0131k limit <\/span>40.000.000 TL<\/b> seviyesine \u00e7\u0131kar\u0131l\u0131r.<\/span><\/li>\n
                                    • Katma De\u011ferli Bili\u015fim Projesi:<\/b> Yurt d\u0131\u015f\u0131 kamu veya b\u00fcy\u00fck \u00f6zel sekt\u00f6r kurumlar\u0131yla yap\u0131lan y\u00fcklenici anla\u015fmalar\u0131nda proje ba\u015f\u0131na <\/span>4.000.000 TL<\/b> destek sa\u011flan\u0131r.<\/span><\/li>\n
                                    • Stratejik \u0130\u015f Plan\u0131 (S\u0130P):<\/b> Global marka yol haritas\u0131n\u0131 \u00e7izmek i\u00e7in y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketlerinden al\u0131nan hizmetlerin <\/span>2.500.000 TL<\/b>‘si kar\u015f\u0131lan\u0131r.<\/span><\/li>\n
                                    • Test Deste\u011fi:<\/b> Yaz\u0131l\u0131m ve oyunlar\u0131n yurt d\u0131\u015f\u0131 m\u00fc\u015fterilere \u00f6zel yapt\u0131r\u0131lan teknik test giderleri desteklenir.<\/span><\/li>\n<\/ul>\n

                                      \u00d6nemli Not:<\/b> Destek \u00f6demelerinin yap\u0131labilmesi i\u00e7in harcamalar\u0131n bankac\u0131l\u0131k kanallar\u0131yla yap\u0131lmas\u0131, fatura ve \u00f6deme belgelerinde taraf ayniyetinin bulunmas\u0131 \u015fartt\u0131r. Ayr\u0131ca yararlan\u0131c\u0131lar\u0131n (kamu kurumlar\u0131 hari\u00e7) <\/span>Hizmet \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi’ne (H\u0130B)<\/b> \u00fcye olmalar\u0131 zorunludur.<\/span><\/p>\n

                                       <\/p>\n

                                      T\u00dcB\u0130TAK Ar-Ge Destekleri<\/b><\/h1>\n

                                      K\u00fcresel rekabette \u00f6ne \u00e7\u0131kmak isteyen <\/span>yaz\u0131l\u0131m sekt\u00f6r\u00fc<\/b> firmalar\u0131 i\u00e7in yenilik\u00e7i (inovatif) bir \u00fcr\u00fcn geli\u015ftirmek, beraberinde y\u00fcksek Ar-Ge maliyetlerini ve teknik riskleri getirir. T\u00fcrkiye’de teknoloji \u00fcreten \u015firketlerin bu riskini payla\u015fan ve <\/span>bili\u015fim sekt\u00f6r\u00fc yat\u0131r\u0131mlar\u0131<\/b> i\u00e7in can suyu niteli\u011fi ta\u015f\u0131yan en \u00f6nemli kurum T\u00dcB\u0130TAK’t\u0131r.<\/span><\/p>\n

                                      \u00d6zellikle TEYDEB (Teknoloji ve Yenilik Destek Programlar\u0131 Ba\u015fkanl\u0131\u011f\u0131) b\u00fcnyesinde y\u00fcr\u00fct\u00fclen programlar; yaz\u0131l\u0131m, yapay zeka, siber g\u00fcvenlik ve bulut bili\u015fim gibi alanlarda faaliyet g\u00f6steren \u015firketlere milyonlarca liral\u0131k geri \u00f6demesiz hibe (veya tohum yat\u0131r\u0131m) sa\u011flamaktad\u0131r. Peki, bir teknoloji firmas\u0131 olarak <\/span>yaz\u0131l\u0131m sekt\u00f6r\u00fc hangi desteklerden yararlanabilir?<\/b> \u0130\u015fte 2026 y\u0131l\u0131 g\u00fcncel limitleriyle T\u00dcB\u0130TAK Ar-Ge destekleri, desteklenen harcama kalemleri ve yaz\u0131l\u0131m sekt\u00f6r\u00fcne \u00f6zel proje \u00f6rnekleri:<\/span><\/p>\n

                                      1. T\u00dcB\u0130TAK TEYDEB Destek Programlar\u0131 (2026 G\u00fcncel Tablosu)<\/b><\/h2>\n

                                      A\u015fa\u011f\u0131daki tablo, KOB\u0130 stat\u00fcs\u00fcndeki yaz\u0131l\u0131m firmalar\u0131n\u0131n Ar-Ge ve yenilik projeleri i\u00e7in ba\u015fvurabilece\u011fi en pop\u00fcler T\u00dcB\u0130TAK programlar\u0131n\u0131n 2026 y\u0131l\u0131 g\u00fcncel \u00e7a\u011fr\u0131 limitlerini ve oranlar\u0131n\u0131 g\u00f6stermektedir:<\/span><\/p>\n\n\n\n\n\n\n\n
                                      Destek Kalemi \/ Program<\/b><\/td>\nDestek Oran\u0131<\/b><\/td>\n2026 \u00dcst Limit<\/b><\/td>\nA\u00e7\u0131klama \/ Not<\/b><\/td>\n<\/tr>\n
                                      1507 – KOB\u0130 Ar-Ge Ba\u015flang\u0131\u00e7 Program\u0131<\/b><\/td>\n%75 (Hibe)<\/b><\/td>\n3.500.000 TL<\/b><\/td>\nKOB\u0130’lerin ilk 5 projesi i\u00e7in ge\u00e7erlidir. Proje s\u00fcresi en fazla 18 ayd\u0131r. Yeni Ar-Ge yapmaya ba\u015flayan yaz\u0131l\u0131m firmalar\u0131 i\u00e7in idealdir.<\/span><\/td>\n<\/tr>\n
                                      1501 – Sanayi Ar-Ge Destek Program\u0131<\/b><\/td>\n%75 (Hibe)<\/b><\/td>\nS\u0131n\u0131r Yok<\/b> (Proje b\u00fct\u00e7esine g\u00f6re)<\/span><\/i><\/td>\n1507 program\u0131n\u0131 ba\u015far\u0131yla tamamlam\u0131\u015f veya Ar-Ge k\u00fclt\u00fcr\u00fcn\u00fc oturtmu\u015f KOB\u0130’lerin daha b\u00fcy\u00fck \u00e7apl\u0131 ve uzun s\u00fcreli (maks. 36 ay) yaz\u0131l\u0131m projeleri i\u00e7indir.<\/span><\/td>\n<\/tr>\n
                                      1707 – Sipari\u015fe Dayal\u0131 Ar-Ge Program\u0131<\/b><\/td>\n%40 T\u00dcB\u0130TAK \/ %40 M\u00fc\u015fteri<\/b><\/td>\n10.000.000 TL<\/b><\/td>\nM\u00fc\u015fteri garantili Ar-Ge’dir. Bir m\u00fc\u015fteri kurulu\u015fun (B\u00fcy\u00fck veya KOB\u0130) ihtiyac\u0131 olan yaz\u0131l\u0131m\u0131, tedarik\u00e7i bir KOB\u0130’nin geli\u015ftirmesi durumunda fon sa\u011flan\u0131r.<\/span><\/td>\n<\/tr>\n
                                      1812 (Eski 1512) BiGG Yat\u0131r\u0131m Tabanl\u0131 Giri\u015fimcilik<\/b><\/td>\n%100 (Tohum Yat\u0131r\u0131m)<\/b><\/td>\n1.350.000 TL<\/b><\/td>\nFikir a\u015famas\u0131ndaki giri\u015fimcilerin \u015firket (A.\u015e.) kurmas\u0131n\u0131 sa\u011flar. T\u00dcB\u0130TAK BiGG Fonu, %3 hisse kar\u015f\u0131l\u0131\u011f\u0131nda bu tutar\u0131 nakit yat\u0131r\u0131m olarak \u015firkete aktar\u0131r.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                      2. T\u00dcB\u0130TAK Projelerinde Desteklenen Harcama (Gider) Kalemleri<\/b><\/h2>\n

                                      T\u00dcB\u0130TAK, sadece projeyi de\u011fil, o projeyi hayata ge\u00e7irmek i\u00e7in katland\u0131\u011f\u0131n\u0131z maliyetleri destekler. <\/span>Yaz\u0131l\u0131m sekt\u00f6r\u00fc destekleri<\/b> kapsam\u0131nda faturaland\u0131r\u0131p %75’ini geri (hibe) alabilece\u011finiz ba\u015fl\u0131ca gider kalemleri \u015funlard\u0131r:<\/span><\/p>\n

                                        \n
                                      • Personel Giderleri:<\/b> Projede g\u00f6rev alan yaz\u0131l\u0131m geli\u015ftiriciler (Frontend, Backend, Full Stack), veri bilimciler, sistem mimarlar\u0131 ve test uzmanlar\u0131n\u0131n proje s\u00fcresince hak ettikleri br\u00fct maa\u015flar. <\/span>(Yaz\u0131l\u0131m projelerindeki en b\u00fcy\u00fck gider kalemi ve destek tutar\u0131 buradan gelir.)<\/span><\/i><\/li>\n
                                      • Alet, Te\u00e7hizat ve Yaz\u0131l\u0131m Lisans Giderleri:<\/b> Kodlama, analiz veya sim\u00fclasyon i\u00e7in projeye \u00f6zel sat\u0131n al\u0131nmas\u0131 veya kiralanmas\u0131 gereken sunucular (Server), test cihazlar\u0131, AWS\/Microsoft Azure bulut bili\u015fim (Cloud) kiralama bedelleri ve GitHub Enterprise, Jira gibi lisansl\u0131 ara\u00e7lar\u0131n \u00fccretleri.<\/span><\/li>\n
                                      • Dan\u0131\u015fmanl\u0131k ve Hizmet Al\u0131m\u0131 Giderleri:<\/b> Projedeki zorlu bir algoritmay\u0131 \u00e7\u00f6zmek i\u00e7in \u00fcniversitelerdeki akademisyenlerden al\u0131nan akademik dan\u0131\u015fmanl\u0131k \u00fccretleri, s\u0131zma (penetrasyon) testleri, UI\/UX tasar\u0131m\u0131 veya kod g\u00fcvenlik testleri i\u00e7in d\u0131\u015far\u0131dan al\u0131nan uzman hizmetleri.<\/span><\/li>\n
                                      • Malzeme ve Sarf Giderleri:<\/b> Prototip donan\u0131m geli\u015ftiriliyorsa (\u00f6rne\u011fin IoT destekli bir yaz\u0131l\u0131m), bu s\u00fcre\u00e7te kullan\u0131lan elektronik devreler, sens\u00f6rler ve tek kullan\u0131ml\u0131k sarf malzemeler.<\/span><\/li>\n
                                      • Yeminli Mali M\u00fc\u015favir (YMM) Giderleri:<\/b> D\u00f6nem sonlar\u0131nda harcamalar\u0131n T\u00dcB\u0130TAK’a raporlanmas\u0131 i\u00e7in YMM’lere \u00f6denen tasdik \u00fccretleri.<\/span><\/li>\n<\/ul>\n

                                        3. Yaz\u0131l\u0131m Sekt\u00f6r\u00fc \u00d6zelinde T\u00dcB\u0130TAK Proje \u00d6rnekleri<\/b><\/h2>\n

                                        T\u00dcB\u0130TAK’\u0131n destekledi\u011fi projelerin mevcut piyasadaki bir yaz\u0131l\u0131m\u0131n kopyas\u0131 (tersine m\u00fchendislik) de\u011fil; i\u00e7erisinde teknik bir zorluk, Ar-Ge niteli\u011fi ve yenilik\u00e7i (inovatif) bir y\u00f6n bar\u0131nd\u0131rmas\u0131 gerekir.<\/span><\/p>\n

                                        \u0130\u015fte T\u00dcB\u0130TAK’tan ba\u015far\u0131yla fonlanabilecek, sekt\u00f6re \u00f6zel proje \u00f6rnekleri:<\/span><\/p>\n

                                        \u00d6rnek 1: Bulut Tabanl\u0131 ve Yapay Zeka Destekli Siber G\u00fcvenlik (1507 KOB\u0130 Ar-Ge)<\/b><\/h3>\n
                                          \n
                                        • Proje Konusu:<\/b> \u015eirketlerin a\u011f trafiklerindeki anormallikleri ve s\u0131f\u0131r\u0131nc\u0131 g\u00fcn (zero-day) sald\u0131r\u0131lar\u0131n\u0131 makine \u00f6\u011frenmesi (Machine Learning) algoritmalar\u0131 ile saniyeler i\u00e7inde tespit eden yerli bir SaaS g\u00fcvenlik duvar\u0131 (Firewall) geli\u015ftirilmesi.<\/span><\/li>\n
                                        • T\u00dcB\u0130TAK Deste\u011fi:<\/b> Firma, 3.000.000 TL b\u00fct\u00e7eli bir 1507 projesi sunar. \u0130\u00e7erisinde veri bilimcilerin maa\u015flar\u0131, y\u00fcksek performansl\u0131 test sunucular\u0131 ve akademik dan\u0131\u015fmanl\u0131k giderleri vard\u0131r. Proje onayland\u0131\u011f\u0131nda firma 18 ay boyunca yapt\u0131\u011f\u0131 harcamalar\u0131n %75’i olan <\/span>2.250.000 TL’yi hibe olarak al\u0131r.<\/b><\/li>\n<\/ul>\n

                                          \u00d6rnek 2: \u00dcretim Sekt\u00f6r\u00fc \u0130\u00e7in G\u00f6r\u00fcnt\u00fc \u0130\u015fleme Tabanl\u0131 Kalite Kontrol Yaz\u0131l\u0131m\u0131 (1501 Sanayi Ar-Ge)<\/b><\/h3>\n
                                            \n
                                          • Proje Konusu:<\/b> Fabrikalardaki \u00fcretim bantlar\u0131ndan akan \u00fcr\u00fcnlerin \u00fczerindeki milimetrik hatalar\u0131, end\u00fcstriyel kameralar ve derin \u00f6\u011frenme (Deep Learning) modelleri kullanarak ger\u00e7ek zamanl\u0131 ay\u0131klayan bir yaz\u0131l\u0131m ve entegre donan\u0131m sisteminin geli\u015ftirilmesi.<\/span><\/li>\n
                                          • T\u00dcB\u0130TAK Deste\u011fi:<\/b> Deneyimli bir yaz\u0131l\u0131m KOB\u0130’si, 6.000.000 TL b\u00fct\u00e7eli bu proje i\u00e7in 1501 program\u0131na ba\u015fvurur. Kapsaml\u0131 personel ve Ar-Ge cihaz\u0131 giderlerinin yer ald\u0131\u011f\u0131 24 ayl\u0131k projede, onaylanan harcamalar\u0131n <\/span>4.500.000 TL’lik k\u0131sm\u0131 (%75) devlet taraf\u0131ndan geri \u00f6denir.<\/b><\/li>\n<\/ul>\n

                                            \u00d6rnek 3: B2B E-Ticaret ve Ak\u0131ll\u0131 Rota Optimizasyonu (1707 Sipari\u015fe Dayal\u0131 Ar-Ge)<\/b><\/h3>\n
                                              \n
                                            • Proje Konusu:<\/b> B\u00fcy\u00fck bir lojistik firmas\u0131n\u0131n (M\u00fc\u015fteri Kurulu\u015f), kendi filosundaki binlerce arac\u0131n anl\u0131k hava, trafik ve kargo hacmine g\u00f6re en optimum rotay\u0131 saniyeler i\u00e7inde hesaplayacak \u00f6zelle\u015ftirilmi\u015f bir yapay zeka algoritmas\u0131na ihtiyac\u0131 vard\u0131r. Bunu yapmas\u0131 i\u00e7in \u00e7evik bir yaz\u0131l\u0131m KOB\u0130’si (Tedarik\u00e7i) ile anla\u015f\u0131r.<\/span><\/li>\n
                                            • T\u00dcB\u0130TAK Deste\u011fi:<\/b> 10.000.000 TL b\u00fct\u00e7eli bu projede; b\u00fct\u00e7enin <\/span>4.000.000 TL’sini (%40) M\u00fc\u015fteri Lojistik Firmas\u0131<\/b> \u00f6der. Kalan tutar\u0131n <\/span>4.000.000 TL’sini (%40) ise T\u00dcB\u0130TAK, tedarik\u00e7i yaz\u0131l\u0131m firmas\u0131na hibe eder.<\/b> B\u00f6ylece yaz\u0131l\u0131m firmas\u0131 finansman sorunu ya\u015famadan \u00fcr\u00fcn\u00fc geli\u015ftirir, lojistik firmas\u0131 ise \u00e7ok daha ucuza Ar-Ge yapt\u0131rm\u0131\u015f olur.<\/span><\/li>\n<\/ul>\n

                                              \u00d6rnek 4: Tar\u0131m Teknolojileri \u0130\u00e7in Erken Uyar\u0131 Mobil Uygulamas\u0131 (1812 BiGG)<\/b><\/h3>\n
                                                \n
                                              • Proje Konusu:<\/b> \u00dcniversiteden yeni mezun iki yaz\u0131l\u0131m m\u00fchendisi, uydu verilerini ve tarladaki IoT sens\u00f6r verilerini i\u015fleyerek \u00e7ift\u00e7ilere don veya kurakl\u0131k uyar\u0131s\u0131 g\u00f6nderen bir algoritma tasarlar.<\/span><\/li>\n
                                              • T\u00dcB\u0130TAK Deste\u011fi:<\/b> BiGG program\u0131na ba\u015fvurup onay al\u0131rlar. Anonim \u015eirket (A.\u015e.) kurarlar ve T\u00dcB\u0130TAK BiGG Fonu, \u015firketin <\/span>%3 hissesi kar\u015f\u0131l\u0131\u011f\u0131nda 1.350.000 TL nakit tohum yat\u0131r\u0131m\u0131<\/b> yaparak bu gen\u00e7 yaz\u0131l\u0131m giri\u015fiminin ticarile\u015fmesini sa\u011flar.<\/span><\/li>\n<\/ul>\n

                                                Dan\u0131\u015fmanl\u0131k firmam\u0131z\u0131n vizyonuna ve bilgi hiyerar\u015fisi prensiplerine uygun olarak; KOSGEB\u2019in g\u00fcncelledi\u011fi ve bili\u015fim \u015firketlerinin b\u00fcy\u00fcme yolculu\u011funu u\u00e7tan uca kapsayan <\/span>3 temel destek program\u0131n\u0131 (Giri\u015fimci, Kapasite Geli\u015ftirme ve K\u00fcresel Rekabet\u00e7ilik)<\/b> merkeze alan, 2026 y\u0131l\u0131 g\u00fcncel limitleriyle donat\u0131lm\u0131\u015f “Mega Rehberi” a\u015fa\u011f\u0131da sunuyorum.<\/span><\/p>\n

                                                \u0130\u00e7erik, arama motorlar\u0131nda (SEO) ve \u00fcretken yapay zeka asistanlar\u0131nda (GEO) firman\u0131z\u0131 otorite konumuna ta\u015f\u0131yacak \u015fekilde kurgulanm\u0131\u015ft\u0131r. Web sitenizde do\u011frudan yay\u0131nlayabilirsiniz:<\/span><\/p>\n

                                                 <\/p>\n

                                                KOSGEB Destekleri<\/b><\/h1>\n

                                                Bili\u015fim ve yaz\u0131l\u0131m sekt\u00f6r\u00fc, do\u011fas\u0131 gere\u011fi h\u0131zl\u0131 \u00f6l\u00e7eklenebilen ancak ba\u015flang\u0131\u00e7 ve b\u00fcy\u00fcme evrelerinde yo\u011fun insan kayna\u011f\u0131 ve teknoloji altyap\u0131s\u0131 finansman\u0131na ihtiya\u00e7 duyan bir aland\u0131r. Devletin bu noktadaki en stratejik destek mekanizmas\u0131 olan KOSGEB, destek altyap\u0131s\u0131n\u0131 tamamen yenileyerek \u015firketlerin ya\u015fam d\u00f6ng\u00fcs\u00fcne uygun <\/span>3 ana program<\/b> belirlemi\u015ftir.<\/span><\/p>\n

                                                Yaz\u0131l\u0131m, yapay zeka, veri i\u015fleme ve oyun geli\u015ftirme (NACE 62 ve 63 kodlu) gibi alanlarda faaliyet g\u00f6steriyorsan\u0131z, \u015firketinizin mevcut olgunluk seviyesine g\u00f6re <\/span>hangi KOSGEB program\u0131ndan yararlanabilece\u011finizi<\/b> ve <\/span>desteklenen harcama kalemlerini<\/b> ger\u00e7ek hayat senaryolar\u0131yla a\u015fa\u011f\u0131da detayland\u0131r\u0131yoruz.<\/span><\/p>\n

                                                1. Giri\u015fimci Destek Program\u0131 (Kurulu\u015f)<\/b><\/h2>\n

                                                Bu program, hen\u00fcz kurulu\u015f a\u015famas\u0131nda olan veya <\/span>0-1 ya\u015f aral\u0131\u011f\u0131ndaki<\/b> yaz\u0131l\u0131m \u015firketlerinin hayatta kalmas\u0131n\u0131 ve ilk \u00fcr\u00fcnlerini piyasaya s\u00fcrmelerini sa\u011flamak amac\u0131yla tasarlanm\u0131\u015ft\u0131r.<\/span><\/p>\n

                                                Program kendi i\u00e7inde \u0130\u015f Kurma (Hibe), \u0130\u015f Geli\u015ftirme (Geri \u00d6demeli) ve Kredi Finansman\u0131 olarak \u00fc\u00e7 mod\u00fcle ayr\u0131l\u0131r.<\/span><\/p>\n

                                                Destek Limitleri ve Oranlar\u0131<\/b><\/h3>\n\n\n\n\n\n\n
                                                Destek Mod\u00fcl\u00fc<\/b><\/td>\nDestek Oran\u0131 \/ T\u00fcr\u00fc<\/b><\/td>\n2026 \u00dcst Limiti<\/b><\/td>\nA\u00e7\u0131klama<\/b><\/td>\n<\/tr>\n
                                                \u0130\u015f Kurma Deste\u011fi<\/b><\/td>\n%100<\/b> (Geri \u00d6demesiz Hibe)<\/span><\/td>\n20.000 TL<\/b> (Sermaye \u015eirketleri)<\/span><\/i><\/td>\n\u015eirket kurulu\u015f giderlerini kar\u015f\u0131lar. Gen\u00e7 (30 ya\u015f alt\u0131), kad\u0131n, engelli veya gazi giri\u015fimcilere <\/span>+10.000 TL<\/b> ilave edilir.<\/span><\/td>\n<\/tr>\n
                                                \u0130\u015f Geli\u015ftirme Deste\u011fi<\/b><\/td>\n%80<\/b> (Geri \u00d6demeli \/ Faizsiz)<\/span><\/td>\n1.500.000 TL<\/b><\/td>\nPersonel, donan\u0131m, yaz\u0131l\u0131m ve hizmet al\u0131m\u0131 giderlerini kapsar. Dezavantajl\u0131 gruplara (gen\u00e7, kad\u0131n vb.) <\/span>+150.000 TL<\/b> eklenir. 36 ay taksitli \u00f6deme imkan\u0131 sunar.<\/span><\/td>\n<\/tr>\n
                                                Kredi Finansman Deste\u011fi<\/b><\/td>\n%50 Faiz\/K\u00e2r Pay\u0131 \u0130adesi<\/b><\/td>\n1.000.000 TL<\/b> (Kredi Limiti)<\/span><\/i><\/td>\nBankalardan kullan\u0131lacak 36 ay vadeli i\u015fletme kredisinin finansman maliyetinin yar\u0131s\u0131 KOSGEB taraf\u0131ndan hibe edilir.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                                Yaz\u0131l\u0131m Sekt\u00f6r\u00fc \u0130\u00e7in Harcama ve Proje \u00d6rne\u011fi<\/b><\/h3>\n
                                                  \n
                                                • Proje Senaryosu:<\/b> \u00dcniversiteden yeni mezun olmu\u015f iki gen\u00e7 bilgisayar m\u00fchendisi, siber g\u00fcvenlik alan\u0131nda s\u0131zma testi (penetration test) otomasyonu yapan bir SaaS giri\u015fimi kurar.<\/span><\/li>\n
                                                • Harcama ve Kullan\u0131m:<\/b> Kurulu\u015f masraflar\u0131 i\u00e7in <\/span>30.000 TL<\/b> (Gen\u00e7 giri\u015fimci ilaveli) hibe al\u0131rlar. \u00dcr\u00fcn\u00fc geli\u015ftirmek ve pazara sunmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 2 yeni yaz\u0131l\u0131mc\u0131n\u0131n maa\u015f\u0131, AWS\/Azure bulut sunucu kiralama bedelleri ve y\u00fcksek performansl\u0131 bilgisayarlar i\u00e7in “\u0130\u015f Geli\u015ftirme Deste\u011fi”ne ba\u015fvururlar. KOSGEB, bu harcamalar i\u00e7in <\/span>1.650.000 TL’ye kadar (Gen\u00e7 ilaveli) %80 oran\u0131nda faizsiz finansman<\/b> sa\u011flar. \u015eirket bu paray\u0131 \u00f6z sermayesinden harcamadan b\u00fcy\u00fcmesine kanalize eder.<\/span><\/li>\n<\/ul>\n

                                                  2. Kapasite Geli\u015ftirme Destek Program\u0131 (\u00d6l\u00e7ek B\u00fcy\u00fctme)<\/b><\/h2>\n

                                                  Kurulu\u015f evresini ba\u015far\u0131yla atlatm\u0131\u015f, \u00fcr\u00fcn-pazar uyumunu (Product-Market Fit) yakalam\u0131\u015f <\/span>K\u00fc\u00e7\u00fck ve Orta b\u00fcy\u00fckl\u00fckteki<\/b> (Mikro i\u015fletmeler hari\u00e7) yaz\u0131l\u0131m firmalar\u0131n\u0131n \u00fcretim kapasitelerini, pazar paylar\u0131n\u0131 ve kurumsal yap\u0131lar\u0131n\u0131 g\u00fc\u00e7lendirmeyi hedefler.<\/span><\/p>\n

                                                  Destek Limitleri ve Oranlar\u0131<\/b><\/h3>\n\n\n\n\n\n
                                                  Destek Kalemi<\/b><\/td>\nDestek Oran\u0131 \/ T\u00fcr\u00fc<\/b><\/td>\n2026 Limitleri<\/b><\/td>\nA\u00e7\u0131klama<\/b><\/td>\n<\/tr>\n
                                                  Kapasite Geli\u015ftirme Kredisi<\/b><\/td>\nFaiz \/ K\u00e2r Pay\u0131 Deste\u011fi<\/b><\/td>\nAlt Limit: <\/span>1.000.000 TL<\/b><\/p>\n

                                                  \u00dcst Limit: <\/span>20.000.000 TL<\/b><\/td>\n

                                                  		\u015eirketlerin bankalardan kullanaca\u011f\u0131 yat\u0131r\u0131m kredisinin finansman maliyeti (faiz y\u00fck\u00fc) KOSGEB destek puanlar\u0131na g\u00f6re kar\u015f\u0131lan\u0131r.<\/span><\/td>\n<\/tr>\n
                                                  Vade ve S\u00fcre<\/b><\/td>\n–<\/span><\/td>\nProje: 24 Ay<\/b><\/p>\n

                                                  Kredi: 36 Ay<\/b><\/td>\n

                                                  		\u0130\u015fletmeler bu limitler dahilinde teknoloji, donan\u0131m, personel ve yaz\u0131l\u0131m lisans yat\u0131r\u0131mlar\u0131n\u0131 finanse edebilirler.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                                  Yaz\u0131l\u0131m Sekt\u00f6r\u00fc \u0130\u00e7in Harcama ve Proje \u00d6rne\u011fi<\/b><\/h3>\n
                                                    \n
                                                  • Proje Senaryosu:<\/b> 4 y\u0131ld\u0131r B2B pazar\u0131nda yerli e-ticaret altyap\u0131s\u0131 (ERP ve CRM entegrasyonlu) sa\u011flayan bir yaz\u0131l\u0131m firmas\u0131, m\u00fc\u015fteri say\u0131s\u0131ndaki ani art\u0131\u015f nedeniyle mevcut sunucu altyap\u0131s\u0131n\u0131n ve m\u00fc\u015fteri destek ekibinin yetersiz kald\u0131\u011f\u0131n\u0131 fark eder.<\/span><\/li>\n
                                                  • Harcama ve Kullan\u0131m:<\/b> Firma, “Kapasite Geli\u015ftirme Destek Program\u0131”na ba\u015fvurarak <\/span>15.000.000 TL<\/b>‘lik bir proje sunar. Proje kapsam\u0131nda; yeni makine-te\u00e7hizat (lokal veri merkezi kurulumu), kapasiteyi kald\u0131racak yeni mimari i\u00e7in geli\u015fmi\u015f yaz\u0131l\u0131m lisanslar\u0131 ve 10 yeni yaz\u0131l\u0131m m\u00fchendisinin istihdam\u0131 yer al\u0131r. KOSGEB’in sa\u011flad\u0131\u011f\u0131 faiz deste\u011fi sayesinde firma, 36 ay vadeli bu dev b\u00fct\u00e7eli krediyi neredeyse anapara \u00f6demesi ko\u015fullar\u0131na yak\u0131n bir maliyetle kullan\u0131r ve operasyonel kapasitesini \u00fc\u00e7e katlar.<\/span><\/li>\n<\/ul>\n

                                                    3. K\u00fcresel Rekabet\u00e7ilik Destek Program\u0131 (Globalle\u015fme ve \u0130hracat)<\/b><\/h2>\n

                                                    Kapasitesini kan\u0131tlam\u0131\u015f bili\u015fim \u015firketlerinin s\u0131n\u0131rlar\u0131 a\u015farak k\u00fcresel de\u011fer zincirlerine entegre olmas\u0131n\u0131, yenilik\u00e7i teknoloji \u00fcr\u00fcnlerini (High-Tech) uluslararas\u0131 pazarlara ihra\u00e7 etmesini destekleyen <\/span>en \u00fcst d\u00fczey<\/b> KOSGEB program\u0131d\u0131r.<\/span><\/p>\n

                                                    Destek Limitleri ve Oranlar\u0131<\/b><\/h3>\n\n\n\n\n\n
                                                    Destek Kalemi<\/b><\/td>\nDestek Oran\u0131 \/ T\u00fcr\u00fc<\/b><\/td>\n2026 Limitleri<\/b><\/td>\nA\u00e7\u0131klama<\/b><\/td>\n<\/tr>\n
                                                    K\u00fcresel Rekabet\u00e7ilik Kredisi<\/b><\/td>\nFaiz \/ K\u00e2r Pay\u0131 Deste\u011fi<\/b><\/td>\nAlt Limit: <\/span>5.000.000 TL<\/b><\/p>\n

                                                    \u00dcst Limit: <\/span>50.000.000 TL<\/b><\/td>\n

                                                    		Uluslararas\u0131 pazar standartlar\u0131na uyum, inovasyon ve global pazarlama yat\u0131r\u0131mlar\u0131n\u0131 kapsayan devasa bir kredi faiz deste\u011fidir.<\/span><\/td>\n<\/tr>\n
                                                    Vade ve S\u00fcre<\/b><\/td>\n–<\/span><\/td>\nProje: 24 Ay<\/b><\/p>\n

                                                    Kredi: 36 Ay<\/b><\/td>\n

                                                    		Makine, donan\u0131m, yaz\u0131l\u0131m, uluslararas\u0131 sertifikasyon, tasar\u0131m ve personel harcamalar\u0131 desteklenir.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                                                     <\/p>\n

                                                    Yaz\u0131l\u0131m Sekt\u00f6r\u00fc \u0130\u00e7in Harcama ve Proje \u00d6rne\u011fi<\/b><\/h3>\n
                                                      \n
                                                    • Proje Senaryosu:<\/b> Hastaneler i\u00e7in radyolojik g\u00f6r\u00fcnt\u00fcleri saniyeler i\u00e7inde i\u015fleyip doktorlara raporlayan bir yapay zeka (AI) sa\u011fl\u0131k teknolojisi geli\u015ftiren yerli bir firma, \u00fcr\u00fcn\u00fcn\u00fc Avrupa ve Amerika Birle\u015fik Devletleri pazarlar\u0131na ihra\u00e7 etmeyi hedeflemektedir.<\/span><\/li>\n
                                                    • Harcama ve Kullan\u0131m:<\/b> \u015eirket <\/span>40.000.000 TL<\/b> b\u00fct\u00e7eli bir “K\u00fcresel Rekabet\u00e7ilik” projesi haz\u0131rlar. B\u00fct\u00e7enin i\u00e7erisinde; global standartlarda HIPAA ve SOC2 g\u00fcvenlik belgelendirmeleri, ABD\/Avrupa pazar\u0131 i\u00e7in yerel dillerde yaz\u0131l\u0131m aray\u00fcz tasar\u0131mlar\u0131 (UI\/UX), uluslararas\u0131 fuar ve pazarlama dan\u0131\u015fmanl\u0131k hizmetleri ile global AWS altyap\u0131 maliyetleri bulunur. Firma bu finansman\u0131 bankadan kulland\u0131\u011f\u0131nda, KOSGEB uygulanacak devasa faiz y\u00fck\u00fcn\u00fc b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00fcstlenir. Firma, finansman maliyetini dert etmeden agresif bir \u015fekilde k\u00fcresel pazara a\u00e7\u0131l\u0131r.<\/span><\/li>\n<\/ul>\n

                                                       <\/p>\n","protected":false},"excerpt":{"rendered":"

                                                      T\u00fcrkiye Yaz\u0131l\u0131m Sekt\u00f6r\u00fcne Genel Bak\u0131\u015f T\u00fcrkiye\u2019de yaz\u0131l\u0131m sekt\u00f6r\u00fc, \u00fclkenin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcnde ve y\u00fcksek katma de\u011ferli ihracat stratejisinde temel itici g\u00fc\u00e7 konumundad\u0131r. T\u00fcrkiye Bilgi ve \u0130leti\u015fim Teknolojileri (B\u0130T) pazar\u0131n\u0131n geneline bak\u0131ld\u0131\u011f\u0131nda sekt\u00f6r, s\u00fcrekli ve g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme ivmesi sergilemektedir. 2024 y\u0131l\u0131 itibar\u0131yla T\u00fcrkiye B\u0130T pazar\u0131n\u0131n toplam b\u00fcy\u00fckl\u00fc\u011f\u00fc 1 trilyon 203,5 milyar TL’ye (yakla\u015f\u0131k 36,7 milyar USD) […]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-24","scale_sektor","type-scale_sektor","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/scale_sektor\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/scale_sektor"}],"about":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/types\/scale_sektor"}],"wp:attachment":[{"href":"https:\/\/scaleistanbul.com\/en\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}